Summary
Date Posted: 11th February 2019 , Base Salary: Not Disclosed , Employment Type: Full-Time , Currency: Ksh

JOB DETAILS:
This role is responsible for organizing and executing brand exposure and awareness events while ensuring brand visibility across all mediums to grow listenership.
Responsibilities
• Audience Growth by creating promotional ideas, calendar activity for the year in respect to customer department
• Achieve public high awareness of the content carried on the specific brands platforms
• Develop Creative agency briefs, road shows briefs, content briefs and seeking approvals for development into execution stage.
• Understanding of brand innovation needs and new product development opportunities based on consumer trends in different brand segments and the market environment.
• Led the consumer validation process at all stage gates and deliver to the agreed Innovation calendar for new products.
• Finalized the marketing mix development in dialogue with sales and product teams.
• Growth of brand portfolio through grassroots activities,
• Support advertising division through product and audience profile presentation.
• Updating the business on Product Trends based on world-class standards.
• Research reports and Competitor activity monitoring and responsiveness.
• Managing the Advertising & Promotion/Sales budget for maximum return
• Creating ideas and designs for brand visibility and ensuring placement across all SG mediums;
• Driving and executing moments of truth for audiences to deliver the brand experience
• Sourcing for suitable brand awareness materials, networks and relationships;
• Support the commercial team in sourcing for partnership with events that are relevant to the brand;
• Briefing and following up with the legal department on contractual matters for brand building

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Job application procedure
Apply here for the Brand Executives Job