Background

CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.

Key Responsibilities

Manage social media platforms (paid & organic), create content, and maintain a social media calendar.

develop and execute digital campaigns, including Googles Ads and targeted social media promotions.

Track, analyze, and report on campaign performance (KPIs and ROI).

Implement SEO strategies to increase website traffic and update website content regularly.

use CRM tools to distribute newsletters and digital communication.

collaborate with the marketing, sales and design teams to create compelling visuals and digital contents.

Requirements

Bachelor’s degree in Marketing, Digital Marketing, Communications or related field.

Minimum 4 years’ experience in digital marketing.

Strong skills in social media management, SEO, digital adverting, analytics and content creation.

Ability to use data to optimize spending and improve campaign performance.

Excellent communication and collaboration skills

Experience with international client or global organization.

• Manage social media platforms (paid & organic), create content, and maintain a social media calendar.
• develop and execute digital campaigns, including Googles Ads and targeted social media promotions.
• Track, analyze, and report on campaign performance (KPIs and ROI).
• Implement SEO strategies to increase website traffic and update website content regularly.
• use CRM tools to distribute newsletters and digital communication.
• collaborate with the marketing, sales and design teams to create compelling visuals and digital contents.

• Social media management
• SEO
• Digital advertising
• Analytics
• Content creation
• Data analysis for campaign optimization
• Communication skills
• Collaboration skills

• Bachelor’s degree in Marketing, Digital Marketing, Communications or related field.
• Minimum 4 years’ experience in digital marketing.
• Experience with international client or global organization.