About the job

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a marketing agency with over 20 years of experience building and maintaining WordPress websites for salons, spas, and medspas. The agency specializes in custom WordPress development, website maintenance, and digital solutions for businesses in the beauty and wellness industries.

Role Overview

This individual will manage multiple projects, troubleshoot technical issues, collaborate with project managers and clients, and contribute to a team-oriented development environment.

Location

Fully Remote (Work from Home) | Monday – Thursday, 8:00 AM – 6:00 PM CST | Four-Day Workweek

Key Responsibilities

WordPress Development & Custom Themes

• Develop and maintain custom WordPress websites using PHP and the agency's existing theme library.
• Build websites and landing pages using Tailwind CSS on current themes.
• Work with Sass, Gulp, Twig, and Foundation on older websites.
• Write and maintain HTML5, CSS, and JavaScript for website development.
• Implement website functionality using ACF Pro and Gravity Forms.
• Ensure website functionality and compatibility across browsers and devices.

Website Maintenance & Technical Support

• Troubleshoot and resolve bugs and technical issues on existing client websites.
• Respond to website support tickets and implement requested fixes.
• Install and configure third-party integrations and website widgets.
• Maintain and update WordPress websites to support client needs.

Technical SEO & Analytics

• Implement technical SEO elements, including schema markup, FAQs, metadata, and redirects.
• Optimize website speed and performance.
• Configure Google Analytics 4 (GA4) and Google Tag Manager.
• Support technical website improvements related to search visibility and performance.

HTML Email Development

• Code HTML emails for client marketing campaigns.
• Develop email templates compatible with platforms such as Mailchimp, Zenoti, Phorest, and SalonBiz.

Design Collaboration & Project Planning

• Translate Figma design comps and wireframes into functional WordPress websites.
• Review design comps to ensure approved designs can be implemented.
• Develop sitemaps and provide build estimates for new website projects.
• Collaborate with project managers and clients to explain technical requirements and development considerations.
• Participate in creative and project meetings.
• Provide WordPress CMS training to clients.

AI-Assisted Development & Workflow Optimization

• Use AI coding tools such as Cursor, GitHub Copilot, or Claude Code to accelerate development.
• Leverage AI tools to troubleshoot technical issues and automate repetitive development tasks.
• Independently identify opportunities to use AI to improve development workflows.
• Apply AI-assisted solutions to improve development quality, efficiency, and productivity.

Project Management & Collaboration

• Manage multiple website development projects and deadlines using ClickUp.
• Provide accurate time estimates for development tasks and project requirements.
• Work independently while collaborating with project managers, clients, and internal team members.
• Maintain an organized approach to development tasks, support requests, and project deadlines.

Qualifications

Experience

• 2–5 years of professional web development experience.
• Experience developing custom WordPress themes using PHP.
• Experience working with Tailwind CSS, HTML5, CSS, and JavaScript.
• Experience using ACF Pro and Gravity Forms in WordPress development.
• Experience working with Sass, Gulp, Twig, and Foundation.
• Experience implementing technical SEO elements and configuring website analytics.
• Experience coding HTML emails for marketing platforms.
• Experience integrating third-party tools and widgets into websites.
• Experience translating Figma design comps and wireframes into functional websites.
• Hands-on experience using AI coding tools to support development, troubleshooting, and workflow efficiency.

Skills

• Strong proficiency in PHP for custom WordPress theme development.
• Ability to develop and maintain WordPress websites using an existing custom theme library rather than off-the-shelf templates.
• Proficiency in Tailwind CSS, Sass, Gulp, Twig, Foundation, HTML5, CSS, and JavaScript.
• Ability to implement custom WordPress functionality using ACF Pro and Gravity Forms.
• Understanding of technical SEO, including schema markup, metadata, redirects, FAQs, and website speed optimization.
• Ability to configure and work with GA4 and Google Tag Manager.
• Experience developing HTML emails for platforms such as Mailchimp, Zenoti, Phorest, and SalonBiz.
• Ability to install and troubleshoot third-party website integrations and widgets.
• Ability to work from Figma designs and wireframes, with experience using Adobe Creative Suite.
• Understanding of browser and device compatibility considerations.
• Ability to use Cursor, GitHub Copilot, Claude Code, or similar AI coding tools to improve development efficiency.
• Ability to independently identify AI-assisted solutions for development challenges.
• Strong organizational skills and ability to manage multiple projects and deadlines using ClickUp.
• Ability to provide accurate development estimates and explain technical concepts to project managers and clients.
• Strong attention to detail, creativity, motivation, and ability to work independently.
• Collaborative, easy-going approach to teamwork and problem-solving.

Preferred Experience & Skills

• Previous experience working in an agency environment.
• Strong visual design judgment.
• Experience building AI-powered integrations, automations, or functionality into WordPress websites.

Opportunity

The Web Developer (WordPress) will have the opportunity to join an established marketing agency specializing in custom WordPress websites for salons, spas, and medspas.

• Develop and maintain custom WordPress websites using PHP and the agency's existing theme library.
• Build websites and landing pages using Tailwind CSS on current themes.
• Work with Sass, Gulp, Twig, and Foundation on older websites.
• Write and maintain HTML5, CSS, and JavaScript for website development.
• Implement website functionality using ACF Pro and Gravity Forms.
• Ensure website functionality and compatibility across browsers and devices.
• Troubleshoot and resolve bugs and technical issues on existing client websites.
• Respond to website support tickets and implement requested fixes.
• Install and configure third-party integrations and website widgets.
• Maintain and update WordPress websites to support client needs.
• Implement technical SEO elements, including schema markup, FAQs, metadata, and redirects.
• Optimize website speed and performance.
• Configure Google Analytics 4 (GA4) and Google Tag Manager.
• Support technical website improvements related to search visibility and performance.
• Code HTML emails for client marketing campaigns.
• Develop email templates compatible with platforms such as Mailchimp, Zenoti, Phorest, and SalonBiz.
• Translate Figma design comps and wireframes into functional WordPress websites.
• Review design comps to ensure approved designs can be implemented.
• Develop sitemaps and provide build estimates for new website projects.
• Collaborate with project managers and clients to explain technical requirements and development considerations.
• Participate in creative and project meetings.
• Provide WordPress CMS training to clients.
• Use AI coding tools such as Cursor, GitHub Copilot, or Claude Code to accelerate development.
• Leverage AI tools to troubleshoot technical issues and automate repetitive development tasks.
• Independently identify opportunities to use AI to improve development workflows.
• Apply AI-assisted solutions to improve development quality, efficiency, and productivity.
• Manage multiple website development projects and deadlines using ClickUp.
• Provide accurate time estimates for development tasks and project requirements.
• Work independently while collaborating with project managers, clients, and internal team members.
• Maintain an organized approach to development tasks, support requests, and project deadlines.

• Strong proficiency in PHP for custom WordPress theme development.
• Proficiency in Tailwind CSS, Sass, Gulp, Twig, Foundation, HTML5, CSS, and JavaScript.
• Ability to implement custom WordPress functionality using ACF Pro and Gravity Forms.
• Understanding of technical SEO, including schema markup, metadata, redirects, FAQs, and website speed optimization.
• Ability to configure and work with GA4 and Google Tag Manager.
• Experience developing HTML emails for platforms such as Mailchimp, Zenoti, Phorest, and SalonBiz.
• Ability to install and troubleshoot third-party website integrations and widgets.
• Ability to work from Figma designs and wireframes, with experience using Adobe Creative Suite.
• Understanding of browser and device compatibility considerations.
• Ability to use Cursor, GitHub Copilot, Claude Code, or similar AI coding tools to improve development efficiency.
• Ability to independently identify AI-assisted solutions for development challenges.
• Strong organizational skills and ability to manage multiple projects and deadlines using ClickUp.
• Ability to provide accurate development estimates and explain technical concepts to project managers and clients.
• Strong attention to detail, creativity, motivation, and ability to work independently.
• Collaborative, easy-going approach to teamwork and problem-solving.

• 2–5 years of professional web development experience.
• Experience developing custom WordPress themes using PHP.
• Experience working with Tailwind CSS, HTML5, CSS, and JavaScript.
• Experience using ACF Pro and Gravity Forms in WordPress development.
• Experience working with Sass, Gulp, Twig, and Foundation.
• Experience implementing technical SEO elements and configuring website analytics.
• Experience coding HTML emails for marketing platforms.
• Experience integrating third-party tools and widgets into websites.
• Experience translating Figma design comps and wireframes into functional websites.
• Hands-on experience using AI coding tools to support development, troubleshooting, and workflow efficiency.
• Previous experience working in an agency environment is preferred.
• Experience building AI-powered integrations, automations, or functionality into WordPress websites is preferred.