Area Sales Manager
2025-10-15T06:45:18+00:00
Wasoko
https://cdn.greatkenyanjobs.com/jsjobsdata/data/employer/comp_9180/logo/wasoko.png
https://wasoko.com/
FULL_TIME
Kenya
Nairobi
00100
Kenya
Transportation, Distribution, and Logistics
Sales & Retail
2025-10-17T17:00:00+00:00
Kenya
8
Job Opportunity: Area Sales Manager – Nairobi West
Location: Nairobi, Kenya
Contract Duration: Open-ended Contract
Working Hours: Full-time (Monday to Saturday)
Reports To: Head of Sales and Credit
About Wasoko:
Wasoko is transforming communities across Africa by revolutionizing access to essential goods and services. By connecting small shops to the digital economy, we fix inefficient supply chains and provide services previously unavailable to informal businesses. Wasoko aims to provide everything a retailer needs, no wholesalers or banks necessary. We’re looking to grow our team with highly talented and motivated employees.
Role Overview:
We are looking for a proactive and results-oriented Area Sales Manager, to lead and manage sales activities across our assigned hub. The successful candidate will be responsible for leading and managing all field sales operations across the Nairobi West region. This includes supervising Team
Leaders and their Account Managers, driving customer acquisition, activation, and retention, and ensuring that sales and operational standards are consistently achieved.
Key Responsibilities:
1. Sales & Growth Performance
● Own and drive all key performance metrics
● Analyze daily and weekly sales KPIs to identify trends, gaps, and growth opportunities
● Implement sales strategies to achieve monthly and quarterly growth targets
● Ensure high visit efficiency and conversion
2. Team Leadership & Management
● Manage, support and coach the sales team
● Conduct structured weekly reviews
● Ensure team compliance
3. Operational Excellence
● Oversee daily field operations
● Coordinate closely with various teams to address regional challenges and
optimize turnaround times
● Identify and resolve field bottlenecks
4. Data & Reporting
● Use dashboards and CRM data to monitor performance
● Prepare weekly and monthly reports
● Ensure accurate CRM reporting for visits, orders, and customer engagement metrics.
5. Market Intelligence:
● Monitor competitor activity, pricing, and promotions
● Provide actionable insights to improve market share and customer retention
● Recommend localized campaigns and promotional initiatives to strengthen performance
Qualifications & Experience:
● Bachelor’s degree in Business, Sales, Marketing, or a related field
● 5+ years of experience in FMCG, B2B distribution, or field sales management
● Proven success managing teams across multiple clusters or territories
● Strong analytical and leadership capabilities
● Proficiency in CRM tools, Excel, and reporting systems
Key Competencies:
● Leadership and team development
● Data-driven, execution-focused mindset
● Strong communication and interpersonal skills
● High ownership and accountability for results
● Agility and problem-solving under pressure
To Apply:
Please send your updated CV and a brief cover letter to: hr.kenya@wasoko.com with the subject line: Area Sales Manager-Nairobi West by 17th October, 5:00 PM
1. Sales & Growth Performance ● Own and drive all key performance metrics ● Analyze daily and weekly sales KPIs to identify trends, gaps, and growth opportunities ● Implement sales strategies to achieve monthly and quarterly growth targets ● Ensure high visit efficiency and conversion 2. Team Leadership & Management ● Manage, support and coach the sales team ● Conduct structured weekly reviews ● Ensure team compliance 3. Operational Excellence ● Oversee daily field operations ● Coordinate closely with various teams to address regional challenges and optimize turnaround times ● Identify and resolve field bottlenecks 4. Data & Reporting ● Use dashboards and CRM data to monitor performance ● Prepare weekly and monthly reports ● Ensure accurate CRM reporting for visits, orders, and customer engagement metrics. 5. Market Intelligence: ● Monitor competitor activity, pricing, and promotions ● Provide actionable insights to improve market share and customer retention ● Recommend localized campaigns and promotional initiatives to strengthen performance
● Leadership and team development ● Data-driven, execution-focused mindset ● Strong communication and interpersonal skills ● High ownership and accountability for results ● Agility and problem-solving under pressure
● Bachelor’s degree in Business, Sales, Marketing, or a related field ● 5+ years of experience in FMCG, B2B distribution, or field sales management ● Proven success managing teams across multiple clusters or territories ● Strong analytical and leadership capabilities ● Proficiency in CRM tools, Excel, and reporting systems Key Competencies:
JOB-68ef42fe35117
Vacancy title:
Area Sales Manager
[Type: FULL_TIME, Industry: Transportation, Distribution, and Logistics, Category: Sales & Retail]
Jobs at:
Wasoko
Deadline of this Job:
Friday, October 17 2025
Duty Station:
Kenya | Nairobi | Kenya
Summary
Date Posted: Wednesday, October 15 2025, Base Salary: Not Disclosed
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JOB DETAILS:
Job Opportunity: Area Sales Manager – Nairobi West
Location: Nairobi, Kenya
Contract Duration: Open-ended Contract
Working Hours: Full-time (Monday to Saturday)
Reports To: Head of Sales and Credit
About Wasoko:
Wasoko is transforming communities across Africa by revolutionizing access to essential goods and services. By connecting small shops to the digital economy, we fix inefficient supply chains and provide services previously unavailable to informal businesses. Wasoko aims to provide everything a retailer needs, no wholesalers or banks necessary. We’re looking to grow our team with highly talented and motivated employees.
Role Overview:
We are looking for a proactive and results-oriented Area Sales Manager, to lead and manage sales activities across our assigned hub. The successful candidate will be responsible for leading and managing all field sales operations across the Nairobi West region. This includes supervising Team
Leaders and their Account Managers, driving customer acquisition, activation, and retention, and ensuring that sales and operational standards are consistently achieved.
Key Responsibilities:
1. Sales & Growth Performance
● Own and drive all key performance metrics
● Analyze daily and weekly sales KPIs to identify trends, gaps, and growth opportunities
● Implement sales strategies to achieve monthly and quarterly growth targets
● Ensure high visit efficiency and conversion
2. Team Leadership & Management
● Manage, support and coach the sales team
● Conduct structured weekly reviews
● Ensure team compliance
3. Operational Excellence
● Oversee daily field operations
● Coordinate closely with various teams to address regional challenges and
optimize turnaround times
● Identify and resolve field bottlenecks
4. Data & Reporting
● Use dashboards and CRM data to monitor performance
● Prepare weekly and monthly reports
● Ensure accurate CRM reporting for visits, orders, and customer engagement metrics.
5. Market Intelligence:
● Monitor competitor activity, pricing, and promotions
● Provide actionable insights to improve market share and customer retention
● Recommend localized campaigns and promotional initiatives to strengthen performance
Qualifications & Experience:
● Bachelor’s degree in Business, Sales, Marketing, or a related field
● 5+ years of experience in FMCG, B2B distribution, or field sales management
● Proven success managing teams across multiple clusters or territories
● Strong analytical and leadership capabilities
● Proficiency in CRM tools, Excel, and reporting systems
Key Competencies:
● Leadership and team development
● Data-driven, execution-focused mindset
● Strong communication and interpersonal skills
● High ownership and accountability for results
● Agility and problem-solving under pressure
To Apply:
Please send your updated CV and a brief cover letter to: hr.kenya@wasoko.com with the subject line: Area Sales Manager-Nairobi West by 17th October, 5:00 PM
Work Hours: 8
Experience in Months: 36
Level of Education: bachelor degree
Job application procedure
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