Vacancy title:
Social Media Manager Associate

[Type: FULL_TIME, Industry: Human Services, Category: Media, Communications & Writing]

Jobs at:
Morsan HR Consulting

Deadline of this Job:
Tuesday, July 15 2025

Duty Station:
Kenya | Nairobi | Kenya

Summary
Date Posted: Thursday, July 3 2025, Base Salary: Not Disclosed

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JOB DETAILS:

Our client is seeking a Social Media Manager Associate to support the planning, execution, and day-to-day management of digital content across various social media platforms. The successful candidate will be responsible for ensuring a consistent and engaging brand presence online, monitoring interactions with the audience, and providing meaningful support to the marketing and creative teams. This role is best suited for a detail-oriented, tech-savvy individual who thrives in a fast-paced digital environment and has a genuine interest in brand storytelling and online engagement.

Key Responsibilities

Content Scheduling & Publishing:

• Manage the daily posting of approved content across all brand social media platforms (Instagram, Facebook, TikTok, X), using tools like Meta Business Suite, Later, or Buffer.

Content Calendar Management:

• Develop and maintain a monthly content calendar in coordination with marketing campaigns, product launches, seasonal events, and promotions to ensure timely and aligned communication.

Community Engagement:

• Actively monitor, respond to, and engage with followers’ comments, messages, mentions, and tags across all platforms, in a tone that aligns with the brand’s identity.

Trend Research & Insights:

• Conduct ongoing research on digital trends, platform algorithm updates, emerging hashtags, and relevant conversations to identify engagement opportunities.

Performance Tracking & Reporting:

• Track key performance metrics (engagement, reach, impressions, follower growth, saves, shares, etc.) and compile weekly reports with actionable insights and recommendations.

Collaboration with Creative Teams:

• Liaise with graphic designers, videographers, and content creators to ensure that all visual and written content is brand-aligned, optimized for each platform, and ready for publishing.
• Caption Writing & Proofing: Write, edit, and proofread captions to ensure they are grammatically correct, compelling, and consistent with the brand tone and style guide.
• Customer Feedback Escalation: Identify and escalate online customer concerns, complaints, or inquiries to the appropriate internal departments for swift resolution, ensuring proper tracking and closure.
• Campaign Execution Support: Provide logistical and administrative support in the execution of digital marketing campaigns, influencer collaborations, giveaways, and sponsored promotions.
• Asset Management: -Maintain an organized archive of all digital content including approved visuals, videos, user-generated content, and campaign assets for easy access and reference.
• Platform Optimization:- Ensure all posted content adheres to platform-specific requirements including video ratios, caption length, thumbnail placement, hashtags, and tagging for maximum visibility.
• Quality Assurance:-Conduct regular reviews of live content and competitor pages to ensure quality standards are maintained and that the brand remains relevant and competitive.
• Cross-Functional Communication:- Work closely with the marketing, customer service, and product teams to stay informed of business priorities and ensure social media communication is aligned with overall objectives.

Qualifications and Experience

• Bachelor’s degree in Marketing, Communication, Media Studies, Public Relations, or a related field from a recognized institution.
• Minimum of 2 years’ experience in social media coordination, digital marketing, or content support.
• Strong command of platforms including Instagram, Facebook, TikTok, X (formerly Twitter), and LinkedIn.
• Proficient in tools such as Meta Business Suite, Canva, CapCut, InShot, or similar design and editing software.
• Excellent writing and grammar skills in English (fluency in Kiswahili is an added advantage).
• Knowledge of digital culture, trends, hashtags, and audience behaviors.
• Comfortable interpreting analytics and performance metrics to inform digital strategy.
• Strong organizational skills and the ability to manage multiple priorities and deadlines.
• Certifications in digital marketing or social media (e.g., Facebook Blueprint, Hootsuite, Google Digital Garage) are an added advantage.

Work Hours: 8

Experience in Months: 24

Level of Education: bachelor degree

Job application procedure

Interested and qualified? Go to Morsan HR Consulting on morsanhr.co.ke to apply

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