Background information about the job or company

Liberty Life Assurance Kenya is a life insurance provider that has been providing relevant products to Kenyans for over 50 years. Our purpose at Liberty is to make a difference in people’s lives by making financial freedom possible. We change realities and make freedom possible by providing innovative and relevant solutions that help our customers prote...

Responsibilities or duties

The role holder will be responsible for the development, growth and management of insurance sales strategy through the assigned portfolio of intermediaries.

Qualifications or requirements

Bachelors’ degree in business related field.

Professional qualification in Insurance (ACII, FLMI or AIIK)

Member of a professional body (IIK, CII or CIM)

Experience needed

At least 8 years’ experience in insurance two of which should be in a supervisory position with a focus on sales and distribution

• Formulate comprehensive sales strategies across Group Life, Pensions, and Income Draw Down, leveraging alternative channels (Independent Agents, Franchise, & Brokers) to achieve personal and BDE team targets.
• Implement and drive the sales strategies collaborating closely with client service teams to realize established sales objectives.
• Generate revenue through strategic cross selling within the Liberty Group, spearheading joint go to market initiatives with Heritage Insurance
• Maximize client value by cross selling the full suite of Liberty products to the existing client base.
• Lead annual strategic workshops for Group Clients, providing education on relevant industry topics and showcasing tailored Liberty solutions.
• Oversee and accelerate the effective market growth and adoption of new products.
• Mentor and manage BDE team members to ensure the successful attainment of their individual sales targets.
• Analyze and synthesize regular performance reports for management detailing personal and team achievement against targets.
• Identify and interpret clients complex needs translating them into actionable solutions that drive a relevant and optimized product mix.
• Cultivate and strengthen key relationships with internal and external partners (Brokers, Independent Agents, Franchise) to maximize commercial support and influence.
• Conduct comprehensive training for partners and clients on product features to foster optimal partnership support and adoption.
• Champion the motivation, training, mentorship and development of direct team members to expand their capacity and career prospects.

• Bachelors’ degree in business related field.
• Professional qualification in Insurance (ACII, FLMI or AIIK)
• Member of a professional body (IIK, CII or CIM)