Digital Marketing Expert

2025-10-14T13:40:57+00:00

FULL_TIME

Drink

Advertising & Marketing

2025-10-28T17:00:00+00:00

 

Kenya

8

Digital marketing involves a mix of technical and creative skills, such as SEO, data analytics, content creation, and social media management, to develop and execute online campaigns.

Strategy and planning: Developing, implementing, and overseeing sales and marketing strategies and campaigns to meet business objectives. Market research: Analyzing market trends, consumer behavior, and competitor activities to identify opportunities and inform strategy. Content and materials creation: Creating and publishing marketing materials, such as brochures, website copy, social media posts, and advertisements. Customer relationship management: Building and maintaining relationships with new and existing clients. Sales support: Working with the sales team to develop targeted strategies, answering client queries, and helping to meet sales quotas. Performance analysis and reporting: Tracking sales data, analyzing performance metrics, and preparing reports for stakeholders. Budget management: Developing annual budget plans and managing expenditures. Team management: Recruiting, training, coaching, and managing sales and marketing teams.

Communication and interpersonal skills: Essential for building relationships with clients, coordinating with teams, and presenting findings. Analytical and problem-solving skills: Needed to analyze data, understand market trends, assess competitor activity, and solve problems that arise. Creativity: Important for developing innovative marketing campaigns, creating engaging content, and finding new opportunities. Organizational skills: Crucial for managing multiple campaigns, coordinating tasks, and maintaining records. Leadership and management: Necessary for training staff, overseeing teams, and setting strategic direction. Negotiation: A key skill for closing deals and securing favorable partnerships. Adaptability and resilience: The ability to handle pressure and adapt to changing market conditions is often preferred. Product and business knowledge: Understanding the product, market, and business environment is fundamental.

Education: A bachelor's degree in marketing, business, or a related field is often required. Experience: Previous experience in sales, marketing, or a related role is frequently necessary. Technical skills: Proficiency with Customer Relationship Management (CRM) software, data analysis tools, and marketing automation platforms can be required. Soft skills: A strong combination of the soft skills listed above, especially communication, negotiation, and problem-solving, is essential for success.

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