Background

Africa Management Solutions Limited (AMSOL) is the fastest growing Human Resources and Management consulting firm that offers an array of hr solutions tailored to accurately address all the human resource and management needs of any organization.

Role Context

This is a hands-on role requiring full ownership of the content lifecycle—from ideation and production to publishing and performance optimization. The ideal candidate has a strong grasp of Nairobi’s digital culture and can consistently produce trend-driven, viral content that resonates with Gen Z and Millennial audiences.

Key Responsibilities

• Conceptualize and execute content aligned with brand and campaign objectives.
• Produce engaging short-form video content for Instagram, TikTok, YouTube, and Facebook.
• Design high-quality visual assets and creatives for digital campaigns.
• Identify and leverage trending topics, formats, and cultural moments.
• Write compelling, audience-specific captions and copy.
• Manage and actively engage with online communities.
• Track content performance and optimize creatives based on insights and analytics.
• Ensure consistency in brand identity, tone, and visual storytelling across all platforms.

Required Skills & Technical Competencies

Content Creation & Editing

• Proficiency in short-form video editing tools such as CapCut, Adobe Premiere Pro, or Final Cut Pro.
• Strong graphic design skills using Canva and/or Adobe Photoshop (both preferred).

Creative & Strategic Skills

• Strong copywriting skills tailored to Gen Z and Millennial audiences.
• Ability to manage campaigns from ideation through execution.
• Deep understanding of digital trends, virality, and audience behavior.
• Experience in community management and engagement.

Advertising & Performance

• Basic understanding of Meta (Facebook, Instagram, WhatsApp) and TikTok Ads.
• Ability to analyze and optimize content based on performance data.

Design & Execution Expectations

• Create scroll-stopping visuals and thumbnails.
• Deliver campaign or competition posters within 4–8 hours turnaround time.
• Develop clean, scalable, and brand-aligned templates.
• Maintain visual consistency across all digital platforms.
• Rapidly iterate and improve content based on engagement metrics and feedback.

• Conceptualize and execute content aligned with brand and campaign objectives.
• Produce engaging short-form video content for Instagram, TikTok, YouTube, and Facebook.
• Design high-quality visual assets and creatives for digital campaigns.
• Identify and leverage trending topics, formats, and cultural moments.
• Write compelling, audience-specific captions and copy.
• Manage and actively engage with online communities.
• Track content performance and optimize creatives based on insights and analytics.
• Ensure consistency in brand identity, tone, and visual storytelling across all platforms.

• Proficiency in short-form video editing tools such as CapCut, Adobe Premiere Pro, or Final Cut Pro.
• Strong graphic design skills using Canva and/or Adobe Photoshop (both preferred).
• Strong copywriting skills tailored to Gen Z and Millennial audiences.
• Ability to manage campaigns from ideation through execution.
• Deep understanding of digital trends, virality, and audience behavior.
• Experience in community management and engagement.
• Basic understanding of Meta (Facebook, Instagram, WhatsApp) and TikTok Ads.
• Ability to analyze and optimize content based on performance data.
• Create scroll-stopping visuals and thumbnails.
• Deliver campaign or competition posters within 4–8 hours turnaround time.
• Develop clean, scalable, and brand-aligned templates.
• Maintain visual consistency across all digital platforms.
• Rapidly iterate and improve content based on engagement metrics and feedback.

• BA/BSc/HND