ABOUT THE COMPANY

Bayer East Africa Ltd. is a subsidiary of Bayer AG, a global innovation enterprise with core competencies in the Life Science fields of agriculture and health care. Bayer AG has a base and registration in Germany with the global headquarters in Leverkusen. As an innovation company, it sets trends in research-intensive areas. Bayer’s products and services are designed to benefit people and improve their quality of life. At the same time, Bayer aims to create value through innovation, growth and high earning power. Bayer is committed to the principles of sustainable development and to its social and ethical responsibilities as a corporate citizen.

JOB SUMMARY

Experience, Skills and Qualifications

6–10 years’ experience in sales execution, commercial excellence, or sales operations

Strong understanding of distributor-based go-to-market models

Experience driving execution discipline in emerging or transforming markets

Practical, field-oriented, and comfortable influence without authority

Masters/ Degree in business, marketing, or related field.

RESPONSIBILITIES

Sales Execution Discipline

Define and embed clear execution standards across CFUs (prioritisation, call discipline, coverage models, execution cadence)

Strengthen execution rigor in distributor, territory, and channel management

Ensure consistency in execution practices while allowing for market-level adaptation

Distributor & Channel Performance

Drive distributor segmentation and prioritisation in partnership with Go-to-Market and Commercial Insights

Establish performance expectations for priority distributors

Support CFUs in improving sell-out execution and distributor effectiveness

Performance Routines & Governance

Design and embed effective commercial routines (monthly performance reviews, execution check-ins)

Partner with Commercial Insights to ensure reviews are data-led and action-oriented

Identify execution gaps early and support corrective actions

Capability & Ways of Working

Build execution capability through playbooks, tools, and coaching

Support the shift from activity-based selling to priority- and outcome-based execution

Reinforce a performance culture grounded in focus, accountability, and follow-through. Leveraging on AI in strengthening sales and commercial performance across the team.

• Define and embed clear execution standards across CFUs (prioritisation, call discipline, coverage models, execution cadence)
• Strengthen execution rigor in distributor, territory, and channel management
• Ensure consistency in execution practices while allowing for market-level adaptation
• Drive distributor segmentation and prioritisation in partnership with Go-to-Market and Commercial Insights
• Establish performance expectations for priority distributors
• Support CFUs in improving sell-out execution and distributor effectiveness
• Design and embed effective commercial routines (monthly performance reviews, execution check-ins)
• Partner with Commercial Insights to ensure reviews are data-led and action-oriented
• Identify execution gaps early and support corrective actions
• Build execution capability through playbooks, tools, and coaching
• Support the shift from activity-based selling to priority- and outcome-based execution
• Reinforce a performance culture grounded in focus, accountability, and follow-through. Leveraging on AI in strengthening sales and commercial performance across the team.

• Customer relations
• Account management
• Business development
• Brand management

• 6–10 years’ experience in sales execution, commercial excellence, or sales operations
• Strong understanding of distributor-based go-to-market models
• Experience driving execution discipline in emerging or transforming markets
• Practical, field-oriented, and comfortable influence without authority
• Masters/ Degree in business, marketing, or related field.