Background

Mogo is a leading fintech company.

Responsibilities

Own and execute paid media strategy across Google, Meta, and TikTok for all product lines

Lead SEO and SEM, ensuring Mogo ranks for high-intent fintech and asset finance keywords in Kenya

Collaborate with Product Managers on campaign briefs and landing page optimisation per product

Deliver weekly and monthly reporting on CAC, ROAS, conversion rates, and channel ROI

Qualifications

Proven experience in digital marketing, with a focus on paid media, SEO, and SEM.

Experience with Google Ads, Meta Ads, and TikTok Ads platforms.

Strong analytical skills and experience in reporting on key marketing metrics.

Excellent communication and collaboration skills.

Experience

Minimum of 3 years of experience in a digital marketing role.

• Own and execute paid media strategy across Google, Meta, and TikTok for all product lines
• Lead SEO and SEM, ensuring Mogo ranks for high-intent fintech and asset finance keywords in Kenya
• Collaborate with Product Managers on campaign briefs and landing page optimisation per product
• Deliver weekly and monthly reporting on CAC, ROAS, conversion rates, and channel ROI

• Paid Media Strategy
• Google Ads
• Meta Ads
• TikTok Ads
• SEO
• SEM
• Campaign Briefing
• Landing Page Optimization
• Reporting
• CAC Analysis
• ROAS Analysis
• Conversion Rate Optimization
• Channel ROI Analysis

• Proven experience in digital marketing, with a focus on paid media, SEO, and SEM.
• Experience with Google Ads, Meta Ads, and TikTok Ads platforms.
• Strong analytical skills and experience in reporting on key marketing metrics.
• Excellent communication and collaboration skills.