There’s a human element in the world of property that is too easily overlooked. At Knight Frank, we build long-term relationships, which allow us to provide personalised, clear and considered advice on all areas of property in all key markets. We believe personal interaction is a crucial part of ensuring every client is matched to the property that suit...

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Digital Strategist

Job Type

Full Time

Qualification

BA/BSc/HND

Experience

3 years

Location

Nanyuki

Job Field

Marketing and Communication

SCOPE OF WORK

• Developing and implementing innovative digital marketing strategies aligned to retail and mall objectives
• Managing and growing the mall's digital engagement and presence across social media, website, email marketing, and paid media platforms
• Preparing the monthly content calendar of events, promotions and daily digital content posting
• Planning, executing, and optimising digital campaigns across all channels
• Preparing clear and structured creative briefs for design and content execution
• Producing, publishing, and managing high-quality content including photography, videography, motion graphics and digital creatives
• Monitoring, analysing, and reporting campaign performance using analytics tools, with actionable insights and recommendations
• Coordinating with tenants to support their promotional campaigns and create collaborative marketing opportunities
• Collaborating with third-party partners and stakeholders to align seasonal and strategic marketing initiatives

KEY SKILLS & COMPETENCIES

• Conversant with digital marketing tools and platforms including Al, Google Ads, Meta Business Suite, Bulk email marketing platforms, and content management systems.
• Proficiency in social media strategy, content creation, scheduling, and performance analysis.
• Experience with GEO, SEO, SEM, and analytics tools such as Google Analytics, Meta Insights, etc.
• Ability to translate overall marketing KPIs into actionable digital strategies.
• Strong copywriting and visual storytelling skills tailored for digital platforms.
• Knowledge of consumer trends and shopping behaviours in retail environments.
• Analytical mindset with the ability to interpret data and turn insights into strategic recommendations.
• Excellent communication and interpersonal skills; able to work collaboratively across departments, suppliers, and stakeholders.
• Organised, creative, and results-driven with the ability to manage multiple projects and deadlines.
• Knowledge of local digital landscape and consumer engagement trends in the Laikipia, Meru, Nyeri and overall Kenyan market is an added advantage.

EXPERIENCE REQUIREMENT

• Minimum of 3 years' experience in Digital Marketing, with at least 1 year focused on retail or shopping mall environments.
• Bachelor's Degree in Marketing, Communications, Digital Media / Marketing, or a related field

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• Developing and implementing innovative digital marketing strategies aligned to retail and mall objectives
• Managing and growing the mall's digital engagement and presence across social media, website, email marketing, and paid media platforms
• Preparing the monthly content calendar of events, promotions and daily digital content posting
• Planning, executing, and optimising digital campaigns across all channels
• Preparing clear and structured creative briefs for design and content execution
• Producing, publishing, and managing high-quality content including photography, videography, motion graphics and digital creatives
• Monitoring, analysing, and reporting campaign performance using analytics tools, with actionable insights and recommendations
• Coordinating with tenants to support their promotional campaigns and create collaborative marketing opportunities
• Collaborating with third-party partners and stakeholders to align seasonal and strategic marketing initiatives

• Conversant with digital marketing tools and platforms including Al, Google Ads, Meta Business Suite, Bulk email marketing platforms, and content management systems.
• Proficiency in social media strategy, content creation, scheduling, and performance analysis.
• Experience with GEO, SEO, SEM, and analytics tools such as Google Analytics, Meta Insights, etc.
• Ability to translate overall marketing KPIs into actionable digital strategies.
• Strong copywriting and visual storytelling skills tailored for digital platforms.
• Knowledge of consumer trends and shopping behaviours in retail environments.
• Analytical mindset with the ability to interpret data and turn insights into strategic recommendations.
• Excellent communication and interpersonal skills; able to work collaboratively across departments, suppliers, and stakeholders.
• Organised, creative, and results-driven with the ability to manage multiple projects and deadlines.
• Knowledge of local digital landscape and consumer engagement trends in the Laikipia, Meru, Nyeri and overall Kenyan market is an added advantage.

• Bachelor's Degree in Marketing, Communications, Digital Media / Marketing, or a related field