Business Insights at Bayer East Africa

Bayer is a Life Science company with a more than 150-year history and core competencies in the areas of health care and agriculture. With our innovative products, we are contributing to finding solutions to some of the major challenges of our time. Bayer group An analysis by well-known branding agency Interbrand in 2015 valued the Bayer brand at €6.3...

Key responsibilities and tasks

Translate sales, distribution, and shipment data (sell-in/sell-out, inventory, returns) into clear, actionable insights for CFUs.

Support Commercial Excellence and Go-to-Market teams on distributor segmentation, prioritization, and performance tracking

Convert qualitative and quantitative market research (e.g farmer segmentation, needs and preferences) into practical commercial implications

Build confidence and capability in data-led decision-making across CFUs through simple views, storytelling, and coaching

Partner with the Channel & Internal data (SA) team to input smallholder use cases and data requirements into existing or new platforms

Drive adoption of insights and tools rather than owning platform build

Operate as part of the Commercial Operations work team, partnering day-to-day with Commercial

Excellence and Go-to-Market to drive sales execution and demand-led decisions, and working closely with finance and supply chain to integrate

commercial, financial, and operational signals into actionable insights.

Leverage Artificial Intelligence in translating complex data into the action for commercial teams, maximizing performance at every customer touchpoint.

Key Working Relations

Customer Facing Squad Leads

Finance

Unit Support Squad Leads

Commercial Excellence

R & D functions

Supply management teams

CS Leadership

Experience, Skills and Qualifications

6-8 years’ experience in commercial insights, performance management, analytics, or sales enablement

Experience working across multiple countries or emerging markets

Strong commercial and business acumen, experience working closely with sales and GTM teams

Comfortable working with imperfect or emerging datasets and translating them into decisions

Degree in business, economics, analytics, or related field

• Translate sales, distribution, and shipment data (sell-in/sell-out, inventory, returns) into clear, actionable insights for CFUs.
• Support Commercial Excellence and Go-to-Market teams on distributor segmentation, prioritization, and performance tracking
• Convert qualitative and quantitative market research (e.g farmer segmentation, needs and preferences) into practical commercial implications
• Build confidence and capability in data-led decision-making across CFUs through simple views, storytelling, and coaching
• Partner with the Channel & Internal data (SA) team to input smallholder use cases and data requirements into existing or new platforms
• Drive adoption of insights and tools rather than owning platform build
• Operate as part of the Commercial Operations work team, partnering day-to-day with Commercial Excellence and Go-to-Market to drive sales execution and demand-led decisions, and working closely with finance and supply chain to integrate commercial, financial, and operational signals into actionable insights.
• Leverage Artificial Intelligence in translating complex data into the action for commercial teams, maximizing performance at every customer touchpoint.

• Commercial insights
• Performance management
• Analytics
• Sales enablement
• Working with imperfect or emerging datasets
• Translating data into decisions
• Data-led decision-making
• Storytelling
• Coaching
• Artificial Intelligence

• Degree in business, economics, analytics, or related field