Deadline of this Job: 26th January 2023
JOB DETAILS:DUTIES AND RESPONSIBILITIES
1. Execute e-commerce and social media strategies to meet revenue and growth targets.
2. Handle Project management (video shoots, photo shoots, and organizing marketing events)
3. Play key role in the strengthening and implementation of the company’s strategy in order to
4. provide customers with a seamless shopping experience across channels
5. Website data management and analysis.
6. Strategy implementation and monitoring through data analysis andSOI
7. Continually drive improvements in the user experience and customer journey across all online touch points, in order to drive conversion rate optimization and revenue
8. Ensuring that payment options and promotional tabs are configured correctly.
9. Monitoring website traffic and customer reviews to gauge responses to site updates.
10. Analyzing sales-related data to predict future sales
11. Collaborate with the team on improving marketing materials based on insights from the field.
12. Always understand the current market trends including competitors and communicate such
13. information to the management team.
14. Provide excellent customer service and management to all customers.
MINIMUM REQUIREMENTS
1. Bachelor’s Degree in BBIT, Advertising, Marketing or any other Business related field
2. 2 – 4 years of experience in Digital Marketing
3. Excellent data analytics and excel proficiency is a plus
4. Demonstrable understanding of the strategic role of marketing and communication to impact on business results
5. Excellent writing and editing skills
6. Must have the ability to develop, execute and successfully track marketing campaigns
7. Excellent planning, and organizational skills with high integrity
8. Good knowledge of all different digital marketing channels
9. Good knowledge and experience with online marketing tools and best practices
Deadline of this Job: 25 January 2023
JOB DETAILS:About The Role
Manage and implement existing and new brands throughout the product life cycle including category review, onboarding new products, sales optimization and profits in line with Wasoko global sourcing strategies
Requirements:
• Develop for both new and existing products a market analysis, which involves understanding of the General Trade market. Identify and evaluate market opportunities and challenges and develop solution-oriented programs.
• Identify market opportunities by conducting market research supported by field visits.
• Conduct data analysis for the trends, market share, growth, etc., and discuss your action plans with the Sales function to further improve the performance in the marketplace.
• Prepare an annual trading calendar with specific goals and tactics. Monitor progress, and modify as appropriate.
• Coordinate integrated business plan across operations functions. Review the integrated programs and identify new programs to meet the goals and revenue objectives when necessary.
• Develop and Coordinate promotional activities along with the Buying, Marketing and Sales team. Track promotions performance and take corrective action accordingly.
• Train the field force in areas related to promotional claims, positioning, handling of promotional materials, and defining the strategy and tactics. Ensure to get feedback from the market through field force on promotional campaigns, competitor activities, and claims, etc.
Qualifications:
• Bachelor’s degree in Business adminstration.
• Minimum of 4 years of brand management experience in FMCG industries
• Demonstrated ability to network, build and maintain relationships with key internal and external stakeholders and work cross-functionally
• Brand awareness - a clear understanding of brands, marketing mix, go to market strategies…
• Background managing several brands across several territories in the FMCG industry.. Ability to think local and Global.
• Exposure to New Product Development
• Good command of written and spoken English
• Strong expertise in market analysis, deep market research insights mining, forecast analysis, and business case development with scenario planning
• New Launch experience, market development, and expansion work (Pre & Post Launch)
• Financial business acumen and experience in working with various forecasting models with the ability to analyze data to formulate integrated business plans.
• Proven competency in Microsoft Word, Excel, and PowerPoint along with strong presentation skills
• Excellent Interpersonal, organizational, cross-functional cooperation and projects management skills
• Autonomy to initiate & execute responsibility under minimum guidance
• Stakeholders’ management to reach solutions and collaborate effectively with internal teams.
• Ability to work in fast paced environment, showing clear examples of resilience
Deadline of this Job: 24 January 2023
JOB DETAILS:Role Summary
This role is responsible for promoting the company’s products and increasing customer awareness of the business. Researching & implementing marketing strategies that enable assigned markets to meet & exceed established quotas and objectives in sales. Lead generation
• Conducting market research, creating brand images, reaching new target audience & communicating brand virtues
• Creating target audience & building campaigns /promotions
• Analyzing business reports & conducting surveys, compiling comprehensive reports & presenting data to senior management
• Spearhead the company’s offline marketing, through collaboration with industry stakeholders
• Coordinating special promotional events & demo equipment to go out to customers and conference / exhibitions Direct communication with customers to follow up on their enquiries & provide relevant information
• Verifying orders, including customers' personal information and payment details.
• Directing feedback from customers to relevant departments.
• Cost management
• Maintain up to date supplier contact database
• Maintaining and updating sales and customer records
• Supporting the sales and technical departments with other administrative tasks, if requested.
Work Experience
• Minimum three (3) years’ experience in a similar role, preferably in the Construction industry
• Must demonstrate in depth knowledge of business marketing channels e.g MailChimp
• Must have experience analyzing data and handling marketing research practices and techniques.
• Must have experience in a corporate environment
Qualifications
• Must be self-directed and able to complete projects with limited supervision
• Ability to multitask & meet changing deadlines
• Ability to work on own initiative while maintaining team spirit
• Demonstrate excellent written & verbal communication skills and the ability to build relationships with ease
• Demonstrate excellent attention to details
• Must possess good knowledge of Microsoft office suite
• Demonstrate proper organization skills
• Knowledge in accounting principles is an added advantage