ABOUT THE ROLE

We are a forward-looking Nairobi law firm seeking a commercial- minded and analytically driven Business Development Officer with strong social media expertise and demonstrable revenue output to manage and grow our digital presence and support client acquisition, particularly within the banking and insurance sectors.

This is not a junior content-posting role — we are looking for a professional who can design and execute social media strategies that directly support business development, brand authority, and client acquisition goals. You will own our social channels end-to-end and be accountable for measurable growth outcomes.

KEY RESPONSIBILITIES

• Develop, execute, and optimise a comprehensive social media strategy aligned to the firm’s brand and business development objectives.
• Create high-quality, legally sensitive, and audience-appropriate content across agreed social media platforms
• Manage and maintain all the firm’s social media profiles, ensuring consistency of brand voice, messaging, and visual identity.
• Plan and execute paid social media campaigns with defined KPIs and conversion targets.
• Analyse and report on campaign performance using platform analytics tools and third-party tools (e.g. Google Analytics)
• Generate monthly performance reports with quantifiable metrics: reach, engagement rate, follower growth, lead volume, cost-per-click, and conversion rates.
• Monitor legal and regulatory conversations, trending topics, and competitor activity within the Kenyan legal, banking, and insurance sectors.
• Collaborate with partners to create thought leadership content including articles, webinar promotions, trainings, show-casing and other events and case commentary.
• Manage the firm’s online reputation, respond to comments and messages in a professional and timely manner.
• Support event promotion for webinars, seminars, trainings, show-casings, and firm announcements.
• Stay current with platform algorithm changes and digital marketing best practices.

QUALIFICATIONS & EXPERIENCE

• Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related field.
• Minimum 5 years of hands-on social media management and business development experience — banking, insurance, financial services, or professional services sector strongly preferred.
• Demonstrable, quantifiable track record: candidates must be prepared to present at least two case studies or campaign reports showing measurable outcomes (growth metrics, lead generation results, or engagement uplift).
• Proven experience in paid social advertising with documented ROI or performance results.
• Proficiency in content creation tools (Canva, Adobe Express, or equivalent) and scheduling platforms.
• Strong analytical capability — comfortable interpreting data and translating insights into actionable recommendations.
• Excellent written English with the ability to write compellingly on professional and technical topics.

COMPETENCIES & PERSONAL ATTRIBUTES

• Creative thinker with strong commercial instincts and a results orientation.
• Self-starter capable of working with minimal supervision and owning outcomes.
• Highly organised with excellent project management skills — ability to juggle multiple content streams and campaigns simultaneously.
• Understanding of or genuine interest in the legal sector and professional services marketing.
• Discretion and good judgement — this role handles communications for a law firm and requires sensitivity to confidentiality.

• Develop, execute, and optimise a comprehensive social media strategy aligned to the firm’s brand and business development objectives.
• Create high-quality, legally sensitive, and audience-appropriate content across agreed social media platforms
• Manage and maintain all the firm’s social media profiles, ensuring consistency of brand voice, messaging, and visual identity.
• Plan and execute paid social media campaigns with defined KPIs and conversion targets.
• Analyse and report on campaign performance using platform analytics tools and third-party tools (e.g. Google Analytics)
• Generate monthly performance reports with quantifiable metrics: reach, engagement rate, follower growth, lead volume, cost-per-click, and conversion rates.
• Monitor legal and regulatory conversations, trending topics, and competitor activity within the Kenyan legal, banking, and insurance sectors.
• Collaborate with partners to create thought leadership content including articles, webinar promotions, trainings, show-casing and other events and case commentary.
• Manage the firm’s online reputation, respond to comments and messages in a professional and timely manner.
• Support event promotion for webinars, seminars, trainings, show-casings, and firm announcements.
• Stay current with platform algorithm changes and digital marketing best practices.

• Social media strategy development and execution
• Content creation (legally sensitive and audience-appropriate)
• Social media profile management
• Paid social media campaign management
• Campaign performance analysis and reporting
• Google Analytics proficiency
• Monitoring legal and regulatory conversations
• Thought leadership content creation
• Online reputation management
• Event promotion
• Digital marketing best practices
• Content creation tools (Canva, Adobe Express, or equivalent)
• Scheduling platforms
• Analytical capability
• Written English proficiency
• Project management skills

• Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related field.
• Minimum 5 years of hands-on social media management and business development experience — banking, insurance, financial services, or professional services sector strongly preferred.
• Demonstrable, quantifiable track record: candidates must be prepared to present at least two case studies or campaign reports showing measurable outcomes (growth metrics, lead generation results, or engagement uplift).
• Proven experience in paid social advertising with documented ROI or performance results.
• Proficiency in content creation tools (Canva, Adobe Express, or equivalent) and scheduling platforms.
• Strong analytical capability — comfortable interpreting data and translating insights into actionable recommendations.
• Excellent written English with the ability to write compellingly on professional and technical topics.