SenSenior Brand Manager, Brand Sponsorships & Activationsior Manager, Systems Integrations
2025-05-09T13:55:01+00:00
KCB Bank
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https://www.greatkenyanjobs.com/jobs
FULL_TIME
Moi Avenue, P.O Box 48400 00100, KE
Nairobi
00100
Kenya
Banking
Media, Communications & Writing
2025-05-23T17:00:00+00:00
Kenya
8
KEY RESPONSIBILITIES: MUST NOT BE MORE THAN 10
- Lead the execution of KCB’s Motorsports, Golf, and Athletics strategies, managing partnerships, 360-degree communication campaigns, event activations, sustainability initiatives, and grassroots engagement.
- Develop and implement strategic sponsorship plans aligned with business objectives, collaborating with business units to develop products and offers that drive revenue growth for KCB.
- Negotiate and secure beneficial sponsorship deals with rights holders, crafting compelling proposals that maximize value.
- Oversee the implementation and activation of sponsorship programs, ensuring all commitments are met and initiatives are delivered successfully.
- Monitor and assess the effectiveness of sponsorships, generating detailed performance reports with actionable insights and recommendations.
- Ensure compliance with legal and contractual requirements, proactively managing risks associated with sponsorship activities.
- Prepare, manage, and monitor sponsorship budgets, ensuring efficient allocation of resources and adherence to financial guidelines. Control sponsorship costs through effective resource management, regularly reviewing expenditures to identify savings and optimize the budget.
- Guide business-led marketing activations, developing activation strategies and toolkits to deliver a cohesive brand experience across all events.
- Ensure consistent representation of the brand image and key messages across sponsorship properties, considering regional and business-specific requirements.
MINIMUM POSITION QUALIFICATION REQUIREMENTS
Academic & Professional
Education
- Bachelor’s degree Any relevant degree. RQ
- Professional Qualifications CIM AA
- Master’s degree MBA AA
Experience
Total MinimumNo of Years’ Experience Required
Detail Min No of Years Need Type5
- Brand Sponsorships Management 5 RQ
- Brand Activations & Events 4 RQ
- Brand Management 3 RQ
- Team Leadership and People Management 3 RQ
- Sports sponsorship Management 3 AA
- Marketing Agencies Management 3 RQ
- Public Relations and Media Engagement 3 AA
- Strategic Stakeholder Management 2 AA
- Budget Management 4 RQ
Lead the execution of KCB’s Motorsports, Golf, and Athletics strategies, managing partnerships, 360-degree communication campaigns, event activations, sustainability initiatives, and grassroots engagement. Develop and implement strategic sponsorship plans aligned with business objectives, collaborating with business units to develop products and offers that drive revenue growth for KCB. Negotiate and secure beneficial sponsorship deals with rights holders, crafting compelling proposals that maximize value. Oversee the implementation and activation of sponsorship programs, ensuring all commitments are met and initiatives are delivered successfully. Monitor and assess the effectiveness of sponsorships, generating detailed performance reports with actionable insights and recommendations. Ensure compliance with legal and contractual requirements, proactively managing risks associated with sponsorship activities. Prepare, manage, and monitor sponsorship budgets, ensuring efficient allocation of resources and adherence to financial guidelines. Control sponsorship costs through effective resource management, regularly reviewing expenditures to identify savings and optimize the budget. Guide business-led marketing activations, developing activation strategies and toolkits to deliver a cohesive brand experience across all events. Ensure consistent representation of the brand image and key messages across sponsorship properties, considering regional and business-specific requirements.
Bachelor’s degree Any relevant degree. RQ Professional Qualifications CIM AA Master’s degree MBA AA Experience Total MinimumNo of Years’ Experience Required 5 years
JOB-681e09359a208
Vacancy title:
Senior Brand Manager, Brand Sponsorships & Activations or Manager, Systems Integrations
[Type: FULL_TIME, Industry: Banking, Category: Media, Communications & Writing]
Jobs at:
KCB Bank
Deadline of this Job:
Friday, May 23 2025
Duty Station:
Moi Avenue, P.O Box 48400 00100, KE | Nairobi | Kenya
Summary
Date Posted: Friday, May 9 2025, Base Salary: Not Disclosed
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JOB DETAILS:
KEY RESPONSIBILITIES: MUST NOT BE MORE THAN 10
- Lead the execution of KCB’s Motorsports, Golf, and Athletics strategies, managing partnerships, 360-degree communication campaigns, event activations, sustainability initiatives, and grassroots engagement.
- Develop and implement strategic sponsorship plans aligned with business objectives, collaborating with business units to develop products and offers that drive revenue growth for KCB.
- Negotiate and secure beneficial sponsorship deals with rights holders, crafting compelling proposals that maximize value.
- Oversee the implementation and activation of sponsorship programs, ensuring all commitments are met and initiatives are delivered successfully.
- Monitor and assess the effectiveness of sponsorships, generating detailed performance reports with actionable insights and recommendations.
- Ensure compliance with legal and contractual requirements, proactively managing risks associated with sponsorship activities.
- Prepare, manage, and monitor sponsorship budgets, ensuring efficient allocation of resources and adherence to financial guidelines. Control sponsorship costs through effective resource management, regularly reviewing expenditures to identify savings and optimize the budget.
- Guide business-led marketing activations, developing activation strategies and toolkits to deliver a cohesive brand experience across all events.
- Ensure consistent representation of the brand image and key messages across sponsorship properties, considering regional and business-specific requirements.
MINIMUM POSITION QUALIFICATION REQUIREMENTS
Academic & Professional
Education
- Bachelor’s degree Any relevant degree. RQ
- Professional Qualifications CIM AA
- Master’s degree MBA AA
Experience
Total MinimumNo of Years’ Experience Required
Detail Min No of Years Need Type5
- Brand Sponsorships Management 5 RQ
- Brand Activations & Events 4 RQ
- Brand Management 3 RQ
- Team Leadership and People Management 3 RQ
- Sports sponsorship Management 3 AA
- Marketing Agencies Management 3 RQ
- Public Relations and Media Engagement 3 AA
- Strategic Stakeholder Management 2 AA
- Budget Management 4 RQ
Work Hours: 8
Experience in Months: 60
Level of Education: bachelor degree
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