Digital Marketing and Communications

2025-10-13T14:51:10+00:00

FULL_TIME

Professional Services

Advertising & Marketing

2025-10-27T17:00:00+00:00

 

Kenya

8

Digital marketing and communications professionals need skills in content creation, data analysis, and SEO, with responsibilities including developing campaigns, managing social media, and analyzing performance. 

Campaign management: Develop and execute digital marketing campaigns across various channels like social media, email, and paid search. Content and website management: Create and optimize content for websites, blogs, and social media to engage the audience and improve user experience. Performance analysis and reporting: Track key performance indicators (KPIs), analyze campaign results, and provide reports to management to demonstrate ROI. Brand consistency: Ensure a consistent brand message and tone across all digital platforms. Market research: Conduct market and competitive analysis to identify trends, target audiences, and new opportunities. Team collaboration: Work with sales, design, and other teams to coordinate marketing efforts and ensure alignment.

Strategic and analytical skills: Ability to develop marketing strategies, analyze data to assess campaign performance, and use insights to make improvements. Content and creative skills: Proficiency in creating engaging content for websites, social media, and email, including writing, design, and video. Technical and platform skills: Knowledge of SEO, SEM, and managing campaigns across various platforms like Google Ads, social media, and email marketing software. Communication skills: Excellent written and verbal communication to work with teams, clients, and stakeholders, and to maintain brand consistency. Project management: Ability to manage multiple campaigns and tasks simultaneously.

Education: A bachelor's degree in marketing, business, or a related field is often required. Experience: Proven experience in digital marketing, with a track record of running successful campaigns. Tool proficiency: Expertise in digital marketing tools such as Google Analytics, Google Ads, and social media management platforms. Analytical mindset: A data-driven approach to decision-making and performance measurement. Adaptability: A commitment to staying updated on the latest digital trends and technologies.

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