Job Description Job Title: Sales Operations Lead Department: Sales & Distribution Location: Ruiru Languages: Proficiency in Gujarati or Hindi Role Purpose The Sales Operations Lead will be responsible for managing the customer service and sales support function, ensuring seamless execution of back-office processes including order management, invoicing, credit notes, and pricing updates. The role will also involve leading a team to drive operational excellence, support frontline sales teams, and deliver superior customer experience. Proficiency in Gujarati or Hindi is a MUST, given the cultural and business context of key stakeholders. Key Responsibilities • Oversee the day-to-day operations of the sales back-office team, ensuring timely and accurate processing of customer orders, invoices, credit notes, and pricing updates. • Act as the first point of escalation for customer queries and complaints, ensuring quick resolution in alignment with company policies. • Manage and maintain system data related to pricing, customer master, and product codes to ensure accuracy and compliance. • Collaborate with Sales, Finance, Supply Chain, and other internal teams to streamline processes and ensure efficient order-to-cash operations. • Lead, coach, and develop the back-office sales support team to achieve departmental KPIs and enhance customer satisfaction. • Monitor performance metrics and generate regular reports on order processing, customer service levels, and team productivity. • Drive continuous process improvements and automation initiatives to increase efficiency and reduce errors. • Ensure compliance with company policies, credit control measures, and internal audit requirements. Requirements Qualifications & Experience • Bachelor’s degree in Business Administration, Commerce, or related field. • Minimum 5 years of experience, with at least 3 years in Sales Back Office / Customer Service operations. • Proficiency in Gujarati or Hindi is a MUST, given the cultural and business context of key stakeholders. • Proven track record of team leadership and people management. • Hands-on experience with ERP/CRM systems (SAP) for invoicing, credit notes, and pricing updates. • Strong communication skills (oral and written) with ability to interact effectively across levels and functions. • Experience in the Food & Beverage / FMCG industry is mandatory.

• Oversee the day-to-day operations of the sales back-office team, ensuring timely and accurate processing of customer orders, invoices, credit notes, and pricing updates.
• Act as the first point of escalation for customer queries and complaints, ensuring quick resolution in alignment with company policies.
• Manage and maintain system data related to pricing, customer master, and product codes to ensure accuracy and compliance.
• Collaborate with Sales, Finance, Supply Chain, and other internal teams to streamline processes and ensure efficient order-to-cash operations.
• Lead, coach, and develop the back-office sales support team to achieve departmental KPIs and enhance customer satisfaction.
• Monitor performance metrics and generate regular reports on order processing, customer service levels, and team productivity.
• Drive continuous process improvements and automation initiatives to increase efficiency and reduce errors.
• Ensure compliance with company policies, credit control measures, and internal audit requirements.

• Bachelor’s degree in Business Administration, Commerce, or related field.
• Minimum 5 years of experience, with at least 3 years in Sales Back Office / Customer Service operations.
• Proficiency in Gujarati or Hindi is a MUST, given the cultural and business context of key stakeholders.
• Proven track record of team leadership and people management.
• Hands-on experience with ERP/CRM systems (SAP) for invoicing, credit notes, and pricing updates.
• Strong communication skills (oral and written) with ability to interact effectively across levels and functions.
• Experience in the Food & Beverage / FMCG industry is mandatory.