About North Star Network

North Star Network (NSN) is a global sports and betting media group that builds and operates leading digital brands connecting sports fans and bettors across 30+ countries.

Our mission is to turn passion for sports and gaming into trusted information, data-driven insights, and responsible entertainment.

We’re a multicultural, fully remote company uniting over 50 in-house and 200+ external experts from more than 20 nationalities across Europe, Africa, and the Americas.

About The Role

We are looking for a Content Writer dedicated to the Mexican market.

As a Content Writer, you will be responsible for producing high-quality, accurate, and SEO-driven content tailored to the Mexican audience. Your work will play a key role in attracting, engaging, and converting users across our iGaming and sports platforms.

Reporting to a Content Manager or Senior Content Manager, you will collaborate closely with Editors, SEO specialists, and other Writers to ensure our content meets the highest editorial standards while supporting traffic growth and monetization goals.

This role is ideal for writers who combine strong editorial skills, in-depth knowledge of the Mexican market, and a performance-driven mindset in fast-paced digital environments

Key Responsibilities

Content Creation

• Write original, high-quality articles following provided briefs, tone, and structure.
• Adapt writing style to match different markets, audiences, and brands.
• Ensure factual accuracy and clarity while maintaining an engaging and professional tone.
• Produce a consistent volume of content within deadlines, meeting quality and SEO expectations.
• Conduct research on relevant topics, trends, and operators to ensure up-to-date and reliable information.
• Provide first-person experience and in-depth expertise.

SEO Integration

• Apply SEO best practices in writing: use of keywords, internal linking, meta tags, and structured formatting.
• Follow content briefs and editorial guidelines to optimize for visibility and conversion.
• Collaborate with SEO specialists and Content Managers to adjust existing content when needed.
• Track article performance when requested and use feedback to improve writing and targeting.
• Review articles on a regular basis to flag outdated information and to implement updates requested from Content Managers.

Collaboration & Feedback

• Work closely with Editors and Content Managers to refine drafts and integrate feedback.
• Cooperate with other writers to maintain consistent quality and tone across projects.
• Participate in content reviews and workshops to improve writing quality and efficiency.
• Communicate proactively about challenges, progress, and content ideas.

Compliance & Quality

• Ensure all content complies with brand, editorial, and regulatory guidelines, particularly in iGaming and sports-related topics.
• Maintain accuracy and neutrality when writing about operators, games, or predictions.
• Perform self-proofreading before submission and ensure minimal editing needs.
• Keep updated with market regulations, trends, and audience expectations.

What We’re Looking For

• Native or near-native Spanish speaker with strong cultural and market knowledge of Mexico (a must).
• Proven experience as a Content Writer, well versed in sports betting and iGaming (mandatory).
• Strong writing skills in Mexican Spanish, with the ability to produce clear, persuasive and engaging content.
• Solid experience writing SEO-driven content.
• Practical knowledge of CMS platforms (e.g. WordPress).
• Comfortable working in a remote, multicultural environment.

What We Offer

• Work on high-traffic international brands reaching millions of sports fans worldwide.
• 100% remote work possible.
• Join a diverse, international team passionate about sports, content, and digital innovation.
• Opportunities to grow within a fast-expanding global media company.
• A culture of autonomy, trust, and collaboration.

• Write original, high-quality articles following provided briefs, tone, and structure.
• Adapt writing style to match different markets, audiences, and brands.
• Ensure factual accuracy and clarity while maintaining an engaging and professional tone.
• Produce a consistent volume of content within deadlines, meeting quality and SEO expectations.
• Conduct research on relevant topics, trends, and operators to ensure up-to-date and reliable information.
• Provide first-person experience and in-depth expertise.
• Apply SEO best practices in writing: use of keywords, internal linking, meta tags, and structured formatting.
• Follow content briefs and editorial guidelines to optimize for visibility and conversion.
• Collaborate with SEO specialists and Content Managers to adjust existing content when needed.
• Track article performance when requested and use feedback to improve writing and targeting.
• Review articles on a regular basis to flag outdated information and to implement updates requested from Content Managers.
• Work closely with Editors and Content Managers to refine drafts and integrate feedback.
• Cooperate with other writers to maintain consistent quality and tone across projects.
• Participate in content reviews and workshops to improve writing quality and efficiency.
• Communicate proactively about challenges, progress, and content ideas.
• Ensure all content complies with brand, editorial, and regulatory guidelines, particularly in iGaming and sports-related topics.
• Maintain accuracy and neutrality when writing about operators, games, or predictions.
• Perform self-proofreading before submission and ensure minimal editing needs.
• Keep updated with market regulations, trends, and audience expectations.

• Strong writing skills in Mexican Spanish
• SEO-driven content writing
• Research
• SEO best practices, including keywords, internal linking, meta tags, and structured formatting
• CMS platforms such as WordPress
• Self-proofreading
• Clear, persuasive, and engaging writing
• Communication and collaboration

• Native or near-native Spanish speaker with strong cultural and market knowledge of Mexico (a must).
• Proven experience as a Content Writer, well versed in sports betting and iGaming (mandatory).
• Strong writing skills in Mexican Spanish, with the ability to produce clear, persuasive and engaging content.
• Solid experience writing SEO-driven content.
• Practical knowledge of CMS platforms (e.g. WordPress).
• Comfortable working in a remote, multicultural environment.