Deadline of this Job: 03 February 2023
JOB DETAILS:The role:
As the Branding and Storytelling Lead, your primary focus is to tell the brand story of Flutterwave in a way that benefits the company and improves positive brand perception with key stakeholders. You should have an exceptional understanding of communication strategy, social media, pop culture, and content creation. Workload will be high and varied, so you must be able to multitask across various projects.
You will be responsible for presenting our products in ways that will strengthen our brand and grow users. Creative and quantitative thinking is crucial and familiarity with various product marketing techniques, like email campaigns, product announcements etc. Your goal will be to develop and implement the most profitable plans to position and promote our products.
What Your Day-to-Day Activities Will Be Like
• Ensure content shared on all channels - digital and traditional platforms, is optimised to achieve marketing objectives
• Generate ideas for content and marketing campaigns
• Write and produce quality content, taking into account the conventions and limitations of platforms being utilised.
• Manage and respond to negative feedback on social media
• Use content creation and editing software to create quality content
• Liaise with the Graphic Design department to produce marketing collateral
• Collect and collate feedback into actionable points
• Track analytics to measure the effectiveness and efficiency of marketing campaigns.
• Study company products
• Translate technical details into benefits for the user
• Follow and analyze market trends to position products
• Develop product marketing strategies (advertising, product launching)
• Craft compelling messages across marketing channels (landing pages, ad campaigns)
• Work with various teams (Design, Growth, Product, Customer experience) to implement strategies
• Test marketing product features, releases and ad copy
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers
Required competency and skillset to be a waver
• Minimum of 3 years of relevant work experience as a product marketer, brand manager or a similar role
• An understanding of conventions and purposes of specific marketing processes and methods
• An understanding of the conventions and ‘best practice’ of specific social media platforms
• Broad understanding of social and digital media
• Experience of using scheduling tools (including HootSuite, TweetDeck, Buffer and SproutSocial)
• Intimate knowledge and understanding of SEO and Analytics
• Desire to continually evolve your personal understanding of marketing and social media trends
• Proven experience as a Product Marketing Manager, Brand Manager or similar role
• Background in design and copywriting is a plus
• Experience in market analysis
• Familiar with product marketing tactics (e.g. integrated marketing campaigns)
• Excellent communication skills
• A keen eye for detail
• Creativity
• Analytical mind and strong quantitative skills
• BSc/BA in Marketing, Communications or similar field is a plus
• international experience is a plus
Deadline of this Job: 24 January 2023
JOB DETAILS:Key Responsibilities:
• Assisting in organizing campaigns and developing marketing strategies.
• Undertake daily administrative tasks to ensure the functionality and coordination of the department’s activities
• Support in organizing various projects
• Employ marketing analytics techniques to gather important data (social media, web analytics, rankings
• Update spreadsheets, databases and inventories with statistical, financial and non-financial information or reports.
• Assist in the organizing of promotional events and traditional or digital campaigns and attend them to facilitate their success
• Prepare and deliver promotional presentations
• Compose and post online content on the company’s website and social media accounts
• Write marketing literature (brochures, press releases etc) to augment the company’s presence in the market
• Communicate with clients and encourage trusting relationships
Qualification & Experiences:
• Diploma or degree in Marketing, Communication or a related field is a strong advantage
• Proven experience as a marketing assistant
• Good understanding of office management and marketing principles
• Demonstrable ability to multi-task and adhere to deadlines
• Well-organized with a customer-oriented approach
• Good knowledge of market research techniques and databases
• Excellent knowledge of MS Office, marketing computer software and online applications
• (CRM tools, Online analytics, Google Adwords etc.)
• Social Media administration skills
• Photography and video editing skills
Deadline of this Job: 03 February 2023
JOB DETAILS:Job Purpose
• You will be responsible for the day-to-day marketing support for all relevant departments and functions (Sales, Retail, Retention, Warehouse).
• You will be reporting to the Senior Manager Market Development.
Key Accountabilities
• Assist in preparing and organizing marketing events such as product launches, promotions, and trade exhibitions as per the company’s marketing strategy
• Periodic/quarterly furnishing of Services Centres and other M-KOPA shops and affiliates with updated information on marketing materials (demo stands, flyers, standees, posters, etc.) to uphold the company brand by following M-KOPA shop brand guidelines
• Act as the custodian of Marketing stock and work with other relevant departments in the distribution of stock to Staff and the sales team, monitor/track usage levels and replenish stock when required upon approval from respective HOD
• Responsible for updating the marketing calendars as approved by the Senior Manager Market Development
• Responsible for periodic marketing audits
• Participate in research and activities geared towards the measurement of the effectiveness and impact of marketing initiatives and share timely reports with the Senior Manager Market Development
• Work closely with the creatives team to ensure the timely delivery of artwork for marketing collaterals
• Ensure timely delivery of all marketing collaterals, while ensuring that all materials adhere to the brand guidelines
• Monitor and update M-KOPA social media pages with product information, promotions, and engaging content to generate likes and reach out to potential customers
• Any other duties assigned
Experience:
• 2+ years of working experience.
Education:
• Bachelor’s Degree in any related field; specific experience in Project Management, Marketing, or Administration is an added advantage but not required.
Skills and Competencies:
• Strong project management, multitasking, and decision-making skills
• Strong and effective communication skills
• Knowledge of marketing trends
• Process-driven with strong administrative skills
• Agility - able to work in a fast-moving environment with frequent change and a sense of urgency
• Willingness to work long hours as may be required from time to time
• Ability to work independently as well as in larger teams