Deadline of this Job: 04 January 2023
JOB DETAILS:The purpose of the job is to implement the CFAO Motors Kenya strategy through initiating proactive marketing action plans, monitoring efficiency and effective=ness, and drive the achievement of aagreed targets. The Brand Manager is expected to deliver the overall Marketing & Communication objective of enhancing brand visibility and upholding/promoting a positive organizational brand image & reputation. He/she will achieve this by leading the development and execution of all the brand plans and marketing initiatives within CFAO Motors Kenya.
These brand plans are developed in collaboration with the Business Unit heads, and are aimed at creating awareness and uptake of the existing and/or new products and services, in order to deliver on the organisation’s growth strategy and overall Business unit objectives. The role holder is a brand champion and is responsible for cascading and managing the brand guidelines as they are applied across the different marketing and communications engagements, to ensure a strong and consistent brand is delivered at all times.
The role holder is also responsible for tracking and monitoring the overall brand health and brand equity, as well as the implementation of Brand Health Measurement programs in order to establish market perceptions/insights and level of affinity for the brand.
The key roles and responsibilities include:
• Develop annual brand plans and Implement approved marketing initiatives for different products in CFAO Motors Kenya (Toyota, Suzuki, Hino, Yamaha, Winpart, Automark and Autofast) together with respective teams in line with the overall strategic objectives of the company to facilitate achievement of sales targets for the brands.
• Act as a strategic business partner to the respective Business units, aligning on their strategic initiatives, offering marketing direction and support, ensuring their objectives are met within budget and efficiently, with demonstrated Return on Investment (ROI)
• Develop and implement the annual marketing brand plans in collaboration with the Business Unit heads, to drive their strategic objectives and aligned to the overall Organisational objectives
• In collaboration with Business Unit heads, develop, track and monitor annual marketing budget for different brands to ensure the allocation of sufficient funds for successful implementation of the marketing initiatives.
• Monitor, control and reporting on the utilization of the marketing budget in order to support efficiency in the management of costs at CFAO Motors Kenya
• Financial acumen with strong capabilities around financial analysis, reporting and interpretation of business numbers to inform business strategic initiatives and drive marketing decisions
• In charge of all digital assets for CFAO Motors Kenya including and not limited to websites, digital and social assets both internally and externally and responsible for managing 3rd parties in charge of managements of said assets to drive marketing strategic objectives and brand building for CFAO Motors Kenya
• Initiate implementation of brand surveys as well as market intelligence, research and surveys to ensure relevant and up to date customer and industry information to inform business and marketing initiatives.
• Working in collaboration with the brand executives, Review and submit reports on the implementation of the marketing strategies and brand plans to ensure Return on Investment (ROI) against all marketing initiatives.
• Act as a Brand owner, by entrenching the brand guidelines internally and externally and ensuring brand standards are maintained at all times across Above the Line (ATL), Below the Line (BTL), digital and experiential touch points
• Working closely with the Marketing Manager, in charge of planning, preparation and execution of all brand building initiatives for CFAO Motors Kenya
• In charge of Quarterly reviews of the marketing plans in collaboration with the brand executives to ensure the plans are aligned with the corporate CFAO Motors Kenya marketing strategy.
• In collaboration with the Marketing Manager, incharge of recruiting and management of external agency relationship across creative, PR and digital, ensuring onboarding and management of the agency relationships, as well as monitoring performance against set scope of work, with period reviews and reporting in adherence to contractual agreements.
• In charge of building a strong digital brand for CFAO Motors Kenya, in collaboration with Marketing Manager and external agency partners, to drive top of mind awareness for CFAO Motors Kenya brand and all products within the business in support of the overall business strategic objectives.
Knowledge/Skills & Experience
Minimum level of academic and professional qualification required to perform effectively in the role
• Bachelor’s Degree in Marketing or relevant field from a recognized institution
• Post graduate Diploma in marketing
• Minimum level of academic and professional qualification required to perform effectively in the role
• Minimum 7 years of working experience in a relevant field from a reputable organization
• Computer literacy
• Good knowledge of Marketing, PR, communications or advertising
• Automotive industry awareness
• Strong budgeting and financial reporting
• Sound digital marketing understanding
• Knowledge of the current state of affairs both local and international
• Knowledge of relevant legislation and its impact to the automotive industry
Deadline of this Job: 26 December 2022
About the jobAs the Digital Marketing Head, you shall, foremost, be responsible for revenue generation through and using digital platforms, and to lead and line-manage the digital sales team, have a day-to-day overview of the Company’s website, online presence, digital platform activity, and social media channels and a strategic overview of the ecosystem, and performance of the product on the dashboard, and ensure the Company’s digital presence is constantly improving. You shall be responsible for recruiting, training, leading and managing the Digital Marketing Team and driving their performance to achieve their sales targets towards consistently increasing net profits for the organization. You shall use your in-depth knowledge in digital marketing and in-depth understanding of the online marketplace to develop a strong digital strategy that is tailored to the Company’s goals and objectives. You shall design and run campaigns over multiple channels including online ads, social media, display ads, email, webinars etc. and also utilize other lead generation, marketing and selling methods to scale up demand for our product. You shall be responsible for all aspects of the demand generation process and building a complete lead generation system that gets results. Your ultimate goal is to deliver on daily, monthly, quarterly and annual revenue targets. You shall be required to get your team to deliver game-changing results, spearheading the move to take the product global within months.
Reporting to the CEO and/or his designate, the main roles of this position include:
• Generate consistently increasing revenue for the company by meeting the set daily, weekly, monthly, quarterly and yearly revenue targets
• Set up, implement and manage the Company’s overall digital marketing strategy in order to achieve our business goals and objectives
• Maintain an overview of all online communications, external-facing digital products and social media across all platforms, developing and promoting standards and processes to ensure quality, usability and consistency for our audiences
• Develop and execute campaigns tied to Product and Sales Goals
• Coach, advise and share information on digital content, communications and services with the wider organization. Encourage and support staff across the Company to engage with digital communications and adopt a ‘digital first’ mind set
• Keep on top of new and innovative ways to present the Company’s digital content, proposing and innovating ways to develop its content in line with changing digital trends and target audience preferences
• Ensure that the customer experience is given top priority and develop proper feedback mechanisms
• Prepare sales and marketing plans and strategies in line with the company’s business objectives
• Generate new business for the company as well as maintain current business relationships with existing clients
• Build inbound and outbound marketing plans
• Lead growth marketing for the products in different regions/territories/countries in keeping with the company’s expansion plans
• Design and execute marketing campaigns that you plan across customer segments and digital channels based on performance goals of the Sales team
• Write marketing campaign briefs that guide your team to flawless execution and achievement of the set goals
• Assist in setting daily, monthly, weekly, quarterly, and annual targets, and communicating and monitoring their achievement by the Digital Sales Representatives as well as developing commission structures
• Ensure thorough, unassailable product knowledge and sales skills of all team members
• Ensure that all team members execute flawless sales pitches and consistently improve their selling skills and keep apprised of product developments and other changes
• Set the pace for the Digital Sales Representatives and constantly provide feedback to better their performance
• Provide clear, timely and targeted coaching to your activation team to eliminate quality issues and improve performance to ensure sales targets are met and targeted MQLs and SQLs are generated
• Prepare and present standard and ad hoc reports on all sales and marketing activities and status of performance
• Develop and cascade campaign briefs to guide your Marketing Activation team to deliver the targeted MQLs and SQLs
• Maintain the Company’s brand’s online presence and sales by working on various marketing campaigns and engaging prospects on various social media platforms
• Manage and oversee various digital marketing channels
• Take the lead on Google Analytics and other digital monitoring/measurement tools, ensuring that digital metrics are well-implemented, closely monitored and consistently reported
• Measure ROI and KPIs of the business investments and the Sales and Marketing team members
• Prepare and manage the digital marketing budget
• Oversee all the company's social media accounts
• Suggest activities for improving the quality of online content
• Track and measure SEO and Google Analytics metrics and provide reports
• Research and forecast future sales and performance trends
• Lead, supervise and motivate members of the digital marketing team
• Research on competitors, opportunities and threats in the market and provide suggestions for improvement etc.
• Handling customer issues and escalating them accordingly
• Optimizing the customer experience and engagement with the Company and its products
• Keep abreast with industry and market trends and best practices
• Develop, participate, and deliver high-level impactful presentations and conclusions to senior management and key stakeholders
• Any other duties as may be assigned from time to time
Skills and Qualifications for this position include:
• Relevant qualifications in Digital Marketing
• Brought in revenues of over $10 Million through digital marketing
• Thorough understanding of the Motor Vehicle Sector is preferred
• Passion for digital technologies and various digital marketing channels
• Over 8 years of experience as in a similar position
• Experience in establishing business goals and strategies
• Excellent analytical skills to understand market dynamics, determine appropriate strategies, and identify opportunities for growth and improvement
• Excellent communication and leadership qualities
• Ability to work under pressure
Key Performance Indicators
• Achieve 100% revenue generation through meeting daily, weekly, monthly and yearly Sales targets
• Achieve 100% set target for number of qualified leads per day, week, month and year
• Achieve 100% client retention rate for each month
• Recruit, train, manage, deploy and retain the set optimal number of Digital Sales Representatives
• Ensure Digital Sales Representatives reporting to you achieve 100% of their daily, weekly, monthly and yearly Sales targets
• Achieve set targets in the ecosystem and maintain optimal numbers
Deadline of this Job: 22 January 2023
JOB DETAILS:Job Objective:
• The Head of Brand and Communications is responsible for creating, delivering and measuring the effectiveness of a comprehensive strategic internal and external communications plan that fully supports WIOCC Group business objectives – covering employees, clients, prospects, shareholders, trade bodies and associations, media, analysts and other influencers. This is an integrated strategic communications role with responsibility for B2B content and distribution across digital, advertising, event management, PR, facilities and internal communications.
Key Responsibilities and Accountabilities, but are not limited to:
• Work with the Group CMO and Country Marketing teams to develop, agree and deliver an integrated communications strategy for WIOCC Group
• Agree, document and maintain a communications plan covering all internal and external
communications activity, sharing this with all stakeholders on a regular basis
• Manage implementation of the communications plan, to include:
• Identifying and recommending appropriate industry events, conferences, workshops and seminars, assisting with content creation and fully supporting the logistics required to maximise return on investment
• Selecting suitable African and international publications with which to place advertising, negotiating favourable terms, generating suitable adverts and liaising with publishers to ensure maximum return on investment
• Working alone and with agencies to source opportunities for further free-of-charge exposure in African and international publications – supporting journalists and/or developing copy to fulfil such opportunities
• Developing press releases, articles and compelling “thought leadership” pieces for African and international markets
• Producing internal and external newsletters to communicate developments and “good news”
• Managing WIOCC Group websites, blogs and social media presence
• Preparing external presentations for delivery at conferences etc., as required
• Manage WIOCC Group and associated brands to ensure consistency, maximising market awareness and impact within Africa and internationally
• Work with Country Marketing and Sales teams to ensure that they have the knowledge and resources to achieve maximum success in the market, including managing a comprehensive set of materials (collateral and giveaway’s) to help them in promoting WIOCC Group companies’ capabilities to existing and potential clients
• Support operations and client service teams in optimising client satisfaction, retention and opportunities for upselling of additional services
• Develop and enhance appropriate channels to ensure excellent internal communications, including
newsletters, desktop, office branding, etc., measuring the impact of communications on employees and recommending/implementing improvements where appropriate
• Provide leadership, advice, guidance and support as the line manager of the Brand/Marketing
Communications team
• Track industry and competitor news, sharing items of strategic importance and documenting key
activities in WIOCC Group markets and beyond
• Identify and pursue opportunities to secure industry award nominations, shortlisting’s and successes
• Ensure that WIOCC Group continues to take full advantage of the opportunities offered by digital/online channels – including optimising websites, blogs, SEO, paid promotion, etc.
• Select and manage external agencies as required, including press/PR, design and digital
• Together with the Group CMO and Country Marketing teams, develop the annual Marketing
Communications budget build for the following year
• Work with the Commercial team to ensure that supplier expectations are managed appropriately and that bills are paid on time
• Other duties at the discretion of the CMO/CEO
Minimum Qualifications:
• Bachelor’s degree in Commerce, Marketing, Advertising, Communication, Finance, or any related field
• A postgraduate degree will be advantageous
• 8+ years’ experience in communications, marketing, or media
• Extensive list of media contacts
• Awareness of and proficiency with communications technologies
• Experience in stakeholder/community engagement
Experience & Skills
• Well-developed client engagement skills and experience spanning pre-sales, technical support and product lifecycle management
• Excellent understanding of the connectivity and data centre/storage/cloud environment
• The ability to engage with internal and client teams to implement and continuously improve our wholesale connectivity services and a cutting-edge portfolio of data centre/cloud products
• Proven product development/management experience within an ICT focused environment.
• Results oriented with excellent interpersonal, communication and social skills.
• A forward planner with clear focus, well-organised, detail-oriented and able to multi-task
• Have a high sense of accuracy, attention for detail and with strong analytical ability
• Understanding of commercial financial details – thinks in terms of profit/loss/value-add
• Demonstrated ability to establish and maintain excellent relationships with a wide variety of stakeholders
• Good market research skills and conversant with the market trends within the industry
• Able to manage multiple work streams and priorities concurrently
Attributes
• Client focused, relationship builder
• Integrity, honest with high ethical standards
• Boundless, passionate and flexible
• Personal excellence, accuracy and attention to detail
• Collaborative, achieve results through teamwork and partnerships
• Persuading and Influencing
Deadline of this Job: 02 January 2023
JOB DETAILS:We're looking for an exceptional Digital Marketing Manager for a short-term contract and are excited about unlocking the potential of the informal economy and inspired by our mission to empower the local merchants responsible for over $600 billion of sales across Africa every year. You will be responsible for driving the success of effective marketing, advertising and promotional activities of the market to achieve the departmental KPIs and business goals.
Duties & Responsibilities:
• Lead Trade Marketing Strategy development to attain defined business objectives across product and market segments
• Head responsibility to propose, develop and execute programs created to enhance trade presence and grow market share.
• Prepare trade promotional plans by market/channels.
• Coordinate trade media placements, and public relations programs, host events, and shows and participate in all community events or road shows.
• Provide marketing assistance to the sales team by ensuring they are well-kitted and aligned with brand guidelines in the market.
• Ensure branch launches are well prepared with trade marketing
• Responsible for managing and monitoring the Trade Marketing investment monthly.
• Coordinate communication of price, product and pack changes to customers. Drive private label uptake/demand across customer segments.
• Engage with customer segments on the ground to get feedback on customer experience, brand visibility, product understanding, competitor moves and any strategic information to the business.
• Develop, supervise and improve procedures to link entire marketing activities with sales team activities.
• Work closely with Customer Service and Brand teams to enhance processes linking corporate brand-building activities and Product Development activities with Sales activities.
Requirements
• 3-5 years' experience in Digital Marketing or advertising
• Bachelor’s Degree / Diploma in Marketing/ Administration / Business studies
• Minimum 1-2 years of Retail or FMCG with e-commerce experience
• Possess business acumen and communication skills
• Good analytical skills, positive attitude and can take on new responsibilities