About the role

The Digital Commerce Lead for Sub-Saharan Africa (L7), based in Nairobi, is accountable for defining, owning, and scaling Haleon’s end-to-end Digital Commerce agenda across one of the company’s most dynamic and diverse growth regions. This includes leadership across eGrocery, ePharmacy, Q-Commerce, Pure Players, and marketplaces, ensuring strong omnichannel execution and sustainable commercial growth.

The role sets the local Digital Commerce vision, delivers material and measurable business impact, and accelerates Haleon’s transformation across Oral Health, Pain, Respiratory, and Wellness. As a senior market leader, you will shape strategy, influence priorities beyond your immediate scope, build market capability, and orchestrate cross-functional execution to ensure Haleon wins where consumers and patients choose to shop.

Key responsibilities

Strategic Leadership & Market Ownership

• Define and lead the Sub-Saharan Africa Digital Commerce strategy across all digital routes to market.
• Align strategy with Haleon MEA priorities and long-term category ambitions.
• Set clear annual priorities, investment frameworks, and multi-year growth roadmaps.
• Drive sustainable and profitable growth through disciplined strategic choices.
• Represent the region in MEA planning cycles, influencing direction with market insights and scalable best practices.

Commercial Accountability & Growth

• Own delivery of revenue, value share, profitability, and investment effectiveness across B2C channels.
• Lead Joint Business Planning (JBP) with key eCommerce partners to unlock mutual growth opportunities.
• Drive data-led decisions on investment, assortment, and activation.
• Optimize performance during peak periods, seasonality, and healthcare demand moments.
• Ensure clear return on investment and continuous performance improvement.

Platform & Partner Leadership

• Build and maintain senior relationships with key digital partners across priority platforms.
• Secure preferred partner status and co-create joint category and growth plans.
• Ensure best-in-class execution standards for Haleon brands.
• Identify and scale emerging platforms and new routes-to-market.
• Position Haleon to capture future growth opportunities ahead of competition.

Digital Shelf & Experience Excellence

• Ensure category-leading digital shelf standards across all platforms.
• Drive excellence in availability, pricing integrity, content quality, and conversion.
• Leverage global Haleon toolkits while adapting to local market needs.
• Lead continuous test-and-learn initiatives to improve user experience.
• Deliver measurable conversion and performance uplift.

Retail Media & Investment Effectiveness

• Define and lead the retail media strategy across all digital channels.
• Manage and optimize investments across ROAS, CPA, and incrementality metrics.
• Ensure disciplined and efficient media spend aligned to growth priorities.
• Partner with Marketing to integrate Digital Commerce into brand and category plans.
• Drive full-funnel impact and measurable business outcomes.

Assortment, Pricing & Portfolio Strategy

• Develop channel-specific strategies including exclusives, bundles, and tailored SKUs.
• Unlock incremental demand opportunities through differentiated offerings.
• Govern pricing, promotions, and value architecture with strong commercial discipline.
• Align portfolio strategy with Haleon principles and local market dynamics.
• Lead seasonal and health-driven category planning across digital channels.

Supply Chain & Execution

• Partner with Supply Chain to improve forecasting accuracy and inventory readiness.
• Ensure strong OTIF performance across digital channels.
• Lead cross-functional planning for peak demand periods and health-driven spikes.
• Support new fulfilment models and integrations to enable growth.
• Deliver consistent execution excellence at scale.

Insights & Performance Management

• Own executive dashboards covering GMV, sales, share, media performance, and profitability.
• Provide clear visibility on performance drivers and business outcomes.
• Translate insights into actionable recommendations for decision-making.
• Drive continuous optimization through data-led performance tracking.
• Monitor market, consumer, and competitive trends across Sub-Saharan Africa.

Capability Building & Education

• Act as Digital Commerce capability leader for the region.
• Drive step-change in organizational capability and digital maturity.
• Upskill and influence cross-functional stakeholders to embed eCommerce into core planning.
• Coach teams and develop talent to build a high-performing organization.
• Embed digital-first ways of working and a performance-driven culture.

Qualifications and skills

Essential

• Bachelor’s degree required.
• 8+ years’ experience in FMCG, Consumer Healthcare, or Digital Commerce.
• Proven track record delivering measurable business impact across digital channels.
• Experience across eGrocery, ePharmacy, Q-Commerce, Pure Players, or marketplaces.
• Strong understanding of the Sub-Saharan Africa digital and pharmacy ecosystem.
• Ability to influence senior stakeholders and lead cross-functional teams.
• Strong analytical and data-driven decision-making skills.
• B2B or digital wholesale platform experience is a plus for future business development needs but not required at this stage.

• Define and lead the Sub-Saharan Africa Digital Commerce strategy across all digital routes to market.
• Align strategy with Haleon MEA priorities and long-term category ambitions.
• Set clear annual priorities, investment frameworks, and multi-year growth roadmaps.
• Drive sustainable and profitable growth through disciplined strategic choices.
• Represent the region in MEA planning cycles, influencing direction with market insights and scalable best practices.
• Own delivery of revenue, value share, profitability, and investment effectiveness across B2C channels.
• Lead Joint Business Planning (JBP) with key eCommerce partners to unlock mutual growth opportunities.
• Drive data-led decisions on investment, assortment, and activation.
• Optimize performance during peak periods, seasonality, and healthcare demand moments.
• Ensure clear return on investment and continuous performance improvement.
• Build and maintain senior relationships with key digital partners across priority platforms.
• Secure preferred partner status and co-create joint category and growth plans.
• Ensure best-in-class execution standards for Haleon brands.
• Identify and scale emerging platforms and new routes-to-market.
• Position Haleon to capture future growth opportunities ahead of competition.
• Ensure category-leading digital shelf standards across all platforms.
• Drive excellence in availability, pricing integrity, content quality, and conversion.
• Leverage global Haleon toolkits while adapting to local market needs.
• Lead continuous test-and-learn initiatives to improve user experience.
• Deliver measurable conversion and performance uplift.
• Define and lead the retail media strategy across all digital channels.
• Manage and optimize investments across ROAS, CPA, and incrementality metrics.
• Ensure disciplined and efficient media spend aligned to growth priorities.
• Partner with Marketing to integrate Digital Commerce into brand and category plans.
• Drive full-funnel impact and measurable business outcomes.
• Develop channel-specific strategies including exclusives, bundles, and tailored SKUs.
• Unlock incremental demand opportunities through differentiated offerings.
• Govern pricing, promotions, and value architecture with strong commercial discipline.
• Align portfolio strategy with Haleon principles and local market dynamics.
• Lead seasonal and health-driven category planning across digital channels.
• Partner with Supply Chain to improve forecasting accuracy and inventory readiness.
• Ensure strong OTIF performance across digital channels.
• Lead cross-functional planning for peak demand periods and health-driven spikes.
• Support new fulfilment models and integrations to enable growth.
• Deliver consistent execution excellence at scale.
• Own executive dashboards covering GMV, sales, share, media performance, and profitability.
• Provide clear visibility on performance drivers and business outcomes.
• Translate insights into actionable recommendations for decision-making.
• Drive continuous optimization through data-led performance tracking.
• Monitor market, consumer, and competitive trends across Sub-Saharan Africa.
• Act as Digital Commerce capability leader for the region.
• Drive step-change in organizational capability and digital maturity.
• Upskill and influence cross-functional stakeholders to embed eCommerce into core planning.
• Coach teams and develop talent to build a high-performing organization.
• Embed digital-first ways of working and a performance-driven culture.

• Proven track record delivering measurable business impact across digital channels.
• Experience across eGrocery, ePharmacy, Q-Commerce, Pure Players, or marketplaces.
• Strong understanding of the Sub-Saharan Africa digital and pharmacy ecosystem.
• Ability to influence senior stakeholders and lead cross-functional teams.
• Strong analytical and data-driven decision-making skills.
• B2B or digital wholesale platform experience is a plus for future business development needs but not required at this stage.

• Bachelor’s degree required.
• 8+ years’ experience in FMCG, Consumer Healthcare, or Digital Commerce.