Digital Marketing Officer job at Mintvilla Housing Real Estate

Vacancy title:
Digital Marketing Officer

[ Type: FULL TIME , Industry: Construction , Category: Media, Communications & Writing ]

Jobs at:

Mintvilla Housing Real Estate

Deadline of this Job:
16 December 2022  

Duty Station:
Within Kenya , Nairobi , East Africa

Summary
Date Posted: Wednesday, December 14, 2022 , Base Salary: Not Disclosed

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JOB DETAILS:

JOB DESCRIPTION
JOB SUMMARY

Manage all social media channels and campaigns to sustain an engaging audience experience, to increase audience satisfaction

KEY RESPONSIBILITIES AND DUTIES
• Content Creation
• Edit videos, create transcriptions, convert videos into content that can be used across social media and blogs such as IG and FB stories, Youtube, etc
• If on location, be available for shooting on site on designated shooting days.
• Develop strategy and tactics to address organizational and client needs through paid and organic social & digital media
• Create, manage, and optimize social and digital media campaigns using Facebook/Instagram/Twitter/LinkedIn/Pinterest/Snapchat/Google advertising platforms.
• Conduct keyword and demographic research to inform targeting strategies within contextual advertising campaigns.
• Use analytics tools Google Analytics, and others available to create dashboards, reports, and other documents to update internal staff and clients as to campaign results.
• Design, develop and edit photos and videos to use in ads that compel people to take action.
• Design and edit websites using present themes in WordPress
• Digital Marketing
• Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Develop and monitor campaign budgets. Plan and manage our social media platforms. Prepare accurate reports on our marketing campaign’s overall performance.
• Coordinate with advertising and media experts to improve marketing results.
• Identify the latest trends and technologies affecting our industry.
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Work with your team to brainstorm new and innovative growth strategies.
• Oversee and manage all contests, giveaways, and other digital projects.
• Analyse social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
• Conduct research and analyse data to identify and define audiences.
• Manage promotional marketing activities.
• Organize events and product exhibitions.
• Update databases and use a customer relationship management (CRM) system.
• Track media coverage and follow industry trends.
• Submit Weekly, monthly and quarterly reports to the Supervisor/ Line manager.
• Developing and implementing sales and marketing strategies.
• Proactively seeking ways to drive and streamline daily marketing processes and procedures that supports high performance.
• Expedite the resolution of customer problems and complaints to maximize satisfaction
• Supply sales manager with reports on customer needs, problems, interests, competitive activities and potential for new products and services.
• Keep abreast of best practices and promotional trends.
• Manage and actively update our social media platforms Facebook, Twitter, IG
• Perform any other duties assigned by your supervisor and line manager from time to time


Work Hours: 8


Experience in Months: 36

Level of Education:
Bachelor Degree

Job application procedure

Interested and qualified candidates should forward their CV to: using the position as subject of email.
Interested and qualified? Go to Mintvilla Housing Real Estate on mintvillas.recruiteze.com to apply


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QUICK ALERT SUBSCRIPTION

Job Info
Job Category: Communications/ Public Relations jobs in Kenya
Job Type: Full-time
Deadline of this Job: 16 December 2022
Duty Station: Nairobi
Posted: 14-12-2022
No of Jobs: 1
Start Publishing: 14-12-2022
Stop Publishing (Put date of 2030): 14-12-2066
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