Business Development Representative – Events (Nairobi)

Role Objective

Our client, a fast-growing event production and management company, delivers end-to-end event experiences for corporate and brand clients.

They are seeking a commercially driven and proactive Business Development Representative – Events to generate new business, grow revenue, and manage key client relationships while supporting smooth event execution.

The role requires the ability to manage the full client journey from pitching and winning business to overseeing delivery while ensuring strong client satisfaction and commercial results.

Core Duties and Responsibilities

• Actively source and engage potential clients including corporates, agencies, brands, and organizations requiring event solutions
• Identify business opportunities through market research, competitor tracking, and industry networking
• Drive lead conversion through structured follow-ups and targeted outreach
• Develop creative, tailored event proposals and presentation decks in collaboration with internal creative and production teams
• Present and defend proposals to clients and decision-makers
• Negotiate pricing, scope of work, and contractual terms to close deals successfully
• Act as the main point of contact for acquired clients, ensuring smooth project progression from brief to execution
• Maintain strong relationships to encourage repeat business and long-term partnerships
• Identify upselling and cross-selling opportunities within existing accounts
• Translate client requirements into clear execution briefs for internal teams
• Work closely with production, operations, and creative teams to ensure alignment with client expectations
• Participate in key events to oversee client experience and provide on-ground support where needed
• Handle escalations related to scope, budget, timelines, or creative direction
• Manage personal sales pipeline, revenue targets, and account performance
• Ensure proposals balance client expectations with company profitability goals
• Prepare post-event reports highlighting performance metrics such as attendance, engagement, and outcomes
• Maintain continuous client engagement to secure repeat and future projects

Job Specifications and Qualifications

• Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.
• 3+ years of proven success in Business Development and marketing campaigns.
• Proficiency in Microsoft Office Suite.

Key Competencies

• Strong commercial thinking and deal-closing ability
• Excellent client relationship and communication skills
• Ability to manage multiple projects under tight deadlines
• Strategic thinking combined with execution discipline
• Strong negotiation and stakeholder management skills
• High attention to detail with strong organizational ability
• Self-driven, accountable, and performance-oriented

• Actively source and engage potential clients including corporates, agencies, brands, and organizations requiring event solutions
• Identify business opportunities through market research, competitor tracking, and industry networking
• Drive lead conversion through structured follow-ups and targeted outreach
• Develop creative, tailored event proposals and presentation decks in collaboration with internal creative and production teams
• Present and defend proposals to clients and decision-makers
• Negotiate pricing, scope of work, and contractual terms to close deals successfully
• Act as the main point of contact for acquired clients, ensuring smooth project progression from brief to execution
• Maintain strong relationships to encourage repeat business and long-term partnerships
• Identify upselling and cross-selling opportunities within existing accounts
• Translate client requirements into clear execution briefs for internal teams
• Work closely with production, operations, and creative teams to ensure alignment with client expectations
• Participate in key events to oversee client experience and provide on-ground support where needed
• Handle escalations related to scope, budget, timelines, or creative direction
• Manage personal sales pipeline, revenue targets, and account performance
• Ensure proposals balance client expectations with company profitability goals
• Prepare post-event reports highlighting performance metrics such as attendance, engagement, and outcomes
• Maintain continuous client engagement to secure repeat and future projects

• Strong commercial thinking and deal-closing ability
• Excellent client relationship and communication skills
• Ability to manage multiple projects under tight deadlines
• Strategic thinking combined with execution discipline
• Strong negotiation and stakeholder management skills
• High attention to detail with strong organizational ability
• Self-driven, accountable, and performance-oriented

• Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.
• 3+ years of proven success in Business Development and marketing campaigns.
• Proficiency in Microsoft Office Suite.