DUTIES AND RESPONSIBILITIES

Digital Marketing Strategy & Execution

• Plan and implement digital marketing campaigns across multiple platforms
• Support brand visibility and lead generation through online channels
• Monitor and optimize campaign performance to improve results

Social Media Management

• Manage and grow the company’s social media presence (e.g., Facebook, Instagram, TikTok, LinkedIn)
• Create and schedule engaging posts aligned with brand identity
• Respond to comments, messages, and online inquiries in a timely manner
• Track social media performance and provide insights for improvement

Content Creation

• Develop creative content including posts, graphics, captions, and short videos
• Collaborate with design and marketing teams to produce engaging campaigns
• Ensure all content aligns with brand tone, messaging, and objectives

Campaign Management & Analytics

• Run paid advertising campaigns (social media ads, Google Ads where applicable)
• Analyze campaign performance using analytics tools
• Prepare regular reports on digital marketing performance and engagement metrics

Brand Growth & Online Engagement

• Identify digital trends and opportunities for brand growth
• Engage with online communities to enhance brand visibility
• Support promotional campaigns, product launches, and events

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Degree or Diploma in Digital Marketing, Marketing, Communications, or related field
• Minimum 3+ years of experience as a Digital Marketer
• Strong experience in social media marketing and content creation
• Proven track record of managing digital campaigns
• Social media management tools (e.g., Meta Business Suite, Hootsuite)
• Content creation tools (Canva, Adobe Suite is an added advantage)
• Basic knowledge of paid ads (Facebook Ads, Instagram Ads, Google Ads)
• Understanding of analytics tools (Google Analytics, insights dashboards)

• Plan and implement digital marketing campaigns across multiple platforms
• Support brand visibility and lead generation through online channels
• Monitor and optimize campaign performance to improve results
• Manage and grow the company’s social media presence (e.g., Facebook, Instagram, TikTok, LinkedIn)
• Create and schedule engaging posts aligned with brand identity
• Respond to comments, messages, and online inquiries in a timely manner
• Track social media performance and provide insights for improvement
• Develop creative content including posts, graphics, captions, and short videos
• Collaborate with design and marketing teams to produce engaging campaigns
• Ensure all content aligns with brand tone, messaging, and objectives
• Run paid advertising campaigns (social media ads, Google Ads where applicable)
• Analyze campaign performance using analytics tools
• Prepare regular reports on digital marketing performance and engagement metrics
• Identify digital trends and opportunities for brand growth
• Engage with online communities to enhance brand visibility
• Support promotional campaigns, product launches, and events

• Social media marketing
• Content creation
• Managing digital campaigns
• Social media management tools (e.g., Meta Business Suite, Hootsuite)
• Content creation tools (Canva, Adobe Suite is an added advantage)
• Basic knowledge of paid ads (Facebook Ads, Instagram Ads, Google Ads)
• Understanding of analytics tools (Google Analytics, insights dashboards)

• Degree or Diploma in Digital Marketing, Marketing, Communications, or related field
• Minimum 3+ years of experience as a Digital Marketer