Job Purpose

Sales Representative will be responsible for driving sales and generating new business opportunities through direct interaction with clients in the field. This role involves actively seeking out new sales leads, meeting potential clients,recruiting Fundis and Agents and maintaining relationships with existing clients to achieve sales targets and contribute to the company's revenue growth.

Job Description

1.Sales Generation & Revenue Growth

a)Meet or exceed monthly and quarterly sales targets.

b)Conduct field visits, product demonstrations, and sales presentations.

c)Follow up on leads, quotations, and ensure timely closure of deals.

d)Maintain accurate sales records and submit weekly/monthly sales reports.

2. Client Relationship Management

a)Build and maintain long-term client relationships.

b)Handle client inquiries, provide after-sales support, and resolve issues promptly.

c)Develop and implement client retention and loyalty strategies.

3. Market Expansion

a)Identify and pursue new market segments and business opportunities.

b)Conduct competitor analysis and provide market intelligence reports.

c)Participate in trade fairs, exhibitions, and promotional events.

4. Product Knowledge & Promotion

a)Maintain deep understanding of company products and their competitive advantages.

b)Educate clients on product features, pricing, and benefits.

c)Collaborate with marketing to align field sales activities with promotional campaigns.

5. Reporting & Documentation

a)Maintain detailed records of sales activities, client visits, and pipeline status.

b)Submit regular performance, market feedback, and expense reports.

c)Support management in forecasting and planning by providing field insights.

6.Agent and Fundi Recruitement

a)Identify new markets and cluster them with agents and Fundis

b)Visit and develop agents and fundis in the assigned clusters

c)Ensure the recruited agents and fundis orders every month by helping them to identify and convert new leads to a sale.

d)Ensure the Agents are well branded and understand the Heritage way of selling.

7. Any other duty as assigned by management from time to time

Qualifications & Experience

i.iploma or Bachelor’s Degree in Sales, Marketing, or Business Administration.

ii.Minimum 2–3 years of experience in field sales or business development.

iii.Strong communication, negotiation, and presentation skills.

iv.Proficient in CRM tools and Microsoft Office Suite.

v.Self-motivated, results-driven, and willing to travel extensively.

Key Competencies

Excellent in communication

• Meet or exceed monthly and quarterly sales targets.
• Conduct field visits, product demonstrations, and sales presentations.
• Follow up on leads, quotations, and ensure timely closure of deals.
• Maintain accurate sales records and submit weekly/monthly sales reports.
• Build and maintain long-term client relationships.
• Handle client inquiries, provide after-sales support, and resolve issues promptly.
• Develop and implement client retention and loyalty strategies.
• Identify and pursue new market segments and business opportunities.
• Conduct competitor analysis and provide market intelligence reports.
• Participate in trade fairs, exhibitions, and promotional events.
• Maintain deep understanding of company products and their competitive advantages.
• Educate clients on product features, pricing, and benefits.
• Collaborate with marketing to align field sales activities with promotional campaigns.
• Maintain detailed records of sales activities, client visits, and pipeline status.
• Submit regular performance, market feedback, and expense reports.
• Support management in forecasting and planning by providing field insights.
• Identify new markets and cluster them with agents and Fundis
• Visit and develop agents and fundis in the assigned clusters
• Ensure the recruited agents and fundis orders every month by helping them to identify and convert new leads to a sale.
• Ensure the Agents are well branded and understand the Heritage way of selling.
• Any other duty as assigned by management from time to time

• Strong communication
• Negotiation
• Presentation skills
• Proficient in CRM tools
• Microsoft Office Suite
• Self-motivated
• Results-driven

• Diploma or Bachelor’s Degree in Sales, Marketing, or Business Administration.
• Minimum 2–3 years of experience in field sales or business development.