Background

The Higher Education Loans Board, HELB, is the leading financier of higher education in Kenya. It is a State Corporation under the then Ministry of Higher Education, Science and Technology. HELB was established by an Act of Parliament (Cap 213A) in 1995.The mandate of the Board is to disburse loans, bursaries and scholarship to students pursuing higher educa...

Job Profile

The job holder is responsible for conceptualizing, planning and overseeing the implementation of corporate communication (public relations activities), product marketing and customer experience strategies, policies, systems and initiatives that translate into brand value enhancement, institutional visibility, drive the institution’s sustainability agenda, corporate social investment, stakeholder engagement, service quality assurance and reputational risk management.

Job Specifications

Duties and responsibilities at this level will entail:

The job holder is responsible for conceptualizing, planning and overseeing the implementation of corporate communication (public relations activities), product marketing, policies, systems and initiatives that translate into brand value enhancement, institutional visibility, drive the institution’s sustainability agenda, corporate social investment, stakeholder engagement and reputational risk management.

Developing, implementing and reviewing corporate communications policies, strategies, standards, guidelines and procedures.

Leading the conceptualization, ideation, planning and implementation of corporate communication, branding and public relations strategies.

Overseeing the management of annual events to promote smooth stakeholder engagement and publicize activities of the institution, including stakeholder engagement forums.

Spearheading the development, packaging and production of communication briefs and publications for internal and external use.

Spearheading all media campaign engagements for the institution in liaison with respective divisions to drive brand visibility and uptake of the institution’s products and services.

Overseeing all internal and external communication for the institution to ensure information consistency.

Spearheading the organization’s corporate social investment and sustainability agenda.

Coordinating official communication with the media and coverage of HELB events and activities.

Developing, implementing and managing the social media strategy to promote visibility of HELB.

Designing communication infrastructure of the HELB brand through publications, merchandising and marketing.

Establishing and maintaining linkages with internal and external stakeholders for mutually beneficial relationships.

Developing and disseminating information, education and communication (IEC) materials.

Coordinating media events and publicity programmes.

Overseeing and coordinating website content and updates.

Overseeing closure of audit issues and adherence to enterprise risk management for compliance.

Qualifications and Experience

For appointment to this grade an officer must have:

Served for a cumulative period of fifteen (15) years relevant work experience, three (3) of which must have been in the grade of Assistant Director, Corporate Communication and Customer Experience or in a comparable position.

Bachelor’s degree in Public Relations, Communication, Journalism, Marketing, International Relations or equivalent qualifications from a recognized institution.

Master’s degree in Public Relations, Communication, Journalism, Marketing, International Relations or equivalent qualifications from a recognized institution.

Leadership course lasting not less than four (4) weeks from a recognized institution.

Membership to a relevant professional body and in good standing where applicable.

A valid practicing license where applicable.

Certificate in computer applications.

Shown merit and ability as reflected in work performance and results.

Key Skills and Competencies

Effective communication and interpersonal skills.

Team player.

Negotiation and networking skills.

Emotional intelligence.

Strategic thinking.

Innovative and creative ability.

Effective decision-making skills.

Presentation skills.

Analytical skills.

Report writing skills.

Stress management skills.

• Conceptualizing, planning and overseeing the implementation of corporate communication (public relations activities), product marketing, policies, systems and initiatives that translate into brand value enhancement, institutional visibility, drive the institution’s sustainability agenda, corporate social investment, stakeholder engagement and reputational risk management.
• Developing, implementing and reviewing corporate communications policies, strategies, standards, guidelines and procedures.
• Leading the conceptualization, ideation, planning and implementation of corporate communication, branding and public relations strategies.
• Overseeing the management of annual events to promote smooth stakeholder engagement and publicize activities of the institution, including stakeholder engagement forums.
• Spearheading the development, packaging and production of communication briefs and publications for internal and external use.
• Spearheading all media campaign engagements for the institution in liaison with respective divisions to drive brand visibility and uptake of the institution’s products and services.
• Overseeing all internal and external communication for the institution to ensure information consistency.
• Spearheading the organization’s corporate social investment and sustainability agenda.
• Coordinating official communication with the media and coverage of HELB events and activities.
• Developing, implementing and managing the social media strategy to promote visibility of HELB.
• Designing communication infrastructure of the HELB brand through publications, merchandising and marketing.
• Establishing and maintaining linkages with internal and external stakeholders for mutually beneficial relationships.
• Developing and disseminating information, education and communication (IEC) materials.
• Coordinating media events and publicity programmes.
• Overseeing and coordinating website content and updates.
• Overseeing closure of audit issues and adherence to enterprise risk management for compliance.

• Effective communication and interpersonal skills.
• Team player.
• Negotiation and networking skills.
• Emotional intelligence.
• Strategic thinking.
• Innovative and creative ability.
• Effective decision-making skills.
• Presentation skills.
• Analytical skills.
• Report writing skills.
• Stress management skills.

• Bachelor’s degree in Public Relations, Communication, Journalism, Marketing, International Relations or equivalent qualifications from a recognized institution.
• Master’s degree in Public Relations, Communication, Journalism, Marketing, International Relations or equivalent qualifications from a recognized institution.
• Leadership course lasting not less than four (4) weeks from a recognized institution.
• Membership to a relevant professional body and in good standing where applicable.
• A valid practicing license where applicable.
• Certificate in computer applications.