Background information about the job or company (e.g., role context, company overview)

Makini Schools is a leader in the Kenyan system of education - drawing on global best practice - with five campuses in Nairobi & Kisumu, offering nursery, primary and high school education. We are recruiting to fill the following positions below:

Job Purpose:

The Enrolments Officer is a high-impact, target-driven sales professional responsible for converting prospective families into enrolled students. This role sits at the intersection of sales, marketing, and customer experience—owning the full admissions funnel from lead engagement to successful enrolment.

The ideal candidate combines commercial acumen, relationship-building excellence, and structured follow-through to deliver enrolment targets while upholding the Makini brand promise: Through Excellence We Rise.

Responsibilities or duties

Lead Conversion & Sales Execution

• Proactively engage and convert prospective families through calls, emails, WhatsApp, and in-person interactions.
• Manage and nurture a pipeline of leads from enquiry to enrolment.
• Conduct persuasive, insight-led conversations that position Makini’s value proposition effectively
• Achieve and exceed monthly and termly enrolment targets.
• Apply structured follow-ups (minimum 5 touchpoints per lead) to maximise conversion rates.

Customer Experience & Relationship Management

• Deliver a premium, personalised experience to every prospective parent and student.
• Build trust through professional, timely, and solution-oriented communication.
• Handle objections confidently, addressing concerns around curriculum, fees, and transition pathways.
• Maintain ongoing engagement with families to ensure high conversion and retention.

School Tours & Engagement Activities

• Conduct compelling school tours that bring the Makini experience to life.
• Represent the school at Open Days, exhibitions, and recruitment events.
• Support execution of admissions events and community outreach initiatives.

Pipeline & Data Management.

• Accurately capture and manage all leads within the school CRM (SIMS).
• Track daily activity metrics (calls, follow-ups, conversions).
• Maintain a clean, updated pipeline with clear status tracking.
• Generate insights and feedback from prospective families to inform marketing strategy.

Market Intelligence & Feedback Loop

• Provide on-the-ground insights on competitor activity, parent concerns, and market trends.
• Collaborate with marketing to refine messaging based on real customer interactions.
• Identify opportunities to improve conversion through better positioning and communication.

Qualifications or requirements (e.g., education, skills)

Core Competencies

Sales Excellence

• Strong negotiation and closing skills.
• Ability to influence decision-making with confidence and credibility.
• Results-driven with a strong sense of ownership and accountability.

Communication & Interpersonal Skills.

• Exceptional verbal and written communication skills.
• Ability to engage diverse audiences with professionalism and warmth.
• Strong listening skills to uncover customer needs and motivations.

Organisation & Execution

• Highly structured with excellent time and pipeline management
• Ability to manage multiple leads and priorities effectively
• Detail-oriented with strong follow-through discipline

Customer-Centric Mindset

• Passion for delivering exceptional service experiences.
• Empathetic and responsive to parent concerns.
• Strong relationship-building capability

Personal Attributes

• High energy, proactive, and self-motivated
• Resilient with a positive, can-do attitude
• Professional presence aligned to a premium education brand
• Ethical, trustworthy, and aligned with Makini’s values

Education & Work Experience

• Bachelor’s degree in Sales & Marketing, Business Administration, or a related field from a recognised institution.
• Professional certification in sales, marketing, or customer relationship management is an added advantage

Experience needed

• Minimum 3–5 years’ proven experience in a sales-driven role, preferably in:
• School admissions or School marketer.
• Financial services, Insuarance, real estate, hospitality, or other high-touch sales environments.
• Demonstrated track record of consistently meeting or exceeding sales targets
• Strong working knowledge of:
• Sales pipeline management
• CRM systems (experience with student management systems is an added advantage)
• Multi-channel sales engagement (phone, email, WhatsApp, in-person)

• Proactively engage and convert prospective families through calls, emails, WhatsApp, and in-person interactions.
• Manage and nurture a pipeline of leads from enquiry to enrolment.
• Conduct persuasive, insight-led conversations that position Makini’s value proposition effectively
• Achieve and exceed monthly and termly enrolment targets.
• Apply structured follow-ups (minimum 5 touchpoints per lead) to maximise conversion rates.
• Deliver a premium, personalised experience to every prospective parent and student.
• Build trust through professional, timely, and solution-oriented communication.
• Handle objections confidently, addressing concerns around curriculum, fees, and transition pathways.
• Maintain ongoing engagement with families to ensure high conversion and retention.
• Conduct compelling school tours that bring the Makini experience to life.
• Represent the school at Open Days, exhibitions, and recruitment events.
• Support execution of admissions events and community outreach initiatives.
• Accurately capture and manage all leads within the school CRM (SIMS).
• Track daily activity metrics (calls, follow-ups, conversions).
• Maintain a clean, updated pipeline with clear status tracking.
• Generate insights and feedback from prospective families to inform marketing strategy.
• Provide on-the-ground insights on competitor activity, parent concerns, and market trends.
• Collaborate with marketing to refine messaging based on real customer interactions.
• Identify opportunities to improve conversion through better positioning and communication.

• Strong negotiation and closing skills.
• Ability to influence decision-making with confidence and credibility.
• Results-driven with a strong sense of ownership and accountability.
• Exceptional verbal and written communication skills.
• Ability to engage diverse audiences with professionalism and warmth.
• Strong listening skills to uncover customer needs and motivations.
• Highly structured with excellent time and pipeline management
• Ability to manage multiple leads and priorities effectively
• Detail-oriented with strong follow-through discipline
• Passion for delivering exceptional service experiences.
• Empathetic and responsive to parent concerns.
• Strong relationship-building capability
• High energy, proactive, and self-motivated
• Resilient with a positive, can-do attitude
• Professional presence aligned to a premium education brand
• Ethical, trustworthy, and aligned with Makini’s values
• Strong working knowledge of Sales pipeline management
• Strong working knowledge of CRM systems (experience with student management systems is an added advantage)
• Strong working knowledge of Multi-channel sales engagement (phone, email, WhatsApp, in-person)

• Bachelor’s degree in Sales & Marketing, Business Administration, or a related field from a recognised institution.
• Professional certification in sales, marketing, or customer relationship management is an added advantage