Background information about the job or company (e.g., role context, company overview)

CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.

Responsibilities or duties

The role involves developing and managing customer relationships with farmers, agro-dealers, distributors, and livestock producers, executing Route-to-Market (RTM) strategies, growing territory sales, supporting collections, and achieving set sales targets.

Qualifications or requirements (e.g., education, skills)

Ideal candidates should have 2–4 years of experience in animal feeds or agricultural inputs sales, strong field sales capabilities, and a passion for serving the agricultural sector.

Experience needed

2–4 years of experience in animal feeds or agricultural inputs sales.

Any other provided details (e.g., benefits, work environment, team info, or additional notes)

We are seeking results-driven Animal Feeds Field Sales Representatives to drive sales growth across Kiambu, Nairobi Outskirts, Thika, and Murang’a.

• Developing and managing customer relationships with farmers, agro-dealers, distributors, and livestock producers
• Executing Route-to-Market (RTM) strategies
• Growing territory sales
• Supporting collections
• Achieving set sales targets

• Strong field sales capabilities
• Ability to manage territories
• Ability to manage secondary sales
• Ability to manage collections

• Diploma in Sales & Marketing, Business Administration, Agriculture, or related field
• 2–4 years’ experience in field sales within animal feeds or agricultural inputs
• Strong animal feeds sales background is mandatory
• Proven experience in field sales / Route-to-Market (RTM) execution
• Experience working with farmers, agro-dealers, distributors, or livestock value chains
• Demonstrated ability to achieve and exceed sales targets
• Willingness to operate extensively in field-based environments
• Valid driving license will be an added advantage