Background information about the job or company (e.g., role context, company overview)

Agro-Chemical and Food Company Limited (ACFC) was established in 1978 to produce power alcohol from sugarcane molasses. This was to be blended with petrol to make gasohol as a national strategy for reducing foreign exchange used to purchase petroleum oil. This programme did not succeed due to non-cooperation of oil companies and the company, through research...

Responsibilities or duties

Sales

• Coordinate the development of company sales and distribution strategies in liaison with the Sales and Marketing Manager.
• Coordinate the development and communication of sales targets.
• Spearhead maintenance of up-to-date sales system to facilitate selling such as sales ledger; logbooks, dispatch stocks availability and sales reconciliations.
• Facilitate the preparation, maintenance and submission of monthly sales performance against targets.
• Ensure one-to-one relationships with potential and existing customers.
• Take leads generated from the marketing and qualifying the level of potential.
• Maintain records on sales calls, opportunities, closed sales, and customers.
• Ensure compilation and review of company-wide sales reports on regular basis.
• Coordinate preparations and delivery of sales proposals.
• Ascertain the provision of after sales technical support.
• Liaise with internal departments such as Production, Finance, and Supply chain as regards Sales Order Processing.
• Maintain customer satisfaction and product/service profitability through customer communication, customer improvement activities, customer service; and
• Coordinate internal and external product and service-related activities such as sales contracts, customer requirements, product development, production, fulfilment and delivery, accounting, and customer service.

Marketing

• Ensure awareness creation of company products and services in the marketplace.
• Coordinate preparation of appropriate messages and maximizing message effectiveness through media selection and application.
• Coordinate promotional campaigns, trade shows and conferences.
• Conduct necessary market and customer research.
• Coordinate the publicity and promotion of ACFC products.
• Ensure creation and selection of content used in advertising, promoting, and online materials.
• Domesticate and implement market research findings and use of lead and customer databases;
• Coordinate activities between departments involved in designing, testing, producing, marketing, selling, delivering, and supporting a product or service over its life span;
• Maintain customer satisfaction and product/service profitability through customer communication, customer improvement activities, customer service; and
• Coordinate internal and external product and service-related activities such as sales contracts, customer requirements, product development, production, fulfilment and delivery, accounting, and customer service.

Nairobi liaison office

• Oversee all sales and marketing activities in the Nairobi Office;
• Liaise with relevant stakeholder officials on matters relating to sales of ACFC products;
• Provide assistance to ACFC’s customers through relevant stakeholders;
• Oversee all staff and their activities in the Nairobi Office;
• Marketing plan and advertise, promote, conduct research and ensure that ACFC products meet market standards;
• Prepare monthly and ad-hoc reporting on the Sales and Marketing function and take responsibility for the Sales and Marketing function and budgetary control for the Nairobi office;
• Maintain direct contact with the company stakeholders, leaders, and the public at large for understanding and goodwill, confidence building and public opinion influencing at Nairobi office;
• Co-ordinate corporate events at Nairobi office;
• Coordinate all external visits to Nairobi office;
• Provide relevant and accurate Sales & Marketing information on ACFC products and services to external parties and for strategy formulation; and
• Manage and coordinate sales, marketing, advertising, public relations and promotional activities within Nairobi.

Qualifications or requirements (e.g., education, skills)

Person Specification

For appointment to this grade, an officer must have:

• Minimum eight (8) years’ work experience in a marketing field three of which should be in supervisory level in public or private sector;
• Masters degree in any of the following disciplines: - Chemistry, Food Science and Technology, Chemical Engineering, Commerce (Marketing option), Marketing or equivalent qualification from a recognized institution;
• Bachelors degree in any of the following disciplines: - Chemistry, Food Science and Technology, Chemical Engineering, Commerce (Marketing option), Marketing or equivalent qualification from a recognized institution;
• Bachelors degree in any of the social sciences plus a Postgraduate Diploma in Marketing;
• Management Course lasting not less than four (4) weeks from a recognized institution;
• Registration and membership to a relevant professional body;
• Proficiency in computer applications;
• Valid driving licence; and
• Fulfilled the requirements of Chapter Six (6) of the Constitution.

Experience needed

Minimum eight (8) years’ work experience in a marketing field three of which should be in supervisory level in public or private sector.

Any other provided details (e.g., benefits, work environment, team info, or additional notes)

ACFC is an equal opportunity employer. Females and Persons With Disability are encouraged to apply.

• Coordinate the development of company sales and distribution strategies in liaison with the Sales and Marketing Manager.
• Coordinate the development and communication of sales targets.
• Spearhead maintenance of up-to-date sales system to facilitate selling such as sales ledger; logbooks, dispatch stocks availability and sales reconciliations.
• Facilitate the preparation, maintenance and submission of monthly sales performance against targets.
• Ensure one-to-one relationships with potential and existing customers.
• Take leads generated from the marketing and qualifying the level of potential.
• Maintain records on sales calls, opportunities, closed sales, and customers.
• Ensure compilation and review of company-wide sales reports on regular basis.
• Coordinate preparations and delivery of sales proposals.
• Ascertain the provision of after sales technical support.
• Liaise with internal departments such as Production, Finance, and Supply chain as regards Sales Order Processing.
• Maintain customer satisfaction and product/service profitability through customer communication, customer improvement activities, customer service; and
• Coordinate internal and external product and service-related activities such as sales contracts, customer requirements, product development, production, fulfilment and delivery, accounting, and customer service.
• Ensure awareness creation of company products and services in the marketplace.
• Coordinate preparation of appropriate messages and maximizing message effectiveness through media selection and application.
• Coordinate promotional campaigns, trade shows and conferences.
• Conduct necessary market and customer research.
• Coordinate the publicity and promotion of ACFC products.
• Ensure creation and selection of content used in advertising, promoting, and online materials.
• Domesticate and implement market research findings and use of lead and customer databases;
• Coordinate activities between departments involved in designing, testing, producing, marketing, selling, delivering, and supporting a product or service over its life span;
• Maintain customer satisfaction and product/service profitability through customer communication, customer improvement activities, customer service; and
• Coordinate internal and external product and service-related activities such as sales contracts, customer requirements, product development, production, fulfilment and delivery, accounting, and customer service.
• Oversee all sales and marketing activities in the Nairobi Office;
• Liaise with relevant stakeholder officials on matters relating to sales of ACFC products;
• Provide assistance to ACFC’s customers through relevant stakeholders;
• Oversee all staff and their activities in the Nairobi Office;
• Marketing plan and advertise, promote, conduct research and ensure that ACFC products meet market standards;
• Prepare monthly and ad-hoc reporting on the Sales and Marketing function and take responsibility for the Sales and Marketing function and budgetary control for the Nairobi office;
• Maintain direct contact with the company stakeholders, leaders, and the public at large for understanding and goodwill, confidence building and public opinion influencing at Nairobi office;
• Co-ordinate corporate events at Nairobi office;
• Coordinate all external visits to Nairobi office;
• Provide relevant and accurate Sales & Marketing information on ACFC products and services to external parties and for strategy formulation; and
• Manage and coordinate sales, marketing, advertising, public relations and promotional activities within Nairobi.

• Proficiency in computer applications
• Valid driving licence

• Masters degree in any of the following disciplines: - Chemistry, Food Science and Technology, Chemical Engineering, Commerce (Marketing option), Marketing or equivalent qualification from a recognized institution;
• Bachelors degree in any of the following disciplines: - Chemistry, Food Science and Technology, Chemical Engineering, Commerce (Marketing option), Marketing or equivalent qualification from a recognized institution;
• Bachelors degree in any of the social sciences plus a Postgraduate Diploma in Marketing;
• Management Course lasting not less than four (4) weeks from a recognized institution;
• Registration and membership to a relevant professional body;