CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.

Our client is seeking a Customer Development Lead to manage supermarkets and minimarts under distributors and regional second lines, deliver JBP objectives and quarterly targets, and drive visibility, shelf share, availability, and promotions. The role also involves negotiating listings and displays, managing merchandising teams and service providers, and tracking market and competitor performance.

Responsibilities or duties

• Manage supermarkets and minimarts under distributors and regional second lines.
• Deliver agreed JBP objectives and quarterly targets.
• Drive visibility, share of shelf, product availability and promotional execution.
• Negotiate additional display opportunities and new product listings.
• Manage merchandising teams and third-party service providers.
• Monitor market performance and competitor activities.

Mandatory Requirements (Candidates must meet ALL criteria below):

• 7–10 years of total FMCG experience.
• Minimum 5 years' experience within the Beverage category.
• Strong Modern Trade experience managing supermarkets and key accounts.
• Proven experience managing Joint Business Plans (JBPs).
• Hands-on experience with planogram implementation and shelf-space negotiations.
• Experience executing consumer promotions, product launches and visibility initiatives.
• Experience managing merchandisers and third-party vendors.
• Strong distributor and stakeholder management capabilities.
• Ability to independently drive new listings and account development.

• Manage supermarkets and minimarts under distributors and regional second lines.
• Deliver agreed JBP objectives and quarterly targets.
• Drive visibility, share of shelf, product availability and promotional execution.
• Negotiate additional display opportunities and new product listings.
• Manage merchandising teams and third-party service providers.
• Monitor market performance and competitor activities.

• Strong Modern Trade experience managing supermarkets and key accounts.
• Proven experience managing Joint Business Plans (JBPs).
• Hands-on experience with planogram implementation and shelf-space negotiations.
• Experience executing consumer promotions, product launches and visibility initiatives.
• Experience managing merchandisers and third-party vendors.
• Strong distributor and stakeholder management capabilities.
• Ability to independently drive new listings and account development.

• BA/BSc/HND
• 7–10 years of total FMCG experience.
• Minimum 5 years' experience within the Beverage category.