Job Specifications

Duties and responsibilities of the officer will entail assisting:

• Prepare reports on marketing management activities to enable evaluation of progress and planning for future activities;
• Managing marketing and publicity concepts for products and services aimed at increasing public awareness of what the Institute offers;
• Ensuring quick response to customer issues and boosting communication with external clients;
• Assisting in circulating enterprise marketing tools through design, production and distribution of fliers, profiles and leaflets to clients and unit managers to increase the Institute's customer base;
• Managing day to day general customer communiqué through receiving and addressing complaints, enquiries and feedback aimed at improving customer service aspects;
• Assisting in developing various enterprise brands through design and production of branded packages for Institute's products to enhance corporate image, build customer confidence, enhance product differentiation;
• Supporting developing media features such as newspaper adverts on products and services for increased customer awareness and increased revenue generation;
• Assisting in designing and developing advertising billboards for all revenue units to strengthen KMFRI's customer base; and
• Managing outdoor sales activities through coordination and supervision of sales personnel towards increased revenues and better customer services.

Person specifications

For appointment to this grade, a candidate must have:

• Bachelor's Degree in Entrepreneurship Development, Marketing, Business Management or its equivalent qualification from a recognized institution;
• Kenya Certificate of Secondary Education (KCSE) with a mean grade C+ (Plus) or its equivalent; and
• Proficiency in computer applications;

Key Competencies and skills

• Planning skills;
• Communication and reporting skills; and
• Interpersonal skills.

• Prepare reports on marketing management activities to enable evaluation of progress and planning for future activities
• Managing marketing and publicity concepts for products and services aimed at increasing public awareness of what the Institute offers
• Ensuring quick response to customer issues and boosting communication with external clients
• Assisting in circulating enterprise marketing tools through design, production and distribution of fliers, profiles and leaflets to clients and unit managers to increase the Institute's customer base
• Managing day to day general customer communiqué through receiving and addressing complaints, enquiries and feedback aimed at improving customer service aspects
• Assisting in developing various enterprise brands through design and production of branded packages for Institute's products to enhance corporate image, build customer confidence, enhance product differentiation
• Supporting developing media features such as newspaper adverts on products and services for increased customer awareness and increased revenue generation
• Assisting in designing and developing advertising billboards for all revenue units to strengthen KMFRI's customer base
• Managing outdoor sales activities through coordination and supervision of sales personnel towards increased revenues and better customer services

• Planning skills
• Communication and reporting skills
• Interpersonal skills
• Proficiency in computer applications

• Bachelor's Degree in Entrepreneurship Development, Marketing, Business Management or its equivalent qualification from a recognized institution
• Kenya Certificate of Secondary Education (KCSE) with a mean grade C+ (Plus) or its equivalent
• Proficiency in computer applications