Background

Spotify is the world's leading audio streaming platform, offering on-demand access to over 100 million songs, millions of podcasts, and audiobooks. It is designed for personalized music discovery, allowing you to build playlists, listen to curated recommendations, and share audio across almost any device.

What You'll Do

• Lead consumer marketing campaigns across East Africa, while supporting culturally relevant campaigns in additional Sub-Saharan African markets
• Partner with cross-functional teams across marketing, music, partnerships, media, analytics, and creative to bring campaigns to life from strategy through execution
• Use on-platform and off-platform insights to identify audience behaviors, market opportunities, and growth drivers that inform marketing strategy
• Develop clear creative and media briefs in collaboration with internal stakeholders and external agency partners
• Drive acquisition, engagement, and retention initiatives for both Free and Premium audiences
• Identify and activate local partnerships, creators, agencies, and cultural touchpoints that strengthen brand awareness and consumer consideration
• Analyze campaign performance and translate learnings into actionable recommendations for future programs and market strategies
• Adapt global marketing initiatives to ensure they resonate locally across diverse consumer audiences and market contexts
• Support local music and cultural marketing moments in partnership with internal teams and regional collaborators

Who You Are

• You have a minimum of 4+ years of experience in consumer marketing, brand marketing, or campaign management within East Africa
• You have experience working across multiple Sub-Saharan African markets or regional campaigns
• You are experienced in brand strategy, consumer insights, digital marketing, media, and/or project management
• You have delivered impactful campaigns within digital businesses, FMCG, retail, entertainment, or technology environments
• You know how to translate consumer and cultural insights into effective marketing strategies and campaigns
• You are comfortable working with data and performance metrics to evaluate success and optimize marketing effectiveness
• You can manage multiple priorities simultaneously while maintaining strong attention to detail and execution quality
• You are a collaborative partner who works effectively across teams, agencies, and stakeholders with different perspectives and priorities
• You have a proactive, solutions-oriented mindset and are comfortable operating in fast-moving environments
• You care deeply about culture, storytelling, and creating experiences that resonate authentically with local audiences

Where You'll Be

• This role is based in Nairobi, Kenya
• This position is available through a third party as a Long-Term Contractor

• Lead consumer marketing campaigns across East Africa, while supporting culturally relevant campaigns in additional Sub-Saharan African markets
• Partner with cross-functional teams across marketing, music, partnerships, media, analytics, and creative to bring campaigns to life from strategy through execution
• Use on-platform and off-platform insights to identify audience behaviors, market opportunities, and growth drivers that inform marketing strategy
• Develop clear creative and media briefs in collaboration with internal stakeholders and external agency partners
• Drive acquisition, engagement, and retention initiatives for both Free and Premium audiences
• Identify and activate local partnerships, creators, agencies, and cultural touchpoints that strengthen brand awareness and consumer consideration
• Analyze campaign performance and translate learnings into actionable recommendations for future programs and market strategies
• Adapt global marketing initiatives to ensure they resonate locally across diverse consumer audiences and market contexts
• Support local music and cultural marketing moments in partnership with internal teams and regional collaborators

• Brand strategy
• Consumer insights
• Digital marketing
• Media planning
• Project management
• Data analysis
• Performance metrics evaluation
• Cross-functional collaboration
• Communication
• Storytelling

• Minimum of 4+ years of experience in consumer marketing, brand marketing, or campaign management within East Africa
• Experience working across multiple Sub-Saharan African markets or regional campaigns
• Experience in brand strategy, consumer insights, digital marketing, media, and/or project management
• Delivered impactful campaigns within digital businesses, FMCG, retail, entertainment, or technology environments
• Ability to translate consumer and cultural insights into effective marketing strategies and campaigns
• Comfort working with data and performance metrics
• Ability to manage multiple priorities simultaneously with strong attention to detail and execution quality
• Collaborative partner
• Proactive, solutions-oriented mindset