Background information about the job or company (e.g., role context, company overview)

Looking for a communication job in Kenya? Sai Pharmaceuticals is hiring a Digital Marketer to develop online marketing campaigns, manage social media platforms and create engaging content. The role is based in Thika and familiarity with social media advertising required.

Purpose

The purpose of this job is to plan, develop, and execute marketing campaigns that promote the company’s products using digital channels.

Responsibilities or duties

• Develop and execute social media strategies across the company’s social media platforms that include; Facebook, TikTok, Twitter, YouTube and Instagram.
• Create and curate content for social media channels.
• Work with graphic designers to develop social media content.
• Collaborate with the marketing team to align social media strategies with overall marketing goals.
• Community management by monitoring and responding to all social media comments, messages, inquiries and reviews.
• Manage social media advertising campaigns to optimize ad performance.
• Analyze social media performance metrics and provide insights to improve engagement and reach.
• Develop annual budgets for social media spend.
• Collaborate with marketing agencies to align on other digital strategies such as as SEO marketing, Google Ads, blogs and review collection.
• Develop, plan and execute influencer campaigns alongside the marketing team.
• Own end-to-end e-commerce account management from orders, payments to listings and promotions for online retail partners.

Qualifications or requirements (e.g., education, skills)

• A degree in Marketing, communication, digital media or a related field or equivalent experience.
• Excellent communication, collaboration, negotiation skills and with a results-driven mindset
• Familiarity with social media advertising and digital marketing strategies.

Experience needed

• 3 years’ experience in Digital Marketing.

• Develop and execute social media strategies across the company’s social media platforms that include; Facebook, TikTok, Twitter, YouTube and Instagram.
• Create and curate content for social media channels.
• Work with graphic designers to develop social media content.
• Collaborate with the marketing team to align social media strategies with overall marketing goals.
• Community management by monitoring and responding to all social media comments, messages, inquiries and reviews.
• Manage social media advertising campaigns to optimize ad performance.
• Analyze social media performance metrics and provide insights to improve engagement and reach.
• Develop annual budgets for social media spend.
• Collaborate with marketing agencies to align on other digital strategies such as as SEO marketing, Google Ads, blogs and review collection.
• Develop, plan and execute influencer campaigns alongside the marketing team.
• Own end-to-end e-commerce account management from orders, payments to listings and promotions for online retail partners.

• Excellent communication, collaboration, negotiation skills
• Results-driven mindset
• Familiarity with social media advertising
• Familiarity with digital marketing strategies

• A degree in Marketing, communication, digital media or a related field or equivalent experience.
• 3 years’ experience in Digital Marketing.