Background

CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.

Job Summary

We are seeking a driven and results-oriented B2B Sales Executive to grow our sales portfolio across our furniture categories. The role focuses on acquiring and managing B2B clients for beds, mattresses, sofas, outdoor, breakout, and related furniture solutions. The successful candidate will proactively open new accounts, present tailored furniture solutions, and close high-value deals while delivering exceptional client experiences. This role suits an ambitious sales professional with a strong hunter mindset and a proven record of exceeding B2B sales targets.

Key Responsibilities

• Identify, prospect, and acquire new B2B clients through cold calling, networking, referrals, site visits, and corporate pitches.
• Present and sell furniture solutions, tailoring proposals to client needs, space usage, and budgets.
• Drive sales of different furniture solutions for corporate, hospitality, real estate, and institutional clients.
• Negotiate pricing, contracts, and terms to close profitable deals and build long-term client value.
• Build and maintain strong client relationships, providing post-sale follow-up to ensure satisfaction and repeat business.
• Prepare accurate sales reports, forecasts, quotations, and order documentation.
• Monitor market trends, competitor offerings, and emerging B2B opportunities within the furniture and lifestyle sector.
• Participate in ongoing sales training and product knowledge sessions to enhance performance.

Qualifications & Requirements

• Diploma or Degree in Sales & Marketing or a related field.
• 3–5 years’ proven B2B sales experience, preferably in furniture, interiors, hospitality, real estate, or lifestyle solutions.
• Demonstrated track record of meeting and exceeding sales targets.
• Experience in corporate account opening, solution selling, and professional presentations.
• Strong ambition, resilience, and ability to penetrate new and competitive markets.

• Identify, prospect, and acquire new B2B clients through cold calling, networking, referrals, site visits, and corporate pitches.
• Present and sell furniture solutions, tailoring proposals to client needs, space usage, and budgets.
• Drive sales of different furniture solutions for corporate, hospitality, real estate, and institutional clients.
• Negotiate pricing, contracts, and terms to close profitable deals and build long-term client value.
• Build and maintain strong client relationships, providing post-sale follow-up to ensure satisfaction and repeat business.
• Prepare accurate sales reports, forecasts, quotations, and order documentation.
• Monitor market trends, competitor offerings, and emerging B2B opportunities within the furniture and lifestyle sector.
• Participate in ongoing sales training and product knowledge sessions to enhance performance.

• B2B sales
• Client acquisition
• Solution selling
• Negotiation
• Client relationship management
• Sales reporting
• Market trend analysis
• Product knowledge

• Diploma or Degree in Sales & Marketing or a related field.
• 3–5 years’ proven B2B sales experience, preferably in furniture, interiors, hospitality, real estate, or lifestyle solutions.
• Demonstrated track record of meeting and exceeding sales targets.
• Experience in corporate account opening, solution selling, and professional presentations.
• Strong ambition, resilience, and ability to penetrate new and competitive markets.