Company Description;

The client is a diversified, multi-venture group operating across both regulated and non-regulated sectors with activities spanning financial services, real assets, trade, technology, and consumer-facing platforms.

The Group is in an active transition from founder-led execution to an institutional, scalable operating model, with centralized shared services, strengthened governance, and disciplined performance management across its portfolio.

Its ventures serve mass-market and enterprise customers across multiple geographies, operating in environments where trust, risk perception, and regulatory credibility are critical to customer decision-making.

Role Overview;

A diversified, multi-venture holding group operating across regulated and non-regulated sectors is strengthening its institutional structure and shared services model.

The Group is seeking a Group Marketing Director to drive measurable revenue and portfolio growth across its ventures.

This is not a brand or communications role;

It is a commercial leadership role focused on how customers decide, what builds trust, and how insight converts into scalable growth.

Role Purpose;

The Group Marketing Director is responsible for driving portfolio-level revenue growth by designing and executing marketing strategies grounded in consumer behavior, decision psychology, and trust formation.

The role exists to shape customer decision-making and translate that influence into sustained, measurable commercial outcomes across multiple businesses.

Key Responsibilities;

1. Group Growth & Marketing Strategy
   • Develop and own the group-level growth and marketing strategy
   • Establish shared growth principles applicable across ventures
   • Define customer segmentation based on behavior, trust, risk perception, and decision triggers
2. Decision Journey & Conversion Design
   • Design customer journeys aligned with real decision-making behavior
   • Reduce friction across acquisition and conversion funnels
   • Improve conversion rates, repeat usage, and cross-portfolio adoption
3. Revenue Enablement & Venture Alignment
   • Drive outcomes: leads, conversions, portfolio growth, CPA efficiency
   • Translate complex pricing, eligibility, and risk logic into clear customer messaging
   • Ensure alignment between marketing commitments and operational delivery
4. Market Intelligence & Feedback Systems
   • Establish group-wide marketing intelligence and analytics
   • Monitor competitor behavior and customer switching logic
   • Create feedback loops between marketing insight and product/process design
5. Brand & Trust Architecture
   • Build ventures as credible, ethical, and trusted institutions
   • Ensure consistency across all customer touchpoints
   • Maintain compliance with regulatory and ethical standards
6. Team & Capability Building
   • Build and lead the group marketing function
   • Define centralized versus venture-embedded capabilities
   • Embed a performance-driven, data-led culture

Key Deliverables & KPIs;

• Customer acquisition and conversion performance
• Portfolio growth attributable to marketing
• Cost-per-acquisition (CPA) and campaign ROI
• Funnel drop-off reduction
• Retention and repeat-usage indicators
• Brand trust and credibility metrics (where applicable)

Candidate Profile;

• Senior leadership experience in growth, commercial, or performance marketing
• Strong understanding of consumer behavior and decision psychology
• Proven ability to scale revenue through insight-driven execution
• Experience in financial services, platforms, telecom, or mass-consumer sectors preferred
• Exposure to emerging markets and cross-cultural environments
• Highly analytical, commercially accountable, and execution-oriented

What Makes This Role Unique;

• True group-level mandate, shaping growth across multiple ventures rather than operating as a single-company CMO
• Direct reporting to the Group President, with visibility and influence at the highest decision-making level
• Opportunity to architect marketing systems, frameworks, and intelligence—not merely execute campaigns
• Exposure to diverse customer decision environments, including credit, property, services, and mass consumer segments
• Greenfield mandate to institutionalize marketing capability and governance at scale across a growing portfolio

Compensation & Structure

• Competitive executive compensation package, aligned to market and role scope
• Performance-linked incentives, tied to measurable portfolio growth outcomes
• Expatriate structures considered, subject to candidate profile, experience, and location

• Develop and own the group-level growth and marketing strategy
• Establish shared growth principles applicable across ventures
• Define customer segmentation based on behavior, trust, risk perception, and decision triggers
• Design customer journeys aligned with real decision-making behavior
• Reduce friction across acquisition and conversion funnels
• Improve conversion rates, repeat usage, and cross-portfolio adoption
• Drive outcomes: leads, conversions, portfolio growth, CPA efficiency
• Translate complex pricing, eligibility, and risk logic into clear customer messaging
• Ensure alignment between marketing commitments and operational delivery
• Establish group-wide marketing intelligence and analytics
• Monitor competitor behavior and customer switching logic
• Create feedback loops between marketing insight and product/process design
• Build ventures as credible, ethical, and trusted institutions
• Ensure consistency across all customer touchpoints
• Maintain compliance with regulatory and ethical standards
• Build and lead the group marketing function
• Define centralized versus venture-embedded capabilities
• Embed a performance-driven, data-led culture

• Senior leadership experience in growth, commercial, or performance marketing
• Strong understanding of consumer behavior and decision psychology
• Proven ability to scale revenue through insight-driven execution
• Highly analytical, commercially accountable, and execution-oriented

• Senior leadership experience in growth, commercial, or performance marketing
• Strong understanding of consumer behavior and decision psychology
• Proven ability to scale revenue through insight-driven execution
• Experience in financial services, platforms, telecom, or mass-consumer sectors preferred
• Exposure to emerging markets and cross-cultural environments
• Highly analytical, commercially accountable, and execution-oriented