Background information about the job or company (e.g., role context, company overview)

Victory Farms is a tilapia fish farm established in 2015. VF is located on the Kenyan side of Lake Victoria and has distribution capacity throughout Kenya. The Company is rapidly expanding its farm operation, fish processing, and sales & marketing capabilities. By the end of 2017, VF is on track to be the largest aquaculture farm in East Africa. VF is em...

Responsibilities or duties

• Lead the creative process for all brand and marketing materials, including digital, print, and social media assets.
• Develop and maintain brand guidelines, ensuring consistency across all marketing channels.
• Work within the marketing team to conceptualize and execute innovative campaigns that resonate with target audiences.
• Create visually appealing and on-brand graphics, layouts, and designs for websites, social media, email marketing, print collateral, and more.
• Initiate all stages of design, from concept to production, ensuring high-quality results that meet project goals.
• Manage any outside designers, providing guidance, feedback, and support to enhance team creativity and performance.
• Social Media Management: Ensure brand consistency in all social media communications and marketing initiatives.
• Monitor brand performance and ensure that all creative assets are aligned with the company’s mission, vision, and values.
• Ensure customer feedback is up to data/timely
• Stay updated on industry trends, emerging technologies, and competitive landscapes to keep the brand’s design strategies fresh and relevant.
• Propose new and innovative design solutions to enhance brand visibility and customer engagement.
• Oversee multiple design projects simultaneously, ensuring deadlines are met and objectives are achieved.
• Work with the relevant teams to prioritize projects based on business needs and goals

Qualifications or requirements (e.g., education, skills)

• Diploma/Bachelor’s degree in Graphic Design, Visual Arts, Marketing, Communications, or related field from a recognized institution
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro), Canva Pro
• Expertise in social media platforms (Instagram, TikTok, Facebook, LinkedIn, X) with analytics tools like Google Analytics, Meta Business Suite, and Hootsuite.
• Strong understanding of Kenyan digital trends multilingual content, and culturally resonant visuals.
• Expertise in social media platforms (Instagram, TikTok, Facebook, LinkedIn, X) with analytics tools like Google Analytics, and Meta Business Suite.
• Project management, trend awareness, customer feedback integration.
• Local market knowledge (youth culture, events, regulations).

Experience needed

Minimum 3+ years in graphic design and social media management

• Lead the creative process for all brand and marketing materials, including digital, print, and social media assets.
• Develop and maintain brand guidelines, ensuring consistency across all marketing channels.
• Work within the marketing team to conceptualize and execute innovative campaigns that resonate with target audiences.
• Create visually appealing and on-brand graphics, layouts, and designs for websites, social media, email marketing, print collateral, and more.
• Initiate all stages of design, from concept to production, ensuring high-quality results that meet project goals.
• Manage any outside designers, providing guidance, feedback, and support to enhance team creativity and performance.
• Social Media Management: Ensure brand consistency in all social media communications and marketing initiatives.
• Monitor brand performance and ensure that all creative assets are aligned with the company’s mission, vision, and values.
• Ensure customer feedback is up to data/timely
• Stay updated on industry trends, emerging technologies, and competitive landscapes to keep the brand’s design strategies fresh and relevant.
• Propose new and innovative design solutions to enhance brand visibility and customer engagement.
• Oversee multiple design projects simultaneously, ensuring deadlines are met and objectives are achieved.
• Work with the relevant teams to prioritize projects based on business needs and goals

• Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro)
• Canva Pro
• Social media platforms (Instagram, TikTok, Facebook, LinkedIn, X)
• Google Analytics
• Meta Business Suite
• Hootsuite
• Project management
• Trend awareness
• Customer feedback integration
• Local market knowledge (youth culture, events, regulations)

• Diploma/Bachelor’s degree in Graphic Design, Visual Arts, Marketing, Communications, or related field from a recognized institution