Purpose of the Position

The Communications Officer will support and strengthen AMFI-K’s internal and external communications, brand positioning and stakeholder engagement. The role will develop and disseminate high-quality written, visual and digital content; manage media and digital platforms; support events and campaigns; promote AMFIK’s programmes, partnerships, research and policy work; and position AMFI-K as a credible and influential voice on microfinance and financial inclusion.

Key Responsibilities

Strategic Communications

• Collaborate with the Chief Executive Officer and management to develop and implement AMFI-K’s communications strategy and annual communications plan.
• Develop audience-focused messaging for members, partners, regulators, policymakers, media, development partners, investors and the public.
• Ensure consistency, accuracy and professionalism across AMFI-K’s internal and external communications.
• Support management in communicating organisational priorities, achievements, milestones and emerging issues.

Digital Communications & Social Media

• Manage AMFI-K’s digital communication channels and social media platforms, including content planning, scheduling, publishing and audience engagement.
• Develop and maintain a monthly and campaign-based content calendar aligned to AMFI-K’s strategic priorities.
• Create and coordinate multimedia content, including graphics, infographics, short videos, reels, interviews, photography and other digital assets.
• Monitor digital performance, analyse engagement and reach, and provide regular recommendations for improving online visibility and impact.
• Identify emerging digital trends and opportunities relevant to AMFI-K’s audiences and sector.

Media & Public Relations

• Build and maintain effective working relationships with journalists, editors, media houses and industry publications.
• Respond to media inquiries and coordinate interviews, press briefings and other media engagements.
• Draft press releases, media advisories, talking points, Q&As, opinion pieces and other media materials.
• Maintain and regularly update AMFI-K’s media and stakeholder database.
• Monitor media coverage and emerging narratives affecting AMFI-K and the financial inclusion sector.
• Support issues and crisis communications, including timely escalation of reputational or sensitive matters to management.

Content Development, Publications & Storytelling

• Write, edit and proofread high-quality content for AMFI-K’s website, newsletters, reports, publications, speeches, presentations, brochures, campaigns and other communication products.
• Translate technical research, policy, programme and sector information into clear, accessible and compelling messages for different audiences.
• Develop human-interest stories, case studies, member profiles, testimonials and impact stories that demonstrate the value and impact of AMFI-K and its members.
• Support production and dissemination of AMFI-K’s sector reports, knowledge products and other publications.

 Thought Leadership & Industry Positioning

• Support positioning of AMFI-K as a credible industry voice on microfinance, financial inclusion and related policy and development issues.
• Develop or coordinate blogs, articles, opinion pieces, executive messages, speeches and thoughtleadership materials.
• Identify opportunities for the CEO, Board and technical experts to participate in media interviews, panels, conferences and industry discussions.
• Proactively identify stories, milestones and sector developments that can strengthen AMFI-K’s profile and influence.

 Internal & Member Communications

• Coordinate timely and effective communications to AMFI-K members, staff, Board and other internal stakeholders.
• Develop newsletters, circulars, announcements, member updates and other internal communication materials.
• Support departments to package and communicate programme activities, achievements and opportunities in a clear and consistent manner.

Events, Campaigns & Visibility

• Develop communications and visibility plans for AMFI-K conferences, forums, trainings, launches, awards and stakeholder engagements.
• Coordinate pre-event, live-event and post-event communications, including invitations, media engagement, social media campaigns and event content.
• Coordinate photography, videography, branding and other communications requirements for major events.
• Develop post-event communication materials, highlights and impact stories.

Brand Management

• Safeguard and strengthen AMFI-K’s corporate identity and brand reputation.
• Ensure consistent application of AMFI-K branding across publications, presentations, digital platforms, events and external communication materials.
• Maintain an organised library of approved photographs, videos, logos, templates, publications and other communication assets.
• Review communications materials produced internally or by partners, where required, for consistency with AMFI-K’s brand and messaging.

Communications Monitoring & Analytics

• Track media coverage, digital performance, audience growth, engagement and other relevant communications metrics.
• Prepare regular communications performance reports and recommend actions to improve reach, engagement and visibility.
• Maintain records of media coverage, publications, campaigns, events and other communications outputs.

Qualifications & Experience

• Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, Digital Media or a related field.
• At least 3–5 years of progressive relevant experience in communications, public relations, journalism, digital communications, media or a related field.
• Demonstrated experience managing organisational social media platforms and digital campaigns.
• Demonstrated ability to produce high-quality written, visual and multimedia content.
• Experience in media engagement, event communications and stakeholder communications.
• Strong portfolio of previous communications work is required and may be requested during shortlisting/interviews.
• Experience in financial services, microfinance, financial inclusion, development, policy advocacy or a membership-based organisation will be an added advantage.

 Technical Skills

• Excellent writing, editing, proofreading and storytelling skills.
• Strong working knowledge of Microsoft Office and content management systems.
• Proficiency in social media platforms and digital publishing tools.
• Proficiency in graphic design and publishing tools such as Canva, Adobe Creative Cloud (including Photoshop/InDesign) or equivalent.
• Basic to intermediate photography and video production/editing skills.
• Ability to use social media and digital analytics tools to monitor performance and generate insights.
• Ability to develop presentations, infographics and other visually engaging communication products.

• Collaborate with the Chief Executive Officer and management to develop and implement AMFI-K’s communications strategy and annual communications plan.
• Develop audience-focused messaging for members, partners, regulators, policymakers, media, development partners, investors and the public.
• Ensure consistency, accuracy and professionalism across AMFI-K’s internal and external communications.
• Support management in communicating organisational priorities, achievements, milestones and emerging issues.
• Manage AMFI-K’s digital communication channels and social media platforms, including content planning, scheduling, publishing and audience engagement.
• Develop and maintain a monthly and campaign-based content calendar aligned to AMFI-K’s strategic priorities.
• Create and coordinate multimedia content, including graphics, infographics, short videos, reels, interviews, photography and other digital assets.
• Monitor digital performance, analyse engagement and reach, and provide regular recommendations for improving online visibility and impact.
• Identify emerging digital trends and opportunities relevant to AMFI-K’s audiences and sector.
• Build and maintain effective working relationships with journalists, editors, media houses and industry publications.
• Respond to media inquiries and coordinate interviews, press briefings and other media engagements.
• Draft press releases, media advisories, talking points, Q&As, opinion pieces and other media materials.
• Maintain and regularly update AMFI-K’s media and stakeholder database.
• Monitor media coverage and emerging narratives affecting AMFI-K and the financial inclusion sector.
• Support issues and crisis communications, including timely escalation of reputational or sensitive matters to management.
• Write, edit and proofread high-quality content for AMFI-K’s website, newsletters, reports, publications, speeches, presentations, brochures, campaigns and other communication products.
• Translate technical research, policy, programme and sector information into clear, accessible and compelling messages for different audiences.
• Develop human-interest stories, case studies, member profiles, testimonials and impact stories that demonstrate the value and impact of AMFI-K and its members.
• Support production and dissemination of AMFI-K’s sector reports, knowledge products and other publications.
• Support positioning of AMFI-K as a credible industry voice on microfinance, financial inclusion and related policy and development issues.
• Develop or coordinate blogs, articles, opinion pieces, executive messages, speeches and thoughtleadership materials.
• Identify opportunities for the CEO, Board and technical experts to participate in media interviews, panels, conferences and industry discussions.
• Proactively identify stories, milestones and sector developments that can strengthen AMFI-K’s profile and influence.
• Coordinate timely and effective communications to AMFI-K members, staff, Board and other internal stakeholders.
• Develop newsletters, circulars, announcements, member updates and other internal communication materials.
• Support departments to package and communicate programme activities, achievements and opportunities in a clear and consistent manner.
• Develop communications and visibility plans for AMFI-K conferences, forums, trainings, launches, awards and stakeholder engagements.
• Coordinate pre-event, live-event and post-event communications, including invitations, media engagement, social media campaigns and event content.
• Coordinate photography, videography, branding and other communications requirements for major events.
• Develop post-event communication materials, highlights and impact stories.
• Safeguard and strengthen AMFI-K’s corporate identity and brand reputation.
• Ensure consistent application of AMFI-K branding across publications, presentations, digital platforms, events and external communication materials.
• Maintain an organised library of approved photographs, videos, logos, templates, publications and other communication assets.
• Review communications materials produced internally or by partners, where required, for consistency with AMFI-K’s brand and messaging.
• Track media coverage, digital performance, audience growth, engagement and other relevant communications metrics.
• Prepare regular communications performance reports and recommend actions to improve reach, engagement and visibility.
• Maintain records of media coverage, publications, campaigns, events and other communications outputs.

• Excellent writing, editing, proofreading and storytelling skills.
• Strong working knowledge of Microsoft Office and content management systems.
• Proficiency in social media platforms and digital publishing tools.
• Proficiency in graphic design and publishing tools such as Canva, Adobe Creative Cloud (including Photoshop/InDesign) or equivalent.
• Basic to intermediate photography and video production/editing skills.
• Ability to use social media and digital analytics tools to monitor performance and generate insights.
• Ability to develop presentations, infographics and other visually engaging communication products.

• Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, Digital Media or a related field.
• At least 3–5 years of progressive relevant experience in communications, public relations, journalism, digital communications, media or a related field.
• Demonstrated experience managing organisational social media platforms and digital campaigns.
• Demonstrated ability to produce high-quality written, visual and multimedia content.
• Experience in media engagement, event communications and stakeholder communications.
• Strong portfolio of previous communications work is required and may be requested during shortlisting/interviews.
• Experience in financial services, microfinance, financial inclusion, development, policy advocacy or a membership-based organisation will be an added advantage.