Summary
Date Posted: Friday, July 16, 2021 , Base Salary: Not Disclosed

JOB DETAILS:
Job title: Commercial Performance Analyst
Location: Nairobi, Kenya

About us
From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve. Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people. Feel inspired? Then this may be the opportunity for you.
Sales
At Diageo, we do Sales differently. We are the leading beverage alcohol company in every region of the world, boasting internationally-recognised brands such as Baileys, Guinness, Smirnoff, and Johnnie Walker. This is your opportunity to create new ways to share and celebrate our truly iconic products across the globe!
We offer a perfect blend of local and global roles, covering everything from digital to customer service, our immersive store experiences to international operations. Wherever you are, you’ll need to be able to forge lasting relationships, bring commitment and energy to improve our performance, and a genuine entrepreneurial spirit in tune with our company’s proud legacy.
At Diageo, character is everything; so, if you share our sense of adventure, you’ll have the chance to learn a huge range of skills & disciplines and build an exceptional career with us.

About the role
This role is located within the Demand Sales business. The Commercial Performance Analyst role will be critical to the overall KBL short, medium and long term strategy in developing and driving our spirits and RTC strategy and operational excellence within retail outlets and distributors.
The job holder works closely with the Commercial Performance Manager – RTC & Spirits, Head of Spirits and RTC, Regional Spirits and RTC Development Managers.
Dimensions
Financials
Management of the Sales teams and sales tools to assure return on EABL’s investment through volume and NSV growth.
Market Complexity
KBL demand has 96% volume share of beer market and 52% volume share for Spirits. KBL demand is the No.1 FMCG Company in Kenya and also markets UDV brands. KBL operates in a very competitive environment that has seen the entrant of new players in the total alcohol category. This necessitates the need for pro-active business approach. The national distribution structure within the Kenyan alcohol market is key to KBL delivery of both volume growth and market share.
Market situation is changing rapidly due to the economic situation, declining disposable incomes, County Government legislation on Alcohol and opening up of the economic trading blocks allowing in flow of products from other markets. Consumers are becoming more sophisticated in the choice of drinks offered in the market. This requires proactive selling to maximise company market share and value share. Trade is evolving and being more sophisticated especially at retail level.
Win through Execution
• Lead bold execution in a fast moving world
• Demand brilliant execution to ensure we always win at the point of purchase Inspire through Purpose
• Amplify our purpose internally and externally
• Demand brilliant execution to ensure we always win at the point of purchase Shape the Future
• Create focus and ownership for shaping Diageo’s future ambition
• Set context and empower people to experiment and unlock opportunities for growth Invest in Talent
• Harness the full extent of Diageo’s talent and diversity
• Build and coach diverse teams to unlock performance and growth
Purpose of the Role
The Commercial Performance Analyst will be responsible for collecting, compiling and analyzing sales and related data and providing valuable feedback and actionable insights to guide the various spirit and RTC strategy initiatives within the company

Top Accountabilities
Data management
• Reviews the data changes processes to ensure compliance with business process and highlight any deviation for actions by the Commercial Performance Manager – RTC & Spirits
• Defines the structure of any additional data sets required to complete analysis of a given business problem, collects and cleanses the data for analysis
• Support with data quality assurance and data cleansing of existing data sets for analysis
• Performance Reporting
• On an ongoing and ad hoc bases reports on and verifies daily, Weekly and monthly Key performance Indicators (KPI) are updated based on the spirits & RTC team needs
• Identifying and understanding performance trends, assessing performance against targets and highlights opportunities
• Analytics capability support for the divisional distributor super user network
• Process and analyze large datasets, producing clear findings and recommendations
• Dashboard Automation and Change Management
• Gathering and refining of requirements to build dashboards that address Spirit & RTC teams business needs
• Develops tests and trains the team to navigate and generate insights from the dashboard developed
• Develops a business case on any additional enhancements that are not within the current system capabilities.
• User Acceptance Testing (UAT) on enhancement build in the existing systems (DMS, Trax, CPM,)

Qualifications and Experience Required
• A business-related degree or equivalent.
• Advanced MS Excle and MS SQL skills
• 2 years’ experience in analytics or sales role
• Strong attention to detail.
• Ability to follow defined business processes.
• Ability to manage and monitor data quality.
• Excellent interpersonal skills including the ability to influence
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is in itself, inclusive in nature, as it values everybody irrespective of background, gender, disability, religion or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Work Hours: 8

Experience in Months: 24

Level of Education: Bachelor Degree

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