Summary
Date Posted: Friday, June 09 2023, Base Salary: Not Disclosed

JOB DETAILS:
Description
• We are pleased to announce the vacancy for senior manager- market analysis, research and planning within research planning and design department within ceo's office. In keeping in line with our current business needs, we are looking for a person who meets the criteria below.

Brief description
• Reporting to the coe hod – research, planning and design, the role holder will be responsible for;
• leading and provide market research and customer insights expertise within the research & customer insights team.
• Being a critical player in terms of input to brand/products ensure brand/product decisions are driven by consumer insights in an effort to maximize effectiveness and profitability.
• Being champion of ‘consumer focus’ and ‘customer insights’ within the business.
• Leading long term opportunity development for innovation projects and their fit with business strategy for portfolio and safaricom brand development.
• Leading marketing research and customer insights policy in decision making.
• Leading, guiding and responsible for problematic/special projects.
• Overall leadership for the various research needs to develop, commercialize, and evaluate to life innovations projects.
• Actively shaping the future pipeline, size the opportunities, and develop a clear and robust 5ws for every innovation project.
• Creating focus and ownership for shaping business' future ambitions.
• Ensuring granular understanding of consumption and purchase behavior by occasion, channel and outlet type - who is consuming, what, where, when and why as well as providing motivation and other drivers of behavior by occasion & brand, e.g. Equity, brand associations.
• Proactively participating in squads, tribes or set-ups that explore new growth areas by helping provide facts that build business cases, implement, and sustain growth areas.

Key responsibilities
Identify opportunities for growth.
• Embed and drive the understanding of consumer motivation and identification of opportunities that will unlock growth for the business.

Driving consumer-led brand/product building
• Champion and drive world class consumer understanding and insights that will drive growth using a variety of best practice and processes.
• Putting the consumers at the heart of everything, actively inspire and influence research and product teams to ensure they ingrain consumer feedback/insights in the brand/product strategy and marketing activities to maximize effectiveness and profitability.
• Push planning, insights as opposed to data management.
• Global & kenya liaison for research and customer insights
• Develop and manage research budget for the department.

Driving learning into action from measurement and evaluation (m&e)
• Understand the value of m&e to the research agenda and to the brand/products’ performance and it’s fit into the brand/product planning process. Identify and address any barriers to the implementation of m&e, ensure learning and experiences are shared and applied after each activity to drive growth.
• Champion the search and spin of knowledge, information and ideas that will make m&e a creative process that appeals to brand/product teams.
• Drive customer centric culture both with internal and external customers
• Continually challenge the processes and procedures for current supply service levels/ challenging convention

qualifications
• Bachelor’s degree.
• Master’s degree preferable.
• 8 years research experience, preferably in fmcg environment or lead role in research agency providing consulting / specialist support, establishing strategic direction for specialist area, pursuing innovation and managing the research portfolio.

Work Hours: 8

Experience in Months: 96

Level of Education: Bachelor Degree

Job application procedure
• Interested and qualified? Click here to apply

All Jobs

QUICK ALERT SUBSCRIPTION