Job Purpose

To drive sales growth by identifying new business opportunities, promoting engineering products and services, developing customer relationships, and providing suitable technical and commercial solutions to clients in the industrial, manufacturing, construction and engineering sectors.

Key Responsibilities

• Identify and develop new business opportunities within the engineering and industrial sectors.
• Market and sell engineering products, equipment, machinery, tools and technical services.
• Conduct customer visits to factories, manufacturing companies, workshops, contractors and other potential clients.
• Generate sales leads through cold calling, networking, referrals and direct marketing.
• Understand customer requirements and recommend appropriate engineering products and solutions.
• Prepare quotations, proposals, tenders and sales presentations.
• Follow up on quotations, negotiations and pending customer orders to close sales.
• Build and maintain strong relationships with existing and prospective customers.
• Achieve assigned monthly and quarterly sales targets.
• Conduct market research to identify customer needs, competitors and emerging business opportunities.
• Coordinate with technical and engineering teams to ensure customer requirements are properly addressed.
• Follow up on product deliveries, installations, maintenance and after-sales services where applicable.
• Maintain accurate sales records, customer databases and regular sales reports.
• Represent the company professionally during client meetings, exhibitions and industry events.

Qualifications and Requirements

• Diploma or Degree in Mechanical Engineering, Electrical Engineering, Industrial Engineering, Sales and Marketing or a related field.
• At least 2–4 years of experience in technical sales, preferably within the engineering or industrial equipment sector.
• Proven ability to sell engineering products, machinery, industrial equipment or technical services.
• Good understanding of industrial and engineering products and their applications.
• Experience dealing with manufacturing companies, factories, contractors and engineering firms.
• Strong business development, negotiation and closing skills.
• Excellent communication and presentation skills.
• Computer literacy and ability to prepare quotations and sales reports.
• Valid driving licence is an added advantage.
• Ability to travel for customer visits and business development activities.

Preferred Industry Experience

Candidates with experience selling any of the following will have an added advantage:

• Industrial machinery and equipment.
• Mechanical and electrical engineering products.
• Pumps, motors, generators and compressors.
• Hydraulic and pneumatic equipment.
• Industrial tools and hardware.
• Welding equipment and accessories.
• Engineering spare parts and components.
• Fabrication, installation and maintenance services.
• Industrial automation and technical solutions.

Key Performance Indicators (KPIs)

• Achievement of monthly and annual sales targets.
• Number of new customers acquired.
• Revenue generated from engineering products and services.
• Conversion rate of quotations into sales.
• Customer retention and satisfaction.
• Growth in the company's industrial client portfolio.

Required Competencies

• Technical sales and product knowledge.
• Business development and prospecting.
• Negotiation and closing techniques.
• Customer relationship management.
• Commercial awareness.
• Self-motivation and target orientation.
• Problem-solving and teamwork.

• Identify and develop new business opportunities within the engineering and industrial sectors.
• Market and sell engineering products, equipment, machinery, tools and technical services.
• Conduct customer visits to factories, manufacturing companies, workshops, contractors and other potential clients.
• Generate sales leads through cold calling, networking, referrals and direct marketing.
• Understand customer requirements and recommend appropriate engineering products and solutions.
• Prepare quotations, proposals, tenders and sales presentations.
• Follow up on quotations, negotiations and pending customer orders to close sales.
• Build and maintain strong relationships with existing and prospective customers.
• Achieve assigned monthly and quarterly sales targets.
• Conduct market research to identify customer needs, competitors and emerging business opportunities.
• Coordinate with technical and engineering teams to ensure customer requirements are properly addressed.
• Follow up on product deliveries, installations, maintenance and after-sales services where applicable.
• Maintain accurate sales records, customer databases and regular sales reports.
• Represent the company professionally during client meetings, exhibitions and industry events.

• Technical sales and product knowledge
• Business development and prospecting
• Negotiation and closing techniques
• Customer relationship management
• Commercial awareness
• Self-motivation and target orientation
• Problem-solving and teamwork
• Communication and presentation skills
• Computer literacy

• Diploma or Degree in Mechanical Engineering, Electrical Engineering, Industrial Engineering, Sales and Marketing or a related field.
• At least 2–4 years of experience in technical sales, preferably within the engineering or industrial equipment sector.
• Proven ability to sell engineering products, machinery, industrial equipment or technical services.
• Good understanding of industrial and engineering products and their applications.
• Experience dealing with manufacturing companies, factories, contractors and engineering firms.
• Strong business development, negotiation and closing skills.
• Excellent communication and presentation skills.
• Computer literacy and ability to prepare quotations and sales reports.
• Valid driving licence is an added advantage.
• Ability to travel for customer visits and business development activities.