Job Purpose Statement

An officer -level, hands -on creative role requiring at least 3 years of relevant professional experience in graphic design, digital content creation and multimedia production.

The Digital Content Creation & Graphic Design Officer is responsible for the end -to- end development, production and quality assurance of all designs and visual content for CIB Kenya, including work produced in - house and by external creative partners. Repor ting to the Manager – Marketing, Brand & Communications, the officer translates approved business and marketing briefs into compelling digital, print, animation and video assets across customer -facing and internal touchpoints.

The officer is the day -to-day custodian of the brand’s look and feel, ensuring consistent visual identity, high creative standards and engaging storytelling that builds brand recognition, trust and affinity. The role owns creative delivery from concept to final production, uses approved AI tools responsibly to improve creative quality and efficiency, and maintains reusable assets and production continuity. Brand strategy, exceptions, budgets and final release approvals remain subject to the Manager and the bank’s approval framework.

Job Specification

Education:

• Bachelor’s degree in Graphic Design, Multimedia Design, Visual Communication, Animation, Film/Video Production, Marketing, Communications or a related field.

Experience:

• At least 3 years of relevant hands -on professional experience in graphic design, digital content creation and multimedia production, with demonstrable responsibility for delivering creative work from brief to final output.
• Proven experience producing both digital and print designs, applying brand identity standards and managing multiple creative briefs and deadlines.
• Demonstrated capability in animation, motion graphics and video editing, supported by completed work showing concept development, storyboarding, editing and finishing.
• Practical experience using AI -assisted creative workflows responsibly, with the ability to explain human review, information protection and usage -rights checks.
• Experience coordinating production suppliers, reviewing proofs and preparing artwork and multimedia for final delivery. Banking, financial services or another regulated -sector background is an added advantage.
• A portfolio and showreel are required at interview, covering brand application, design, animation and video work. Candidates should explain their individual contribution, creative process and any AI assistance; confidential work must be anonymized or share d with permission.

Skills:

• Strong working proficiency in Adobe Photoshop, Illustrator and InDesign for design, image editing, layout and print-ready artwork.
• Practical proficiency in After Effects or equivalent motion - graphics software and Premiere Pro, DaVinci Resolve or equivalent video - editing software.
• Strong visual judgment in typography, composition, colour, imagery and storytelling, with the ability to maintain a distinctive, consistent brand look and feel.
• Ability to script and storyboard, capture usable footage, edit sound, apply colour correction and produce captions and platform -ready exports.
• Practical proficiency with approved AI - assisted creative tools, prompt development, output refinement and human -led quality assurance.
• Clear copywriting, proofreading and presentation skills, with attention to product accuracy and brand tone.
• Understanding of digital content formats, responsive layouts, email creative, accessibility and basic UI/UX principles; ability to collaborate with developers and channel owners.
• Ability to interpret creative and campaign analytics, develop testable creative variants and translate feedback into improvements.
• Strong production planning, file organization, version control, stakeholder coordination and vendor briefing skills.
• Working knowledge of print production, asset licensing, contributor permissions, confidential information handling and approval controls.

Certifications (Preferred but not Mandatory):

• Relevant Adobe certification in graphic design, video editing or motion graphics.
• Relevant qualifications or short courses in animation, filmmaking, photography, brand design or UI/UX.
• Relevant training in responsible AI use, AI - assisted creative production or digital content analytics.
• Relevant digital marketing or platform certifications where aligned with assigned channel responsibilities.

• Develop, produce and quality assure all designs and visual content for CIB Kenya, including work produced in-house and by external creative partners.
• Translate approved business and marketing briefs into compelling digital, print, animation and video assets across customer-facing and internal touchpoints.
• Act as day-to-day custodian of the brand’s look and feel, ensuring consistent visual identity, high creative standards and engaging storytelling.
• Own creative delivery from concept to final production.
• Use approved AI tools responsibly to improve creative quality and efficiency.
• Maintain reusable assets and production continuity.
• Coordinate production suppliers, review proofs and prepare artwork and multimedia for final delivery.

• Strong working proficiency in Adobe Photoshop, Illustrator and InDesign for design, image editing, layout and print-ready artwork.
• Practical proficiency in After Effects or equivalent motion-graphics software and Premiere Pro, DaVinci Resolve or equivalent video-editing software.
• Strong visual judgment in typography, composition, colour, imagery and storytelling, with the ability to maintain a distinctive, consistent brand look and feel.
• Ability to script and storyboard, capture usable footage, edit sound, apply colour correction and produce captions and platform-ready exports.
• Practical proficiency with approved AI-assisted creative tools, prompt development, output refinement and human-led quality assurance.
• Clear copywriting, proofreading and presentation skills, with attention to product accuracy and brand tone.
• Understanding of digital content formats, responsive layouts, email creative, accessibility and basic UI/UX principles; ability to collaborate with developers and channel owners.
• Ability to interpret creative and campaign analytics, develop testable creative variants and translate feedback into improvements.
• Strong production planning, file organization, version control, stakeholder coordination and vendor briefing skills.
• Working knowledge of print production, asset licensing, contributor permissions, confidential information handling and approval controls.

• Bachelor’s degree in Graphic Design, Multimedia Design, Visual Communication, Animation, Film/Video Production, Marketing, Communications or a related field.
• Proven experience producing both digital and print designs, applying brand identity standards and managing multiple creative briefs and deadlines.
• Demonstrated capability in animation, motion graphics and video editing, supported by completed work showing concept development, storyboarding, editing and finishing.
• Practical experience using AI-assisted creative workflows responsibly, with the ability to explain human review, information protection and usage-rights checks.
• Experience coordinating production suppliers, reviewing proofs and preparing artwork and multimedia for final delivery.
• A portfolio and showreel are required at interview, covering brand application, design, animation and video work. Candidates should explain their individual contribution, creative process and any AI assistance; confidential work must be anonymized or shared with permission.