Background information about the job or company

Absa Bank Limited (Absa) is a wholly owned subsidiary of Barclays Africa Group Limited. Absa offers personal and business banking, credit cards, corporate and investment banking, wealth and investment management as well as bancassurance.

Responsibilities or duties

This role will primarily focus on driving the cards product strategy (including credit, debit & prepaid card programs), piloting growth avenues through new partnerships and new customer programs, optimizing existing partnerships, marketing channels and card campaigns.

Qualifications or requirements

Essential -Bachelor’s degree

Preferred - Master’s degree

Essential

Strong understanding of the credit card business and market

Good understanding of Risks and Controls

Good understanding of the Bank Policies and procedures

Productivity Management and process improvement techniques

Good understanding of End-to-end process & workflow

Preferred

Knowledge of MI tools required for more effective management

Experience needed

Prior experience in banking

Credit card experience a plus

Any other provided details

Key Accountabilities/ Deliverable/ Outcomes

Drive Business Performance -Time split 55%

Develop in partnership with credit Risk and data analytics teams lending frameworks that facilitate growth opportunities both for internal and external target populations.

Work closely with internal partners like sales channels, Marketing, Finance, Analytics & other supporting departments to achieve the assigned Credit Card business targets-P&L.

Work closely with branch network to drive card education and acceptance. Conceptualize and lead new avenues of growth in collaboration with the scheme partner

Develop and implement marketing strategies and sales acquisition campaigns to maximize card acquisition for various products and sales channels.

Review and manage various card programs with the aim to launch new programs and improve on existing features and benefits

Identify new market opportunities and design strategies and onboarding frameworks to deliver on the assigned P&L lines

Drive cards product growth strategy in line with competitor benchmarking and positioning analysis.

Support the Head of Cards to ensure that monitoring tools developed are applied and effectiveness of training and other ‘people development’ activities are properly monitored.

Innovation and strategic partnerships for New Business, 3rd party Vendor management -Time Split 25%

Support Cards Head in developing product, alliance & marketing strategy to maximize card uptake.

Development of new sales channels market opportunities for sales acquisition with 3rd parties.

Market insights and data analytics form third parties e.g. Bureau, 3rd party partnerships to open opportunities for card acquisition.

Drive digital strategy for new cards business through channel optimization and integration with strategic partners with an aim of driving new customer growth.

Management of 3rd party vendors for seamless delivery of product stocks, payment and SLA management

3rd party Coordination of invoice and reconciliation to achieve efficiencies.

Channels efficiency to implement initiatives that drive an excellent customer onboarding experience with proper operational KPIs and measures

Conduct monthly quarterly assurance review sessions to achieve win-win business relationships

Governance, Control and Risk-Time Split 10%

Ensure compliance to Bank controls, policy, service standards and procedures as laid down by the bank

Ensure all mandatory training is completed to deadline and understood within given timescales.

All risk events (incidents) or control failures to be escalated, investigated, reported and fixed at root cause to prevent re occurrence.

Successful independent conformance assurance (e.g.RCA, BIA, Regulatory Compliance, PwC)

People and Teamwork- Time split 5%

Work closely with the Head of Cards and the Issuing team to deliver exceptional business performance

Share best practice with, and provide feedback to, the other members of efficiency Team, on all business and people related issues, climate and local development and initiatives.

Build effective relationships, influence and motivate Team Leaders to ensure their wholehearted commitment to effective application of performance management practices.

Self-Development Time- Split 5%

Pursue self-development to increase personal effectiveness, acknowledging strengths and areas for development.

Behavioral Competencies

Interpersonal skills

Time management skills

Team working ability

Technical Competencies

Presentation skills

Excellent numerical skills

Excellent communication skills

Good analytical and interpretation skills

• Develop in partnership with credit Risk and data analytics teams lending frameworks that facilitate growth opportunities both for internal and external target populations.
• Work closely with internal partners like sales channels, Marketing, Finance, Analytics & other supporting departments to achieve the assigned Credit Card business targets-P&L.
• Work closely with branch network to drive card education and acceptance. Conceptualize and lead new avenues of growth in collaboration with the scheme partner
• Develop and implement marketing strategies and sales acquisition campaigns to maximize card acquisition for various products and sales channels.
• Review and manage various card programs with the aim to launch new programs and improve on existing features and benefits
• Identify new market opportunities and design strategies and onboarding frameworks to deliver on the assigned P&L lines
• Drive cards product growth strategy in line with competitor benchmarking and positioning analysis.
• Support the Head of Cards to ensure that monitoring tools developed are applied and effectiveness of training and other ‘people development’ activities are properly monitored.
• Support Cards Head in developing product, alliance & marketing strategy to maximize card uptake.
• Development of new sales channels market opportunities for sales acquisition with 3rd parties.
• Market insights and data analytics form third parties e.g. Bureau, 3rd party partnerships to open opportunities for card acquisition.
• Drive digital strategy for new cards business through channel optimization and integration with strategic partners with an aim of driving new customer growth.
• Management of 3rd party vendors for seamless delivery of product stocks, payment and SLA management
• 3rd party Coordination of invoice and reconciliation to achieve efficiencies.
• Channels efficiency to implement initiatives that drive an excellent customer onboarding experience with proper operational KPIs and measures
• Conduct monthly quarterly assurance review sessions to achieve win-win business relationships
• Ensure compliance to Bank controls, policy, service standards and procedures as laid down by the bank
• Ensure all mandatory training is completed to deadline and understood within given timescales.
• All risk events (incidents) or control failures to be escalated, investigated, reported and fixed at root cause to prevent re occurrence.
• Successful independent conformance assurance (e.g.RCA, BIA, Regulatory Compliance, PwC)
• Work closely with the Head of Cards and the Issuing team to deliver exceptional business performance
• Share best practice with, and provide feedback to, the other members of efficiency Team, on all business and people related issues, climate and local development and initiatives.
• Build effective relationships, influence and motivate Team Leaders to ensure their wholehearted commitment to effective application of performance management practices.
• Pursue self-development to increase personal effectiveness, acknowledging strengths and areas for development.

• Strong understanding of the credit card business and market
• Good understanding of Risks and Controls
• Good understanding of the Bank Policies and procedures
• Productivity Management and process improvement techniques
• Good understanding of End-to-end process & workflow
• Knowledge of MI tools required for more effective management
• Interpersonal skills
• Time management skills
• Team working ability
• Presentation skills
• Excellent numerical skills
• Excellent communication skills
• Good analytical and interpretation skills

• Bachelor’s degree
• Master’s degree