Exponential Marketing Agency (EMA) is a premier 360-degree marketing firm based in Nairobi, dedicated to helping brands stand out in the digital age. We bridge the gap between digital innovation and on-ground execution, providing comprehensive solutions that include Social Media Management, Influencer Marketing, Brand Activations, and Strategic Media Buying.

Read more about this company

Business Development Manager

Job TypeFull Time , Onsite

QualificationBA/BSc/HND , Diploma

Experience3 - 8 years

LocationNairobi

Job FieldSales / Marketing / Retail / Business Development

Salary RangeKSh 50,000 - KSh 100,000/month

Location: Nairobi, Kenya (Regional coverage: Uganda, Rwanda, DRC, Zambia)

Reporting to: Managing Director / Head of Growth

The Role

We are looking for a high-performing, strategic Business Development Manager to drive our expansion efforts across East and Central Africa. The ideal candidate is a "hunter" with a deep understanding of the advertising landscape and a proven ability to close high-value contracts with corporate clients.

Key Responsibilities

Revenue Generation & Sales

Identify and pursue new business opportunities within the corporate sector, focusing on retail, FMCG, and telecommunications.

Pitch and sell EMA’s core services: Social Media Management, Influencer Marketing, Performance Marketing, Creative Production, and brand activation.

Develop and present winning proposals and high-impact presentations to C-suite executives and Brand Managers.

Strategic Partnerships

Build and manage performance-based partnerships that deliver measurable ROI for clients.

Negotiate contracts and service level agreements (SLAs) that align with agency profitability and client satisfaction.

Market & Regional Expansion

Research and enter new market segments within Kenya and our regional hubs in Uganda, Rwanda, DRC, and Zambia.

Stay ahead of industry trends, specifically in "Route-to-Market" strategies and digital transformation.

Relationship Management

Nurture lifelong relationships with stakeholders, embodying our core value of dependability.

Collaborate with the creative and digital teams to ensure client briefs are responded to with innovative and effective solutions.

Candidate Profile

Qualifications

Bachelor’s degree in Marketing, Business Administration, or a related field.

Minimum of 5 years of experience in Business Development or Account Management within an advertising or digital agency.

A strong network of contacts within the Kenyan and regional corporate marketing space.

Technical Skills & Competencies

Digital Fluency: Solid understanding of Social Media algorithms, Influencer Marketing metrics (Reach, Engagement, VTR), and SEO/SEM.

Negotiation: Proven ability to handle complex negotiations and close large-scale deals.

Analytical Thinking: Ability to interpret market data and client needs into actionable growth strategies.

Personal Attributes

Can-Do Spirit: A proactive approach to challenges and a high level of dependability.

Ethical Leadership: A commitment to integrity and accountability in all professional dealings.

Innovation: A creative mindset that looks beyond traditional advertising to offer unique solutions.

Why Join EMA?

Impact: Work with an agency that has delivered record-breaking engagement for brands like Pepsi, Chicken Inn, Galito’s, and Pizza Inn.

Growth: Be part of a fast-growing team with a clear roadmap to becoming Africa’s leading digital agency.

Culture: A collaborative environment that values leadership and professional development

• Identify and pursue new business opportunities within the corporate sector, focusing on retail, FMCG, and telecommunications.
• Pitch and sell EMA’s core services: Social Media Management, Influencer Marketing, Performance Marketing, Creative Production, and brand activation.
• Develop and present winning proposals and high-impact presentations to C-suite executives and Brand Managers.
• Build and manage performance-based partnerships that deliver measurable ROI for clients.
• Negotiate contracts and service level agreements (SLAs) that align with agency profitability and client satisfaction.
• Research and enter new market segments within Kenya and our regional hubs in Uganda, Rwanda, DRC, and Zambia.
• Stay ahead of industry trends, specifically in "Route-to-Market" strategies and digital transformation.
• Nurture lifelong relationships with stakeholders, embodying our core value of dependability.
• Collaborate with the creative and digital teams to ensure client briefs are responded to with innovative and effective solutions.

• Digital Fluency: Solid understanding of Social Media algorithms, Influencer Marketing metrics (Reach, Engagement, VTR), and SEO/SEM.
• Negotiation: Proven ability to handle complex negotiations and close large-scale deals.
• Analytical Thinking: Ability to interpret market data and client needs into actionable growth strategies.
• Can-Do Spirit: A proactive approach to challenges and a high level of dependability.
• Ethical Leadership: A commitment to integrity and accountability in all professional dealings.
• Innovation: A creative mindset that looks beyond traditional advertising to offer unique solutions.

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in Business Development or Account Management within an advertising or digital agency.
• A strong network of contacts within the Kenyan and regional corporate marketing space.