Brand & Trade Marketing Manager
2026-07-23T10:17:18+00:00
Accor
https://cdn.greatkenyanjobs.com/jsjobsdata/data/employer/comp_8797/logo/Accor.png
https://group.accor.com/en
FULL_TIME
Nairobi
Nairobi
00100
Kenya
Professional Services
Advertising & Marketing, Management, Business Operations, Restaurant & Hospitality, Entertainment & Travel
2026-07-30T17:00:00+00:00
8
Background information about the job or company (e.g., role context, company overview)
Accor S.A. is a French multinational hospitality company that owns, manages and franchises hotels, resorts and vacation properties
Responsibilities or duties
The Marketing Manager will work with the DOSM to understand and align marketing strategies with the overall sales and revenue targets set by the management.
Develop and execute the overall brand strategy and guidelines to ensure consistent brand messaging and visual identity across all touchpoints.
Oversee the creation of compelling brand content along with the Digital team including website copy, marketing collateral, social media content, and advertising materials.
Develop and manage relationships with external agencies including creative, digital, and PR agencies.
Monitor brand performance and KPIs, providing regular reports and recommendations for improvement.
Develop and implement trade marketing strategies along with the Digital Marketing Manager to drive bookings through key distribution channels (e.g., online travel agencies (OTAs), travel agents, corporate partners).
Plan and execute promotional campaigns and partnerships with trade partners to increase visibility and drive sales.
Develop and manage relationships with key trade partners, ensuring effective communication and collaboration.
Create and deliver sales and marketing materials for trade partners, including presentations, brochures, and promotional offers.
Organize and participate in trade shows, workshops, and industry events to promote the resort and build relationships.
Track and analyze the performance of trade marketing activities, providing reports and recommendations for optimization.
Collaborate with the sales team to align marketing efforts with sales targets and strategies.
Working with the DOSM to allocate the Marketing budget effectively across brand building and trade marketing activities
Plan and execute integrated marketing campaigns along with Digital team across various channels (online, offline, social media, email marketing, PR).
Participating in regular meetings with the DOSM and the wider sales and marketing team to discuss progress, challenges, and opportunities.
In the absence of Digital Marketing Manager manage and enhance the resort's online presence, including website content, SEO/SEM strategies, and online reputation management.
Providing marketing input on pricing strategies to ensure they are competitive and aligned with the brand image.
Track and analyze the performance of all marketing activities, providing regular reports and insights.
Stay updated on the latest marketing trends and technologies and recommend innovative approaches.
Work closely with the operations team to ensure a seamless guest experience that aligns with the brand promise
Work closely with the DOSM and carry out tasks assigned to him other than the above.
Collaborating to ensure the overall guest experience aligns with the brand promise and drives positive word-of-mouth and repeat business
Qualifications or requirements (e.g., education, skills)
Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or a related field
Strong understanding of branding principles, trade marketing, and digital marketing strategies.
Experience in managing agencies (creative, digital, PR) and coordinating integrated campaigns
Ability to work well under pressure in a fast paced environment
Ability to work cohesively and collectively as part of a team
Excellent planning & Organizational skills
Experience needed
4 years previous experience in a similar role
Previous experience in a 5 star or Premium hotel in a similar position
Any other provided details (e.g., benefits, work environment, team info, or additional notes)
Employee benefit card offering discounted rates in Accor worldwide.
Learning programs through our Academies.
Opportunity to develop your talent and grow within your property and across the world!
Ability to make a difference through our Corporate Social Responsibility activities.
Be part of creating the historic story of rehabilitating and releasing the rare Mountain Bongo that was heading toward extinction.
Working with a hotel rich in history and known for exemplary services while growing your career.
Work and learn in a magical luxury property.
* Develop and execute the overall brand strategy and guidelines to ensure consistent brand messaging and visual identity across all touchpoints. * Oversee the creation of compelling brand content along with the Digital team including website copy, marketing collateral, social media content, and advertising materials. * Develop and manage relationships with external agencies including creative, digital, and PR agencies. * Monitor brand performance and KPIs, providing regular reports and recommendations for improvement. * Develop and implement trade marketing strategies along with the Digital Marketing Manager to drive bookings through key distribution channels (e.g., online travel agencies (OTAs), travel agents, corporate partners). * Plan and execute promotional campaigns and partnerships with trade partners to increase visibility and drive sales. * Develop and manage relationships with key trade partners, ensuring effective communication and collaboration. * Create and deliver sales and marketing materials for trade partners, including presentations, brochures, and promotional offers. * Organize and participate in trade shows, workshops, and industry events to promote the resort and build relationships. * Track and analyze the performance of trade marketing activities, providing reports and recommendations for optimization. * Collaborate with the sales team to align marketing efforts with sales targets and strategies. * Allocate the Marketing budget effectively across brand building and trade marketing activities. * Plan and execute integrated marketing campaigns along with Digital team across various channels (online, offline, social media, email marketing, PR). * Participate in regular meetings with the DOSM and the wider sales and marketing team to discuss progress, challenges, and opportunities. * In the absence of Digital Marketing Manager manage and enhance the resort's online presence, including website content, SEO/SEM strategies, and online reputation management. * Provide marketing input on pricing strategies to ensure they are competitive and aligned with the brand image. * Track and analyze the performance of all marketing activities, providing regular reports and insights. * Stay updated on the latest marketing trends and technologies and recommend innovative approaches. * Work closely with the operations team to ensure a seamless guest experience that aligns with the brand promise. * Carry out tasks assigned by the DOSM. * Collaborate to ensure the overall guest experience aligns with the brand promise and drives positive word-of-mouth and repeat business.
* Strong understanding of branding principles, trade marketing, and digital marketing strategies. * Experience in managing agencies (creative, digital, PR) and coordinating integrated campaigns * Ability to work well under pressure in a fast paced environment * Ability to work cohesively and collectively as part of a team * Excellent planning & Organizational skills
* Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or a related field * 4 years previous experience in a similar role * Previous experience in a 5 star or Premium hotel in a similar position
JOB-6a61ea2ed89fe
Vacancy title:
Brand & Trade Marketing Manager
[Type: FULL_TIME, Industry: Professional Services, Category: Advertising & Marketing, Management, Business Operations, Restaurant & Hospitality, Entertainment & Travel]
Jobs at:
Accor
Deadline of this Job:
Thursday, July 30 2026
Duty Station:
Nairobi | Nairobi
Summary
Date Posted: Thursday, July 23 2026, Base Salary: Not Disclosed
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JOB DETAILS:
Background information about the job or company (e.g., role context, company overview)
Accor S.A. is a French multinational hospitality company that owns, manages and franchises hotels, resorts and vacation properties
Responsibilities or duties
The Marketing Manager will work with the DOSM to understand and align marketing strategies with the overall sales and revenue targets set by the management.
Develop and execute the overall brand strategy and guidelines to ensure consistent brand messaging and visual identity across all touchpoints.
Oversee the creation of compelling brand content along with the Digital team including website copy, marketing collateral, social media content, and advertising materials.
Develop and manage relationships with external agencies including creative, digital, and PR agencies.
Monitor brand performance and KPIs, providing regular reports and recommendations for improvement.
Develop and implement trade marketing strategies along with the Digital Marketing Manager to drive bookings through key distribution channels (e.g., online travel agencies (OTAs), travel agents, corporate partners).
Plan and execute promotional campaigns and partnerships with trade partners to increase visibility and drive sales.
Develop and manage relationships with key trade partners, ensuring effective communication and collaboration.
Create and deliver sales and marketing materials for trade partners, including presentations, brochures, and promotional offers.
Organize and participate in trade shows, workshops, and industry events to promote the resort and build relationships.
Track and analyze the performance of trade marketing activities, providing reports and recommendations for optimization.
Collaborate with the sales team to align marketing efforts with sales targets and strategies.
Working with the DOSM to allocate the Marketing budget effectively across brand building and trade marketing activities
Plan and execute integrated marketing campaigns along with Digital team across various channels (online, offline, social media, email marketing, PR).
Participating in regular meetings with the DOSM and the wider sales and marketing team to discuss progress, challenges, and opportunities.
In the absence of Digital Marketing Manager manage and enhance the resort's online presence, including website content, SEO/SEM strategies, and online reputation management.
Providing marketing input on pricing strategies to ensure they are competitive and aligned with the brand image.
Track and analyze the performance of all marketing activities, providing regular reports and insights.
Stay updated on the latest marketing trends and technologies and recommend innovative approaches.
Work closely with the operations team to ensure a seamless guest experience that aligns with the brand promise
Work closely with the DOSM and carry out tasks assigned to him other than the above.
Collaborating to ensure the overall guest experience aligns with the brand promise and drives positive word-of-mouth and repeat business
Qualifications or requirements (e.g., education, skills)
Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or a related field
Strong understanding of branding principles, trade marketing, and digital marketing strategies.
Experience in managing agencies (creative, digital, PR) and coordinating integrated campaigns
Ability to work well under pressure in a fast paced environment
Ability to work cohesively and collectively as part of a team
Excellent planning & Organizational skills
Experience needed
4 years previous experience in a similar role
Previous experience in a 5 star or Premium hotel in a similar position
Any other provided details (e.g., benefits, work environment, team info, or additional notes)
Employee benefit card offering discounted rates in Accor worldwide.
Learning programs through our Academies.
Opportunity to develop your talent and grow within your property and across the world!
Ability to make a difference through our Corporate Social Responsibility activities.
Be part of creating the historic story of rehabilitating and releasing the rare Mountain Bongo that was heading toward extinction.
Working with a hotel rich in history and known for exemplary services while growing your career.
Work and learn in a magical luxury property.
Work Hours: 8
Experience in Months: 12
Level of Education: bachelor degree
Job application procedure
Application Link:
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