The Coca-Cola Company, which is headquartered in Atlanta, Georgia, is an American multinational beverage corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups.

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Director, Commercial Frontline, ECAF

Focus, Scope, & Impact:

Lead & drive the integrated Commercial agenda in the Franchise & Bottling system, ensuring End-to-End Integration.

Build & Develop the Commercial ABP for the Franchise, partnering together with Franchise & Bottler to build out the detailed support plans

Prioritize the Commercial Priorities by Quarter in the Franchise

Drive the right BBM model for the Franchise, ensuring the right pack architecture is in place, adapting based on market dynamics, leveraging the "on Demand Hub" to deliver impactful scenarios & solutions

Be the Commercial Thought Leader and Integrator for the Franchise, act as ‘The Right Hand’ person to the Franchise GM.

Recruit the right resources to address the identified priorities from the "On Demand Hub" (Affordability, Premium, Channel, RGM X, RTM & Digital)

Provide Commercial input and approval of all Marketing Campaigns & Picture of Success and ensure integration into the marketing plans & processes.

Provide commercial input in the various Commercial Strategies (ABC of Execution, Affordability, Premium) to ensure strategies and plans are right for the market.

Experience

10-12+ years of leadership experience in Commercial with strong skills in Commercial and Channel Strategy, Revenue growth management, Segmentation, Route to market, Negotiation etc.

Proven track record of execution excellence

Proven strategic and analytical skills as well as outstanding interpersonal, communication and influencing abilities.

Desirable to have candidates with Bottling System/Franchise and/or Commercial experience.

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• Lead & drive the integrated Commercial agenda in the Franchise & Bottling system, ensuring End-to-End Integration.
• Build & Develop the Commercial ABP for the Franchise, partnering together with Franchise & Bottler to build out the detailed support plans
• Prioritize the Commercial Priorities by Quarter in the Franchise
• Drive the right BBM model for the Franchise, ensuring the right pack architecture is in place, adapting based on market dynamics, leveraging the "on Demand Hub" to deliver impactful scenarios & solutions
• Be the Commercial Thought Leader and Integrator for the Franchise, act as ‘The Right Hand’ person to the Franchise GM.
• Recruit the right resources to address the identified priorities from the "On Demand Hub" (Affordability, Premium, Channel, RGM X, RTM & Digital)
• Provide Commercial input and approval of all Marketing Campaigns & Picture of Success and ensure integration into the marketing plans & processes.
• Provide commercial input in the various Commercial Strategies (ABC of Execution, Affordability, Premium) to ensure strategies and plans are right for the market.

• Commercial and Channel Strategy
• Revenue growth management
• Segmentation
• Route to market
• Negotiation
• Execution excellence
• Strategic and analytical skills
• Interpersonal, communication and influencing abilities

• BA/BSc/HND
• 10 - 12 years experience
• Leadership experience in Commercial
• Bottling System/Franchise and/or Commercial experience (desirable)