Job Summary

As Area Sales Representative for the Mombasa region, you will drive sales and brand visibility for home appliances and consumer electronics across a defined territory. You will manage a network of retail outlets, offline distributors, and key accounts — achieving volume and revenue targets, executing trade campaigns, training retail staff, ensuring product visibility, and reporting market intelligence to the Head of Sales. This is a high-autonomy, field-first role for a self-driven sales professional who thrives on the road.

Key Responsibilities

Territory Sales & Business Development

• Identify, onboard, and manage new retail partners, distributors, and key accounts in the territory
• Achieve monthly, quarterly, and annual sales volume and revenue targets for the company’s products
• Execute trade promotions, product launches, and seasonal campaigns

Retailer & Outlet Management

• Conduct regular visits to retailers — check stock levels, display quality, and demo unit functionality
• Train retail sales staff on the company’s product features, benefits, and objection handling
• Resolve retailer and customer complaints promptly; escalate complex issues to Head of Sales

Merchandising & Brand Visibility

• Ensure all products are displayed per the company’s visual merchandising standards
• Install and maintain POS materials (posters, shelf talkers, banners) in high-traffic outlet areas
• Report and coordinate correction of damaged or non-compliant displays

Reporting & Market Intelligence

• Submit daily/weekly sales reports, visit logs, and expense reports via CRM and MS Office
• Monitor competitor pricing, promotions, and new product launches — provide weekly updates
• Track consumer buying patterns, fast-moving and slow-moving SKUs across the territory

Collections & Administrative Compliance

• Collect payments from credit-approved retailers per agreed terms; reconcile cheques and MPESA
• Maintain accurate records of orders, deliveries, returns, and claims
• Comply with company sales policies, pricing guidelines, and code of conduct

Qualifications & Experience

Education

• Diploma or Bachelor’s degree in Business Administration, Marketing, Sales, or related field

Experience

• Minimum 2–4 years of proven field sales experience in home appliances, consumer electronics, or FMCG
• Valid driving licence and familiarity with the region

Required Skills & Competencies

Technical Skills

• Proficient in CRM software, MS Excel, and mobile sales applications

Soft Skills

• Strong verbal communication, negotiation, and relationship-building skills
• Able to work independently in the field with minimal supervision

Preferred Industry Experience

• Existing retailer or distributor network in electronics or appliances in Mombasa
• Experience using route-to-market (RTM) or distributor management systems
• Knowledge of local languages spoken in the territory

• Identify, onboard, and manage new retail partners, distributors, and key accounts in the territory
• Achieve monthly, quarterly, and annual sales volume and revenue targets for the company’s products
• Execute trade promotions, product launches, and seasonal campaigns
• Conduct regular visits to retailers — check stock levels, display quality, and demo unit functionality
• Train retail sales staff on the company’s product features, benefits, and objection handling
• Resolve retailer and customer complaints promptly; escalate complex issues to Head of Sales
• Ensure all products are displayed per the company’s visual merchandising standards
• Install and maintain POS materials (posters, shelf talkers, banners) in high-traffic outlet areas
• Report and coordinate correction of damaged or non-compliant displays
• Submit daily/weekly sales reports, visit logs, and expense reports via CRM and MS Office
• Monitor competitor pricing, promotions, and new product launches — provide weekly updates
• Track consumer buying patterns, fast-moving and slow-moving SKUs across the territory
• Collect payments from credit-approved retailers per agreed terms; reconcile cheques and MPESA
• Maintain accurate records of orders, deliveries, returns, and claims
• Comply with company sales policies, pricing guidelines, and code of conduct

• Proficient in CRM software, MS Excel, and mobile sales applications
• Strong verbal communication, negotiation, and relationship-building skills
• Able to work independently in the field with minimal supervision
• Existing retailer or distributor network in electronics or appliances in Mombasa
• Experience using route-to-market (RTM) or distributor management systems
• Knowledge of local languages spoken in the territory

• Diploma or Bachelor’s degree in Business Administration, Marketing, Sales, or related field
• Minimum 2–4 years of proven field sales experience in home appliances, consumer electronics, or FMCG
• Valid driving licence and familiarity with the region