Key Responsibilities

Brand, Narrative & Content Development

Develop and steward a coherent Pharo Schools East Africa brand and narrative aligned to the Pharo School’ education mission, values, and education model.

Define and maintain brand guidelines, ensuring consistency of tone, messaging, and visual identity across all schools and channels.

Lead the creation of high-quality, compelling content that showcases:

• Teaching and learning quality
• Student outcomes and journeys
• Teacher excellence and leadership
• Community impact and values

Translate complex educational practice and pedagogy into clear, credible, parent-friendly storytelling.

Curate and amplify school-based stories and evidence of impact while maintaining brand coherence.

Ensure content reflects cultural sensitivity, inclusivity, and local relevance across countries.

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Marketing Strategy & Campaigns

Design and implement a structured, scalable marketing framework applicable across all Pharo Schools and operating countries.

Develop annual and termly marketing plans aligned to enrolment targets, growth priorities, and school calendars.

Lead network-wide marketing and enrolment campaigns in collaboration with Heads of School and school-based marketing teams.

Support schools to plan and execute:

• Admissions and enrolment drives
• Open days, tours, and school events
• Digital, community-based, and referral marketing initiatives

Ensure campaigns are data-informed, cost-effective, and locally responsive.

Track and evaluate campaign performance, iterating approaches based on insights and results.

Enrolment Support

Develop a clear, values-aligned sales and enrolment approach that reflects Pharo’s educational philosophy and commitment to access and quality.

Strengthen the full parent enrolment journey, from inquiry to onboarding and early retention.

Create and maintain sales tools, scripts, playbooks, and FAQs for admissions and marketing teams.

Support schools to improve lead management, follow-up, and conversion practices.

Analyse enrolment data, parent feedback, and market demand to inform strategy and forecasting.

Work with school leaders to address enrolment risks, pipeline gaps, and competitive pressures.

Communications & Stakeholder Engagement

Lead internal and external communications for Pharo Schools EA, aligned with Foundation-wide communications and reputation management.

Oversee and optimise key communication channels, including websites, social media, newsletters, brochures, and reports.

Support school leaders with thought leadership content, speeches, presentations, and strategic messaging.

Ensure clear, proactive, and timely communication with parents and communities during key moments, transitions, or change.

Coordinate crisis or sensitive communications in partnership with senior leadership.

Build strong relationships with media, partners, and key external stakeholders where relevant.

School-Based Team Enablement

Build the capacity of school-based marketing and admissions teams through:

• Clear frameworks and playbooks
• Templates, tools, and shared resources
• Training, coaching, and ongoing support

Act as a strategic thought partner to Heads of Schools and Principals and school-based marketing teams, understanding local context, constraints, and opportunities.

Support schools to professionalise and systematise their marketing and enrolment practices.

Balance global brand leadership with appropriate local adaptation and nuance.

Foster a culture of collaboration, shared learning, and best practice across schools.

Set clear expectations and standards while remaining supportive and enabling, not directive.

Market Insight & Innovation

Stay informed and abreast on education, marketing, and enrolment trends in Africa and globally.

Develop a deep understanding of parent decision-making drivers, expectations, and pain points.

Monitor competitor and peer school positioning, pricing, and propositions to keep Pharo’s schools’ commitment to affordability

Use insight to continuously evolve Pharo Schools’ marketing, communications, and enrolment strategies.

Pilot and test new channels, formats, and approaches, scaling what works.

Bring fresh, creative ideas grounded in evidence, data, and context, not trends for their own sake.

Required Qualifications & Experience

Bachelor’s degree in marketing, communications, business, media, or a related field (Master’s degree will be advantageous).

5–8+ years’ experience in marketing, communications, and/or sales, with leadership responsibility.

Proven experience building and executing integrated marketing and communications strategies that drive growth, brand and reputation

Demonstrated success in brand building, enrolment growth, or customer acquisition, ideally in multi-site or regional contexts.

Experience working in or with African markets, with sensitivity to local context, culture, and families

Demonstrated experience building and scaling brands in complex, resource-constrained environments.

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• Develop and steward a coherent Pharo Schools East Africa brand and narrative aligned to the Pharo School’ education mission, values, and education model.
• Define and maintain brand guidelines, ensuring consistency of tone, messaging, and visual identity across all schools and channels.
• Lead the creation of high-quality, compelling content that showcases: Teaching and learning quality, Student outcomes and journeys, Teacher excellence and leadership, Community impact and values
• Translate complex educational practice and pedagogy into clear, credible, parent-friendly storytelling.
• Curate and amplify school-based stories and evidence of impact while maintaining brand coherence.
• Ensure content reflects cultural sensitivity, inclusivity, and local relevance across countries.
• Design and implement a structured, scalable marketing framework applicable across all Pharo Schools and operating countries.
• Develop annual and termly marketing plans aligned to enrolment targets, growth priorities, and school calendars.
• Lead network-wide marketing and enrolment campaigns in collaboration with Heads of School and school-based marketing teams.
• Support schools to plan and execute: Admissions and enrolment drives, Open days, tours, and school events, Digital, community-based, and referral marketing initiatives
• Ensure campaigns are data-informed, cost-effective, and locally responsive.
• Track and evaluate campaign performance, iterating approaches based on insights and results.
• Develop a clear, values-aligned sales and enrolment approach that reflects Pharo’s educational philosophy and commitment to access and quality.
• Strengthen the full parent enrolment journey, from inquiry to onboarding and early retention.
• Create and maintain sales tools, scripts, playbooks, and FAQs for admissions and marketing teams.
• Support schools to improve lead management, follow-up, and conversion practices.
• Analyse enrolment data, parent feedback, and market demand to inform strategy and forecasting.
• Work with school leaders to address enrolment risks, pipeline gaps, and competitive pressures.
• Lead internal and external communications for Pharo Schools EA, aligned with Foundation-wide communications and reputation management.
• Oversee and optimise key communication channels, including websites, social media, newsletters, brochures, and reports.
• Support school leaders with thought leadership content, speeches, presentations, and strategic messaging.
• Ensure clear, proactive, and timely communication with parents and communities during key moments, transitions, or change.
• Coordinate crisis or sensitive communications in partnership with senior leadership.
• Build strong relationships with media, partners, and key external stakeholders where relevant.
• Build the capacity of school-based marketing and admissions teams through: Clear frameworks and playbooks, Templates, tools, and shared resources, Training, coaching, and ongoing support
• Act as a strategic thought partner to Heads of Schools and Principals and school-based marketing teams, understanding local context, constraints, and opportunities.
• Support schools to professionalise and systematise their marketing and enrolment practices.
• Balance global brand leadership with appropriate local adaptation and nuance.
• Foster a culture of collaboration, shared learning, and best practice across schools.
• Set clear expectations and standards while remaining supportive and enabling, not directive.
• Stay informed and abreast on education, marketing, and enrolment trends in Africa and globally.
• Develop a deep understanding of parent decision-making drivers, expectations, and pain points.
• Monitor competitor and peer school positioning, pricing, and propositions to keep Pharo’s schools’ commitment to affordability
• Use insight to continuously evolve Pharo Schools’ marketing, communications, and enrolment strategies.
• Pilot and test new channels, formats, and approaches, scaling what works.
• Bring fresh, creative ideas grounded in evidence, data, and context, not trends for their own sake.

• Bachelor’s degree in marketing, communications, business, media, or a related field (Master’s degree will be advantageous).