Marketing Specialist – Direct Marketing (Emails & SMS
2025-11-13T08:19:10+00:00
Mogo Kenya Ltd
https://cdn.greatkenyanjobs.com/jsjobsdata/data/employer/comp_4743/logo/Mogo%20Kenya%20Ltd.png
https://www.mogo.co.ke/
FULL_TIME
Nairobi
Nairobi
00100
Kenya
Financial Services
Admin & Office, Customer Service
2025-11-28T17:00:00+00:00
Kenya
8
MOGO Auto Limited is part of Eleving Group, an international fintech company operating in sixteen countries across three continents. We are a world-class, reliable, and internationally trusted partner, expanding access to finance in Kenya to promote upward social mobility. Our portfolio encompasses a range of financial products, including car financing, motorcycle financing, tuk-tuk financing, electric motorcycle financing, logbook loans, and vehicle financing.
Since entering the Kenyan market in 2019, we have financed over 100,000 vehicles and served over 50,000 satisfied customers. In June 2024, our new motorcycle financing issuances surpassed the 230 million Kenya shilling mark.
Our growth is attributed to a focused market growth strategy, a strong emphasis on data and technology, and robust risk management structures. We process loan requests within 24 hours and offer flexible repayment terms of up to 60 months.
Our mission is to provide convenient and affordable financing solutions to our customers, backed by a lowest price guarantee.
MOGO is one of the few financial companies globally that finances cars of any age, brand, or model. We empower our customers to choose vehicles from trusted dealerships through our user-friendly online car portal.
Mogo Auto Limited recently signed a commitment letter with Development Finance Corporation (DFC), for a $10 million loan to finance electric vehicles in Kenya.
Our goal is to facilitate upward social mobility across Kenyan communities by providing innovative and sustainable financial solutions. We strive to build mutually beneficial partnerships with our customers, helping them find the best deals and guiding them through the purchasing process.
Join us - you'll love working in a collaborative and non-bureaucratic environment that is fun yet stable and sustainable.
Role Overview:
This role focuses on the direct marketing channel for MOGO Kenya, specifically email and SMS communications. You will drive acquisition, retention and conversion via these channels—specifically targeting prospects and existing customers of our vehicle logbook loans (cars, boda, tuk-tuk). You will manage the entire lifecycle of the direct communication channel: segmentation, automation, content, execution, testing and analytics, ensuring alignment with overall marketing & communications strategy
Develop and manage the email and SMS marketing calendar, aligned with campaigns and product launches, promotions, segments and retention efforts. Build and maintain subscriber/contact lists, segment audiences by product (car loan vs tuk-tuk), customer lifecycle stage (prospect, applicant, existing customer, repeat customer), behaviour, demographics, channel preference and campaign objective. Develop, write, design (or coordinate with designers) and schedule email and SMS messages: promotional, lifecycle (nurture), win-back, retention, transactional and triggered messages. Set up and manage automation workflows (brochure nurturing, reminder flows, repayment reminder flows, loyalty flows) and integrate with CRM/marketing automation platform. Conduct A/B testing (subject lines, message content, send time, cohort segmentation, SMS copy) and analyze results to optimize performance and conversion. Monitor deliverability, open rates, click through, conversion, unsubscribe/churn rates, spam complaints and ensure best practices (compliance with Kenyan data protection laws, anti-spam regulations, subscriber opt-in/opt-out). Coordinate with Content Strategist, Videographer and Influencer Manager to source copy/assets and ensure email/SMS messaging is consistent with brand tone and campaign visuals. Provide regular reports on channel performance: list growth, segmentation performance, conversion to leads/applications, revenue attribution, cost per response, ROI. Recommend improvements: new segments, dynamic content, personalization (e.g., first-time car owners, upgrade tuk-tuk drivers), triggered behavior-based flows. Maintain data hygiene: suppression lists, inactive contacts, contact data quality and compliance with regulations (e.g., Kenya Data Protection Act). Stay current with direct marketing trends (personalization, mobile-first SMS strategies, rich SMS/MMS, cross-channel integration) and propose innovations
Experience in financial services, fintech or lending environment. Understanding of Kenyan mobile/SMS environment and consumer behaviour in Kenya (e.g., mobile penetration, SMS response patterns). Knowledge of data-privacy regulations in Kenya (e.g., Data Protection Act) and marketing compliance. Comfortable using Excel/Google Sheets for analysis and reporting. Ability to think creatively about content and segmentation to drive high engagement
Bachelor’s degree in Marketing, Communications, Business or related discipline. 2-4 years’ experience in email/SMS marketing or direct marketing. • Hands-on experience with marketing automation tools/platforms (e.g., Mailchimp, HubSpot, Salesforce Marketing Cloud, SMS platforms) and segmentation tools. Strong analytical skills: ability to interpret data, create reports and make optimization recommendations. • Excellent copywriting/editing for short-form (SMS) and longer-form (email) content. Experience with A/B testing, campaign optimization, deliverability best practices. Familiarity with CRM data flows, integrations and lifecycle marketing. Good project management, coordination with multiple stakeholders, and ability to multi-task in a dynamic environment.
JOB-6915947e02272
Vacancy title:
Marketing Specialist – Direct Marketing (Emails & SMS
[Type: FULL_TIME, Industry: Financial Services, Category: Admin & Office, Customer Service]
Jobs at:
Mogo Kenya Ltd
Deadline of this Job:
Friday, November 28 2025
Duty Station:
Nairobi | Nairobi | Kenya
Summary
Date Posted: Thursday, November 13 2025, Base Salary: Not Disclosed
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JOB DETAILS:
MOGO Auto Limited is part of Eleving Group, an international fintech company operating in sixteen countries across three continents. We are a world-class, reliable, and internationally trusted partner, expanding access to finance in Kenya to promote upward social mobility. Our portfolio encompasses a range of financial products, including car financing, motorcycle financing, tuk-tuk financing, electric motorcycle financing, logbook loans, and vehicle financing.
Since entering the Kenyan market in 2019, we have financed over 100,000 vehicles and served over 50,000 satisfied customers. In June 2024, our new motorcycle financing issuances surpassed the 230 million Kenya shilling mark.
Our growth is attributed to a focused market growth strategy, a strong emphasis on data and technology, and robust risk management structures. We process loan requests within 24 hours and offer flexible repayment terms of up to 60 months.
Our mission is to provide convenient and affordable financing solutions to our customers, backed by a lowest price guarantee.
MOGO is one of the few financial companies globally that finances cars of any age, brand, or model. We empower our customers to choose vehicles from trusted dealerships through our user-friendly online car portal.
Mogo Auto Limited recently signed a commitment letter with Development Finance Corporation (DFC), for a $10 million loan to finance electric vehicles in Kenya.
Our goal is to facilitate upward social mobility across Kenyan communities by providing innovative and sustainable financial solutions. We strive to build mutually beneficial partnerships with our customers, helping them find the best deals and guiding them through the purchasing process.
Join us - you'll love working in a collaborative and non-bureaucratic environment that is fun yet stable and sustainable.
Role Overview:
This role focuses on the direct marketing channel for MOGO Kenya, specifically email and SMS communications. You will drive acquisition, retention and conversion via these channels—specifically targeting prospects and existing customers of our vehicle logbook loans (cars, boda, tuk-tuk). You will manage the entire lifecycle of the direct communication channel: segmentation, automation, content, execution, testing and analytics, ensuring alignment with overall marketing & communications strategy
Work Hours: 8
Experience in Months: 24
Level of Education: bachelor degree
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