The Coca-Cola Company, which is headquartered in Atlanta, Georgia, is an American multinational beverage corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups.

Key Purpose Statement

The primary role of the Area Sales Manager is to deliver Volume and Revenue growth in all channels and to grow customer base and manage accounts and sales through their sales people.

Key Duties & Responsibilities

• Maximizes allocation of resources in area
• Manages and measures sales targets daily and takes corrective action with team
• Coach and Lead the Account Development Team.
• Trade and Outlet Execution
• Outlet Development
• Drive Sales and Market share growth
• Partner with Account Developers and Customers to develop and execute a customer specific business plan
• Monitor competitive activities and align strategy to counter Competition
• Ensure compliance to Quality Standards and Manage Trade Replacements
• Implement promotional plans as per the Account Plans whilst ensuring promotional Compliance.
• Report promotional deviances with Store Owners or managers
• Ensure the execution and Implementation of Picture of Success by outlet is being done by the Account Developers

Skills, Experience & Education

Experience

• A minimum of 5 years previous sales experience or equivalent FMCG experience.
• A minimum of 1 years’ experience managing teams

Education

• Minimum of a bachelor’s degree in commerce or any other business-related course

• Maximizes allocation of resources in area
• Manages and measures sales targets daily and takes corrective action with team
• Coach and Lead the Account Development Team.
• Trade and Outlet Execution
• Outlet Development
• Drive Sales and Market share growth
• Partner with Account Developers and Customers to develop and execute a customer specific business plan
• Monitor competitive activities and align strategy to counter Competition
• Ensure compliance to Quality Standards and Manage Trade Replacements
• Implement promotional plans as per the Account Plans whilst ensuring promotional Compliance.
• Report promotional deviances with Store Owners or managers
• Ensure the execution and Implementation of Picture of Success by outlet is being done by the Account Developers

• Sales experience
• Team management
• Coaching
• Business planning
• Competitive analysis
• Promotional planning and execution
• Quality standards compliance

• Bachelor's degree in commerce or any other business-related course