Vacancy title:
Head of Marketing, Corporate Affairs and Communication

[Type: FULL_TIME, Industry: Consulting, Category: Media, Communications & Writing]

Jobs at:
Eagle HR Consultants

Deadline of this Job:
Tuesday, August 5 2025

Duty Station:
Kenya | Nairobi | Kenya

Summary
Date Posted: Wednesday, July 23 2025, Base Salary: Not Disclosed

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JOB DETAILS:

The job holder will implement the University’s marketing strategies to enhance its brand internally and externally and position the University as a University of Choice. The Head of Marketing, Corporate Affairs and Communication will shape the university’s reputation, work to attract students, and foster engagement with key stakeholders.

KEY DUTIES & RESPONSIBILITIES

• Develop and implement a comprehensive marketing and communication strategy that is aligned with the university’s mission, vision, and goals.
• Lead campaigns to enhance the university’s reputation locally, nationally, and globally.
• Oversee brand management, ensuring consistency across all university materials and platforms.
• Foster and maintain relationships with key external stakeholders, including government bodies, corporate partners, industry leaders, and alumni.
• Represent the university at public events, conferences, and high-profile meetings to promote its strategic interests.
• Act as a key advisor to senior leadership on corporate communication, public relations, and reputation management
• Drive enrollment marketing campaigns to attract prospective students.
• Collaborate with academic departments to promote research achievements, events, and programs.
• Utilize data-driven marketing strategies to optimize audience engagement across digital and traditional channels.
• Oversee the creation of impactful messaging for both internal (faculty, staff, students) and external (donors, media, and the public) audiences.
• Manage crisis communication plans to address reputational risks.
• Lead the university’s media relations strategy, including press releases, interviews, and editorial content.
• Spearhead   the   adoption   of   innovative    technologies    in   marketing   and communication (e.g., AI-driven personalization, social media analytics, SEO).
• Optimize the university’s online presence, including its website and social media channels.

ACADEMIC/PROFESSIONAL QUALIFICATIONS AND WORK EXPERIENCE

• A postgraduate qualification in Marketing, Strategic Communications, Corporate Affairs, or an MBA from accredited/recognised institution.
• A degree in Marketing, Communication, Public Relations, Business Administration, Journalism, or a closely related field accredited/recognised institution.
• Familiarity with higher education systems and policies
• Proven track record of developing and implementing marketing strategies to enhance institutional visibility and reputation.
• Experience in managing stakeholder relationships, including government agencies, industry partners, alumni, and donors.
• Expertise in media relations, crisis communication, and crafting key messages for diverse audiences.
• At least 8 years of work experience, with 2 years working at a senior management level in a university or similar institution.
• Familiarity with digital marketing trends, analytics, and tools to drive online engagement and lead generation.
• Membership to the relevant professional body.

Work Hours: 8

Experience in Months: 96

Level of Education: bachelor degree

Job application procedure

Interested and qualified? Go to Eagle HR Consultants on www.eaglehr.co.ke to apply

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